It’s arguably the single most anticipated advertisement each Black Friday. This year, Walmart has released a massive, 40-page holiday ad packed full of deals upon deals upon deals.
The discounts may be mighty, and the promotions may be plentiful, but which demographic are the deals designed for? More specifically, what type of shopper will benefit the most from Walmart’s 2014 Black Friday event? We’ve read through the ad scan for you and we’ve got the results. Check them out below:
Analyzing the Ad
Love it or hate it, excitement and controversy inevitably follow the discount retail superstore each holiday season. This year is sure to be no exception. You can expect packed parking lots, lines around the building and more than a fair share of pushing and shoving with Walmart’s special three-event Black Friday extravaganza.
The store is boasting three rounds of sales this year, beginning on Thanksgiving. Event 1 starts at 6 p.m. on Thanksgiving, followed by Event 2 at 8 p.m. and Event 3 at 6 a.m. on Black Friday. There will be discounts on nearly every department, including electronics, toys, apparel and home décor.
In case you haven’t flipped through it yet, here’s a quick recap of some of the most impressive promotional prices listed in the ad:
- Vizio 65” Class Smart LED HDTV for $648 (save $350)
- iPad mini 16GB with Wi-Fi for $199 (save $40) plus free $30 Walmart gift card
- Xbox 360 4GB for $99 (save $80)
- Dyson DC33 Multi-Floor Bagless Upright Vacuum for $199 (save $150)
- Beats by Dr. Dre Pill Portable Speaker for $99.95 (save $100)
- Beats by Dr. Dre Wireless Headphones for $149 (save $130)
- 30% off select merchandise from 6 a.m. until noon Friday, Nov. 28
Glance at the front page of Walmart’s ad and you can easily guess the biggest winner this year – techies.
The discount superstore is offering impressive price cuts on nearly every electronic product you can name, including many of the season’s most in-demand items. Whether you’re looking for a TV, Sony PlayStation 4, Microsoft Xbox One, Apple iPad, DVD, Blu-ray or video game accessory, Walmart will have deals on all of these.
With TVs as much as $200 off, and an iPad Air 16GB offered with a free $100 Walmart gift card, these tech promotions are sure to be some of the most sought-after.
Winner: Price Comparer
This Black Friday, bargain hunters who like to cross-compare sales among retailers may end up in a bind – how can you be at every store for every promotion? If the inexpensive tablet you want and the really discounted toy your child wants are each going on sale at the same time, but at two different retailers, you’ll have to choose which is more important – or maybe you won’t.
Yes, that’s right. Walmart will be price matching this Black Friday. The retailer’s stores are promising to match the price of any local competitor’s ad for an identical product. While the policy does not apply to Walmart.com, if you shop in-store, you can almost guarantee that you’ll be receiving the absolute best price possible on every item you buy this Black Friday.
Why weren’t you in the front of the Black Friday pack? Did your turkey dinner run a little longer than you expected? Maybe you didn’t want to leave the comfort of your home to camp out for days in line. Whatever your reason, at many stores, Black Friday procrastination means you’re almost sure to miss out on any of the huge doorbuster deals. Not at Walmart.
Select items in Event 1 will be eligible for Walmart’s famed 1-Hour Guarantee. According to the store’s ad, “If any of these items sell out in the first hour, we’ll offer a limited opportunity to purchase that item, ensuring that it will be shipped to your store for you before Christmas.”
That means if you want a shot at the Xbox One or Vizio LED HDTV from the front page of the retailer’s ad, for example, you won’t necessarily need to be the first person in line. Try to time your arrival between 6 p.m. and 7 p.m. on Thanksgiving in order to take advantage of the limited-time low prices.
Loser: Online Shopper
So who’s missing out at the big-box retailer this year? Cybershoppers.
Walmart is in fact offering its Black Friday deals online, which will make Thanksgiving Day shopping convenient and hassle-free. There are a few drawbacks, however. The ad-match guarantee, for example, doesn’t apply to Walmart.com. Furthermore, the 1-Hour Guarantee on select Event 1 doorbusters is available only in-store.
For these reasons, online shoppers are our Walmart Black Friday losers this year. If you’re truly looking for a great discount, you should probably leave home and head to a physical store location.
Walmart sign image via Shutterstock