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How our site works

Table of Contents

The NerdWallet.com/uk/ website offers users simple and clear comparisons so customers can make their own decisions on financial products. As a company, we are 100% independent, meaning we are not owned by any insurance company or bank, which allows us to focus our energy and attention on building comparison tables to help you choose the right product.

The information provided on this site does not constitute financial advice. While we aim to give you accurate and up-to-date information, terms and prices can be changed by the provider so it is advisable to check the product meets your needs and circumstances before you proceed.

How our comparison tables work

Our star rating methodology is based on a survey of 500 UK adults for personal finance comparison tables and of 500 business owners for our business comparison tables. You can find more on this on the NerdWallet UK Review, Ratings & ‘Best’ Methodology page. Over 30 partners compensate us through our personal finance and business comparison tables. However, this does not influence our editorial opinion in articles, reviews and our ‘Best’ tables. For more on NerdWallet UK’s editorial independence, read our editorial guidelines.

We also have a wide range of financial guides that are broken down into an easy FAQ format to help you quickly find the information you need about each product.

NerdWallet UK is not involved in providing any of the products featured in the comparison tables and does not give any financial advice. While we make every effort to ensure the accuracy of the data on our tables, you should always confirm the terms on offer with the provider.

How we make money

We generate money through a few different ways to keep our services running and free for you.

Here’s how it works:

Advertising: You’ll notice some ads on our pages. These are paid advertisements that help support our site.

Partner links: Some of our trusted partners help you check eligibility, compare options, or offer advice. 

When you click through to their websites, apply, or buy a product, we may receive a payment. These links are marked as “Promotion” or “Partner Spotlight” so you can easily tell them apart from our regular content.

The companies you see on our site, like banks, insurers, and brokers, may also pay us a fee when you choose them from our comparison table. This allows us to offer both clearly labelled partner content and a wide range of comparison options.

How we get paid depends on what product you’re comparing. We might earn a fee, a percentage of the cost, or a small payment when you click through to a provider.

Who do we work with?

We currently work with over 100 separate companies comparing thousands of products. We aim to list as many brands and deals as we can, but this is not always possible as not all companies want their products listed on comparison websites and others cannot handle the volume of enquiries we send them.

Keeping your data safe

We know that feeling safe online is extremely important to our users and we are very strict with how we protect your data.

Please read our privacy policy.

Want to know more?

To get in touch please visit our contact us page.