Check out the winning investing products
$0
per trade for online U.S. stocks and ETFs
$0
None
no promotion available at this time
Pros
- Commission-free stock, ETF and options trades.
- Large selection of research providers.
- Strong customer service.
- Expense-ratio-free index funds.
- Highly rated mobile app.
- High interest rate on uninvested cash.
Cons
- Relatively high broker-assisted trade fee.
Why We Like It
Fidelity offers $0 trading commissions, a selection of more than 3,300 no-transaction-fee mutual funds and top-notch research tools and trading platform. Its zero-fee index funds and strong customer service reputation are just icing on the cake.Why our Nerds love it
Fidelity is a perennial winner here. It offers a high interest rate on uninvested cash, over 3,000 no-transaction-fee mutual funds, extensive investor education and more than 200 physical branches.
Read our methodology$0
per trade
$0
None
no promotion available at this time
Pros
- Large investment selection.
- Strong research and tools.
- Over 19,000 no-transaction-fee mutual funds.
- High order execution quality.
Cons
- High minimum to earn interest on uninvested cash.
Why We Like It
Interactive Brokers' IBKR Lite is a strong option for frequent traders: The broker offers international trade capabilities, no stock-trading commission and a quality trading platform.Why our Nerds love it
Interactive Brokers wins for its huge investment selection, highly rated advanced trading platforms and low margin rates.
Read our methodologyVaries by Advisor (free initial consultation)
$150,000
3-Month Satisfaction Guarantee
Pros
- Makes it easy to find a financial advisor.
- Network of financial advisors offer a wide range of planning services.
- No fee for using Zoe Financial to find an advisor.
Cons
- Difficult to know financial advisor fees upfront.
Why We Like It
Zoe Financial isn't actually a financial advisory firm — the company connects clients to financial advisors. Zoe advisors are all independent fiduciaries who work on a commission-free model, meaning your advisor won’t try to sell you products to make a profit.Why our Nerds love it
Zoe Financial will help you find a carefully vetted advisor who can assist you with retirement planning, investing, tax strategy and more.
Read our methodology0.15%
per year (approximately)
$3,000
No advisory fees
your first 90 days of Vanguard Digital Advisor investment management (Enrollment requires a Vanguard account with a minimum of $3,000)
Pros
- Access to Vanguard’s investing expertise and ETFs.
- Low management fee relative to competitors.
- Low investment expense ratios and no additional account fees.
Cons
- Limited portfolio options and customization.
Why We Like It
Vanguard Digital Advisor is an affordable robo-advisory service using several of Vanguard’s key ETFs to create a personalized retirement plan and portfolio for investors.Why our Nerds love it
Vanguard Digital Advisor wins again for its low management fees, low investment expense ratios and no additional account fees.
Read our methodology$0
per trade for online U.S. stocks and ETFs
$0
None
no promotion available at this time
Pros
- Commission-free stock, ETF and options trades.
- Large selection of research providers.
- Strong customer service.
- Expense-ratio-free index funds.
- Highly rated mobile app.
- High interest rate on uninvested cash.
Cons
- Relatively high broker-assisted trade fee.
Why We Like It
Fidelity offers $0 trading commissions, a selection of more than 3,300 no-transaction-fee mutual funds and top-notch research tools and trading platform. Its zero-fee index funds and strong customer service reputation are just icing on the cake.Why our Nerds love it
Fidelity’s low fees, retirement tools and selection of expense-ratio-free index funds make it a smart choice for retirement investors.
Read our methodology0.25%
management fee
$500
Get a $50 customer bonus
when you fund your first taxable investment account
Pros
- Get $50 customer bonus when you fund your first taxable investment account (NerdWallet promotion).
- Low ETF expense ratios.
- Daily tax-loss harvesting.
- Automatic rebalancing.
- DIY and automated investing options.
Cons
- No human financial advisors.
Why We Like It
With Wealthfront, you get low-cost access to a diverse investment lineup, excellent planning tools and a variety of tax-saving strategies. The company also offers access to individual stocks for DIY investors.Why our Nerds love it
Wealthfront offers ETFs from 12 asset classes, a socially responsible portfolio and access to cryptocurrency trusts. Clients can also customize their portfolios.
Read our methodology$0
per trade for online U.S. stocks and ETFs
$0
None
no promotion available at this time
Pros
- Commission-free stock, ETF and options trades.
- Large selection of research providers.
- Strong customer service.
- Expense-ratio-free index funds.
- Highly rated mobile app.
- High interest rate on uninvested cash.
Cons
- Relatively high broker-assisted trade fee.
Why We Like It
Fidelity offers $0 trading commissions, a selection of more than 3,300 no-transaction-fee mutual funds and top-notch research tools and trading platform. Its zero-fee index funds and strong customer service reputation are just icing on the cake.Why our Nerds love it
Fidelity wins again for its all-star lineup of trading tools, research providers and low fees, all offered in a highly rated mobile app.
Read our methodology$0
per trade for online U.S. stocks and ETFs
$0
None
no promotion available at this time
Pros
- Commission-free stock, ETF and options trades.
- Large selection of research providers.
- Strong customer service.
- Expense-ratio-free index funds.
- Highly rated mobile app.
- High interest rate on uninvested cash.
Cons
- Relatively high broker-assisted trade fee.
Why We Like It
Fidelity offers $0 trading commissions, a selection of more than 3,300 no-transaction-fee mutual funds and top-notch research tools and trading platform. Its zero-fee index funds and strong customer service reputation are just icing on the cake.Why our Nerds love it
Fidelity's large selection of bonds comes with either minimal or no additional trading costs, alongside the strongest educational resources and customer service of any broker.
Read our methodology0%
management fee
$5,000
None
no promotion available at this time
Pros
- No management fee.
- Wide ETF selection.
- Automatic rebalancing.
- Customizable portfolio.
Cons
- High account minimum.
- Large cash allocation.
- Tax-loss harvesting only available on balances of $50,000 or more.
Why We Like It
Intelligent Portfolios is unique in charging no management fee, but the advisor's portfolios tend to hold a larger cash allocation than other robo-advisors. Schwab also offers a Premium option, with access to CFPs.Why our Nerds love it
Schwab's $0 account management fee, strong customer support and variety of portfolio options make it a clear choice for retirement planning.
Read our methodologyFrequently asked questions
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Our team of nerdy experts is composed of writers and editors — based all across the country — who have a combined 493 years of journalistic experience reviewing and writing about personal finance products for consumers.
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Nope. Editorial team members are solely responsible for creating all product reviews and ratings, and these assessments reflect their opinions alone. Only products that meet the editorial team’s standards appear in our Best-Of Awards lists, meaning no company can “buy” an award.
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• be longer than our Best-Of Awards list
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• get updated as products change or are discontinued and as new products emerge
This year's Best-Of-Awards list winners were chosen in mid-October 2023, with the exception of Best Airline Rewards Program, which was chosen in early November 2023.
Our 2023 Best-Of Award winners are still live. If you’d like to see who won last year, feel free to take a look and compare with this year’s winners.
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