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NerdWallet UK Surveys and Data Analysis

Nerds love data. Discover our independent research and analysis, plus get actionable insights and takeaways designed to help consumers make financial decisions with confidence.

NerdWallet UK’s Spokesperson Sarah Fleming is available to discuss the findings of these studies and provide comments on related personal finance topics.

Media inquiries: [email protected]

Throughout the year, NerdWallet UK conducts independent consumer research into a range of issues affecting the nation’s finances. We also gather the experiences and opinions of sole traders and small business owners, building a clearer picture of this crucial part of our economy.

Alongside NerdWallet UK’s investigations, we regularly review national statistics and data reports; unpacking the data to equip our writers and other media professionals with powerful insights to enrich their stories.

Click on a study below to discover the latest facts and figures, plus our detailed analysis of what it means for our money.

To find out about our latest research and upcoming publications, please contact [email protected].

Recent studies:

How UK Business Owners are Prioritising Time and Money in 2025

With business owners’ time stretched thin, many are stuck in ‘firefighting mode’, prioritising short-term sales revenue over carving out more time for long-term planning. We looked at how precious leadership time is being divided across AI, sales, administration, HR, finance, and strategy tasks. Plus: where UK business owners may be missing opportunities to streamline, delegate, or automate, to reinvest their time into higher-value work.

August 2025

Business Banking in 2025: Why UK Firms Are Going Digital

Business owners are increasingly embracing the convenience and affordability of online-only banks. A third (33%) of UK business leaders feel that digital banks understand modern business needs better, so how long can traditional banks hold onto their loyal customers? Find out why business leaders in Britain would consider an online-only bank, and where traditional providers are at risk of falling behind.

June 2025

Online Banking: What Business Leaders Want

A business bank account with no monthly fee and free UK transactions are top of the wishlist for small business owners. NerdWallet UK’s study also reveals a generational divide among business owners when it comes to their banking preferences. 

Discover why traditional institutions risk losing significant market share to the challenger banks.

August 2024