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How to Invest in Stocks

Sept. 20, 2019
Brokers, Investing, Investments
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Investing in stocks is an excellent way to grow wealth. But how do you actually start? Follow the steps below to learn how to invest in the stock market.

1. Decide how you want to invest in stocks

There are several ways to approach stock investing. Choose the option below that best represents how you want to invest, and how hands-on you’d like to be in picking and choosing the stocks you invest in.

  • “I’m the DIY type and am interested in choosing stocks and stock funds for myself.” Keep reading; this article breaks down things hands-on investors need to know. Or, if you already know the stock-buying game and just need a brokerage, see our roundup of the best online stock brokers.
  • “I know stocks can be a great investment, but I’d like someone to manage the process for me.” You may be a good candidate for a robo-advisor, a service that offers low-cost investment management. Virtually all of the major brokerage firms offer these services, which invest your money for you based on your specific goals. See our top picks for robo-advisors.

Once you have a preference in mind, you’re ready to shop for an account.

2. Open an investing account

Generally speaking, to invest in stocks, you need an investment account. For the hands-on types, this usually means a brokerage account. For those who would like a little help, opening an account through a robo-advisor is a sensible option. We break down both processes below.

Worth noting: A 401(k) is a type of investment account, and if you’re participating in one, you may already be investing in stocks, likely through mutual funds. However, a 401(k) won’t offer you access to individual stocks, and your choice in mutual funds will likely be quite limited. Employer matching dollars make it worth contributing despite a limited investment selection, but once you’re contributing enough to earn that match, you can consider investing through other accounts.

The DIY option: Opening a brokerage account

An online brokerage account likely offers your quickest and least expensive path to buying stocks, funds and a variety of other investments. With a broker, you can open an individual retirement account, also known as an IRA — here are our top picks for IRA accounts — or you can open a taxable brokerage account if you’re already saving adequately for retirement elsewhere.

We have a guide to opening a brokerage account if you need a deep dive. You’ll want to evaluate brokers based on factors like costs (trading commissions, account fees), investment selection (look for a good selection of commission-free ETFs if you favor funds) and investor research and tools.

Below are three strong options from our analysis of the best online stock brokers for beginners: TD Ameritrade (a top pick for customer support), Merrill Edge (a top pick for no account minimum) and E-Trade (a winner for educational resources):
Below are three strong options from our analysis of the best online stock brokers for beginners:TD Ameritrade (a top pick for customer support), Merrill Edge (a top pick for no account minimum) and E-Trade (a winner for educational resources):
Below are two strong options from our analysis of the best online stock brokers for beginners:TD Ameritrade (a top pick for customer support) and Merrill Edge (a top pick for no account minimum):

Trade Fee

$6.95

$6.95

Account Minimum

$0

$0

Promotion

60

60

days of commission-free trades with qualifying deposit

Trade Fee

$6.95

$6.95

Account Minimum

$0

$0

Promotion

300

300

$0 online stock and ETF trades, no minimum deposit required

Trade Fee

$6.95

$6.95

Account Minimum

$500

$500

Promotion

Up to $600

Up to $600

cash credit with a qualifying deposit

The passive option: Opening a robo-advisor account

A robo-advisor offers the benefits of stock investing, but doesn’t require its owner to do the legwork required to pick individual investments. Robo-advisor services provide complete investment management: These companies will ask you about your investing goals during the onboarding process and then build you a portfolio designed to achieve those aims.

This may sound expensive, but the management fees here are generally a fraction of the cost of what a human investment manager would charge. For this most robo-advisors charge just 0.25% to 0.50% of your assets under management. And yes — you can also get an IRA at a robo-advisor if you wish.

As a bonus, if you open a robo-advisor, you probably needn’t read further in this article — the rest is just for those DIY types. Here are the two overall winners from NerdWallet’s latest robo-advisor comparison: Wealthfront and Betterment. Ally Invest Managed Portfolios also earned high marks and charges no management fee.
As a bonus, if you open a robo-advisor, you probably needn’t read further in this article — the rest is just for those DIY types. Here are the two overall winners from NerdWallet’s latest robo-advisor comparison: Wealthfront and BettermentAlly Invest Managed Portfolios also earned high marks and charges no management fee.
As a bonus, if you open a robo-advisor, you probably needn’t read further in this article — the rest is just for those DIY types. Here are the two overall winners from NerdWallet’s latest robo-advisor comparison: Wealthfront and Betterment.

