NerdWallet Editorial Guidelines

Key Principles

  • Every reader is entitled to fair and accurate information
  • The value of NerdWallet to advertisers depends on reader trust
  • The difference between editorial content and marketing messages must be transparent
  • Editorial integrity must not be compromised by advertiser influence
  • Editorial content is written by NerdWallet


Editorial Integrity

  • Editorial content must be honest, accurate and fact-checked and must not misrepresent information or misrepresent relationships the writer or NerdWallet may have with advertisers
  • Reviews and assessments are objective, factual, and based on the actual attributes of the product
  • Editorial content must be original and not directly copied from another source including materials provided by advertisers
  • Content must not be inappropriate or illegal


Editorial Independence

  • All reviews and assessments of the product overall or of specific product attributes are solely based on NerdWallet’s editorial staff’s analysis and is independent of payment considerations
  • Editorial staff will not receive any direct compensation from advertisers
  • Providing favorable or unfavorable reviews and/or assessments for specific products or partners will not be a factor in writer employee performance evaluations or compensation reviews
  • Editorial staff will not have any knowledge about advertiser relationships, including compensation from partners, beyond what is publicly available on our site
  • Only editorial staff will create editorial content, including all reviews and assessments