1. Home
  2. About Us
  3. Cookie Policy
Reading Time
6 minutes

Cookie Policy

Updated: February 2023


As a Nerdwallet UK customer, you can rest assured that your personal information is treated with care. We recommend that you read our Privacy Policy which details how we may use your personal information and the circumstances in which it may be shared.

This Cookie policy, along with the NerdWallet UK site to which it applies, is intended for customers residing in the UK. However, Nerdwallet UK is part of the Nerdwallet group which owns and operates sites, apps and other products that are not directed at or intended for the benefit of UK consumers.

For the purposes of this Cookie Policy, references to “we”, “us”, “our” or “Site” are to Nerdwallet Ltd.

‘Cookies’ are small information files that are downloaded and stored on your device. Websites are able to read and write these files, allowing them to store things like personalisation details or user preferences. They are commonly used across the internet allowing websites to understand how users interact with website content, functionality and advertising. Cookies are either session cookies which disappear from your device when you close your browser or persistent cookies which have a longer life-span and are used when you return to a website (for example to remember your visit and preference, for convenience). We use both session and persistent cookies here at NerdWallet UK.

How do we use them?

We use Cookies for a number of purposes, including ensuring that our site functions correctly and securely, understanding how users interact with our site and also to operate and measure our advertising activities.

Our cookies are grouped as follows

Necessary Cookies

These cookies are required for us to be able to operate our website and provide our services. These cookies cannot be declined if you want to use our site. These cookies:

Non-essential Cookies

Where cookies are considered to be non-essential we will only use them if you’ve provided your consent. These cookies fall into the following groups:

Analytics: These cookies help us to understand how our visitors use our web pages and services across our website, including providing us with data relating to the number of users visiting pages, what options they click on and to confirm transactions relating to our listed product or partners.

Marketing: We use these cookies to pick and place adverts that we think you’d like to see, alongside our partners. They also let us measure how effective they are by checking the types of adverts and how often they’re shown, as well as how you interact with them.

The table below shows the Cookies we use on our site, the host and their duration on your device.

Analytics_gaexp77 days, 8


The preferences you select will only apply to your use of the Nerdwallet UK website.

Our partners will provide you with separate options and information relating to their use of cookies on their websites. For more information on how cookies and similar technologies are used by our Partners please see more information in their cookie policies below.

Simply Business – Partner of Nerdwallet UK providing business insurance to our users. See

Quotezone – Partner of Nerdwallet UK providing motor insurance comparison quotes to our users. See

Monevo – Partner of Nerdwallet UK providing our users with comparisons of secured loan providers. See

Love Energy Saving – Partner of Nerdwallet UK providing our users with comparisons of business energy prices and providers. See

Fluent Loans – Partner of Nerdwallet UK providing our users with business loans. See

Life Search – Partner of Nerdwallet UK providing our users with life insurance quotes. See

Koodoo – Partner of Nerdwallet UK providing our users with mortgage comparisons. See

Norton Finance – Partner of Nerdwallet UK providing our users with secured loans. See

Touch Financial for Invoice Finance – Partner of Nerdwallet UK providing users with invoice finance. See

3rd Party Cookies

The majority of advertisers work with third-party tracking solutions to track sales and record the sources of traffic. Those providers will often drop a cookie on your device when you click through a link from our site to visit a product providers site. No information which identifies you, for example your name, address, email address or telephone number, is used to provide this advertising. If the cookies used by the third party include use of unique IDs this may be considered as personal data and will be detailed in the relevant privacy notices.

We have listed below some of the main tracking solutions that may be integrated into the advertising on Nerdwallet UK as well as a link to information on how they use cookies:


Awin operates an affiliate marketing network and may save cookies where users visit websites which feature advertisers that use Awin.

Privacy details –


Bing operate an advertising platform which we use to advertise on Bing Search. Bing uses cookies which enable targeted marketing to be delivered to users on Bing Search.

Privacy details –


Facebook cookies are used to measure the performance of ads and to deliver targeted marketing across its social media platforms.

Privacy details –

Google Ads:

Google Cookies are used to measure the performance of our Google advertising. We may use cookies to deliver targeted marketing through Google Ad Words.

Privacy details –

Optimise Media (UK) Limited

Optimise operates an affiliate marketing network and may save cookies where users visit or use websites which feature advertisers that use Optimise.

Privacy details –


Partnerize operates an affiliate marketing network and may save cookies where user visit or use websites which feature advertisers that use Partnerize.

Privacy details –

How do I turn cookies off?

If you would like to opt out of the collection of your data by cookies, you can choose to disable cookies through your internet browser. To do this, follow this step by step guide.

If you are concerned about the use of cookies generated by advertisers and how these are used you can find out more information from the consumer website created by the Internet Advertising Bureau (IAB). More information is available here.

Back To Top