Management Fee

0.25%

0.25%

Account Minimum

$500

$500

Promotion

$5,000

$5,000

amount of assets managed for free

Management Fee

0.25%

0.25%

Account Minimum

$0

$0

Promotion

Up to 1 year

Up to 1 year

of free management with a qualifying deposit

Management Fee

0.0%

0.0%

Account Minimum

$100

$100

Promotion

Free

Free

automatic rebalancing and 24/7 support

 

3. Know the difference between stocks and stock mutual funds

Going the DIY route? Don’t worry. Stock investing doesn’t have to be complicated. For most people, stock market investing means choosing among these two investment types:

  • Stock mutual funds or exchange-traded funds. These mutual funds let you purchase small pieces of many different stocks in a single transaction. Index funds and ETFs are a kind of mutual fund that track an index; for example, a Standard & Poor’s 500 fund replicates that index by buying the stock of the companies in it. When you invest in a fund, you also own small pieces of each of those companies. You can put several funds together to build a diversified portfolio. Note that stock mutual funds are also sometimes called equity mutual funds.
  • Individual stocks. If you’re after a specific company, you can buy a single share or a few shares as a way to dip your toe into the stock-trading waters. Building a diversified portfolio out of many individual stocks is possible, but it takes a significant investment.

The upside of stock mutual funds is that they are inherently diversified, which lessens your risk. But they’re unlikely to rise in meteoric fashion as some individual stocks might. The upside of individual stocks is that a wise pick can pay off handsomely, but the odds that any individual stock will make you rich are exceedingly slim.

For the vast majority of investors — particularly those who are investing their retirement savings — building a portfolio composed primarily of mutual funds is the clear choice. (New to this? Read more about how to build a good investment portfolio.)

» Still unsure which is right for you? Learn more about mutual funds

4. Set a budget for your stock investment

New investors often have two questions in this step of the process:

  1. How much money do I need to start investing in stocks? The amount of money you need to buy an individual stock depends on how expensive the shares are. (Share prices can range from just a few dollars to a few thousand dollars.) If you want mutual funds and have a small budget, an exchange-traded fund (ETF) may be your best bet. Mutual funds often have minimums of $1,000 or more, but ETFs trade like a stock, which means you purchase them for a share price — in some cases, less than $100).
  2. How much money should I invest in stocks? If you’re investing through funds — have we mentioned this is our preference? — you can allocate a fairly large portion of your portfolio toward stock funds, especially if you have a long time horizon. A 30-year-old investing for retirement might have 80% of his or her portfolio in stock funds; the rest would be in bond funds. Individual stocks are another story. We’d recommend keeping these to 10% or less of your investment portfolio.

» Got a small amount of cash to put to work? Here’s how to invest $500

5. Start investing

Stock investing is filled with intricate strategies and approaches, yet some of the most successful investors have done little more than stick with the basics. That generally means using funds for the bulk of your portfolio — Warren Buffett has famously said a low-cost S&P 500 index fund is the best investment most Americans can make — and choosing individual stocks only if you believe in the company’s potential for long-term growth.

If individual stocks appeal to you, learning to research stocks is worth your time. If you plan to stick primarily with funds, building a simple portfolio of broad-based, low-cost options should be your goal.

Want more context?

If you’re tempted to open a brokerage account but need more advice on choosing the right one, see our 2019 roundup of the best brokers for beginner stock investors. It compares today’s top online brokerages across all the metrics that matter most to investors just starting out: fees, minimum balances to open and investor tools and resources.

Read: Best online stock brokers for beginners »

FAQs about how to invest in stocks

Do you have advice about investing for beginners?

All of the above guidance about investing in stocks is directed toward new investors. But if we had to pick one thing to tell every beginner investor, it would be this: Investing isn’t as hard — or complex — as it seems.

That’s because there are plenty of tools available to help you. One of the best is stock mutual funds, which are an easy and low-cost way for beginners to invest in the stock market. These funds are available within your 401(k), IRA or any taxable brokerage account. An S&P 500 fund, which effectively buys you small pieces of ownership in 500 of the largest U.S. companies, is a good place to start.

The other option, as referenced above, is a robo-advisor, which will build and manage a portfolio for you for a small fee.

Bottom line: There are plenty of beginner-friendly ways to invest, no advanced expertise required.

Can I invest if I don’t have much money?

There are two challenges to investing small amounts of money. The good news? They’re both easily conquered.

The first challenge is that many investments require a minimum. The second is that it’s hard to diversify small amounts of money. Diversification, by nature, involves spreading your money around. The less money you have, the harder it is to spread.

The solution to both is investing in stock index funds and ETFs. While mutual funds might require a $1,000 minimum or more, index fund minimums tend to be lower (and ETFs are purchased for a share price that could be lower still). Two brokers, Fidelity and Charles Schwab, offer index funds with no minimum at all. Index funds also cure the diversification issue because they hold many different stocks within a single fund.

The last thing we’ll say on this: Investing is a long-term game, so you shouldn’t invest money you might need in the short term. That includes a cash cushion for emergencies.

Are stocks a good investment for beginners?

Yes. In fact, everyone — including beginners — should be invested in stocks, as long as you’re comfortable leaving your money invested for at least five years. Why five years? That’s because it is relatively rare for the stock market to experience a downturn that lasts longer than that.

But rather than trading individual stocks, focus on stock mutual funds. With mutual funds, you can purchase a large selection of stocks within one fund.

Is it possible to build a diversified portfolio out of individual stocks instead? Sure. But doing so would be time-consuming — it takes a lot of research and know-how to manage a portfolio. Stock mutual funds — including index funds and ETFs — do that work for you.

What are the best stock market investments?

In our view, the best stock market investments are low-cost mutual funds, like index funds and ETFs. By purchasing these instead of individual stocks, you can buy a big chunk of the stock market in one transaction.

Index funds and ETFs track a benchmark — for example, the S&P 500 or the Dow Jones Industrial Average — which means your fund’s performance will mirror that benchmark’s performance. If you’re invested in an S&P 500 index fund and the S&P 500 is up, your investment will be, too.

That means you won’t beat the market — but it also means the market won’t beat you. Investors who trade individual stocks instead of funds often underperform the market over the long term.

How should I decide where to invest money?

The answer to where to invest really comes down to two things: the time horizon for your goals, and how much risk you’re willing to take.

Let’s tackle time horizon first: If you’re investing for a far-off goal, like retirement, you should be invested primarily in stocks (again, we recommend you do that through mutual funds).

Investing in stocks will allow your money to grow and outpace inflation over time. As your goal gets closer, you can slowly start to dial back your stock allocation and add in more bonds, which are generally safer investments.

On the other hand, if you’re investing for a short-term goal — less than five years — you likely don’t want to be invested in stocks at all. Consider these short-term investments instead.

Finally, the other factor: risk tolerance. The stock market goes up and down, and if you’re prone to panicking when it does the latter, you’re better off investing slightly more conservatively, with a lighter allocation to stocks. Not sure? We have a risk tolerance quiz — and more information about how to make this decision — in our article about what to invest in.

What stocks should I invest in?

Cue the broken record: Our recommendation is to invest in many stocks through a stock mutual fund, index fund or ETF — for example, an S&P 500 index fund that holds all the stocks in the S&P 500.

If you’re after the thrill of picking stocks, though, that likely won’t deliver. You can scratch that itch and keep your shirt by dedicating 10% or less of your portfolio to individual stocks. Which ones? Check out our list of the best stocks, based on year-to-date performance, for ideas.

Is stock trading for beginners?

While stocks are great for beginner investors, the “trading” part of this proposition is probably not. Maybe we’ve already gotten this point across, but to reiterate: We highly recommend a buy-and-hold strategy using stock mutual funds.

That’s precisely the opposite of stock trading, which involves dedication and a great deal of research. Stock traders attempt to time the market in search of opportunities to buy low and sell high.

Just to be clear: The goal of any investor is to buy low and sell high. But history tells us you’re likely to do that if you hold on to a diversified investment — like a mutual fund — over the long term. No active trading required.