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FreshBooks Review 2025: Pros, Cons, Alternatives

FreshBooks is a good fit for freelancers and service-based businesses with straightforward accounting needs.
Written by

Hillary Crawford

Edited by

Ryan Lane

Last updated on May 5, 2025

Fact checked and reviewed
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Our Take

4.8

NerdWallet rating 

The bottom line:

FreshBooks users value the accounting software’s ease of use, and our hands-on testing agrees. The software’s straightforward invoicing, project tracking features and built-in time tracking help it stand out among the competition. However, there’s a clear tradeoff between simplicity and functionality. Businesses with more complex accounting needs may want to look elsewhere.
Full review

FreshBooks

Starting at
$21/month Additional pricing tiers (per month): $38, $65, custom.
Promotion
50% off for 6 months. 30-Day Money Back Guarantee.
Learn more

on FreshBooks' website

Pros & Cons

Pros

  • Simple to use for freelancers and very small businesses.
  • All plans include time tracking, plus the ability to add billable hours and expenses to invoices.
  • Can communicate with clients via the mobile app.

Cons

  • Highest-tier Select plan comes with only two users, and lower-tier plans have billable client limits.
  • No bank reconciliation, accountant access or double-entry accounting reports in the Lite plan.

Full Review

FreshBooks was founded in 2003 as an invoicing solution and eventually evolved into a small-business accounting software product. It’s primarily geared toward freelancers and other small businesses that transact via invoice.
All of its plans include features — like time and mileage tracking, project management and client portals — that service-based businesses will appreciate. Most competitors only include these features in higher-tier plans or as add-ons. FreshBooks’ pricing has increased over the years, like most accounting software price points have. But it’s still less expensive than popular alternatives, like QuickBooks Online.
Some users say FreshBooks is easier to work with than more expensive options. However, its lower cost comes with fewer capabilities. If you run a business with employees and need more detailed transaction tracking and reporting, FreshBooks likely won’t meet your needs.

FreshBooks is best for:

✔️ Service-based businesses.
✔️ Easy invoicing.
✔️ Built-in time tracking and project management.

Not a fit? Consider these competitors

at QuickBooks

at Wave

at Zoho Books

Starting at

$35/month

Additional pricing tiers (per month): $65, $99, $235.

Starting at

$0

Additional pricing tiers (per month): $16

Starting at

$0

Additional pricing tiers (per month): $20, $50, $70, $150, $275.

Promotion

50% off

for first three months or free 30-day trial.

Promotion

N/A

Promotion

14-day free trial

of the Premium plan.

QuickBooks Online: Better for bigger businesses. Multiple FreshBooks reviews say the software doesn’t have as much functionality as QuickBooks Online. If your books are more complex or you run a larger small business, QuickBooks Online is probably a better alternative. Read our full QuickBooks Online review.
Wave: Better price point. At $16 per month, Wave’s most expensive plan is less than FreshBooks’ introductory option. Similar to FreshBooks, Wave is best for very small service-based businesses with simple books. Read our full Wave review.
Zoho Books: Better for in-house apps. If you want an all-in-one business software solution, Zoho Books is a great choice. In addition to accounting software, it has programs for social media management, marketing and human resources. Read our full Zoho Books review.

Looking for more options?

Here’s an in-depth look at how FreshBooks compares to the competition:
» Learn more: See our full list of the top FreshBooks alternatives

FreshBooks plan pricing and features

FreshBooks gives potential users free, unlimited access to its software for 30 days. Or, you can skip the free trial and receive a monthly discount.
Lite
Plus
Premium
Select
$21 per month.
$38 per month.
$65 per month.
Custom pricing.
Designed for freelancers.
  • Unlimited estimates and invoicing for 5 billable clients.
  • Client account portal.
  • Recurring invoices.
  • Automated payment reminders.
  • Automated bank feed imports.
  • Expense tracking.
  • Time and mileage tracking.
  • Project management tools.
  • Basic reporting.
Designed for the self-employed.
Includes everything in the Lite plan, plus:
  • Unlimited estimates and invoicing for 50 billable clients.
  • Unlimited project proposals.
  • Client retainers.
  • Ability to accept e-signatures.
  • Double-entry accounting reports.
  • Bank reconciliation.
  • Ability to invite accountant.
  • Receipt scanning.
Designed for small businesses with contractors.
Includes everything in the Plus plan, plus:
  • No billable client limit.
  • Customized email templates.
  • Automated client emails.
  • Bill scanning.
  • Accounts payable tracking.
  • Project profitability tools.
Designed for small businesses with employees.
Includes everything in the Premium plan, plus:
  • Two user accounts.
  • Ability to remove FreshBooks branding from emails.
  • Access to reduced processing fees.
  • Ability to accept credit cards in person or on the phone.
  • Automatically charge clients’ saved cards for recurring payments.
  • Access to onboarding assistance and training.
  • Tools for migrating data from other accounting software products.
  • Schedule subscription payments.
All FreshBooks plans, aside from the Select plan, include just one user. Additional users cost $11 per month per person. You can also subscribe to FreshBooks’ advanced payments option for $20 per month. This lets you accept payments over the phone and in person and set up subscription payments for clients.

What users say about FreshBooks

NerdWallet checked online forums like Reddit and reviews from sites like TrustPilot, the App Store and Google Play to gauge how users feel about FreshBooks. We used an AI tool to help analyze this feedback. Here are the major trends we spotted.

👍 Simplicity

Positive reviews of FreshBooks commonly mention its simplicity. Users say it’s more intuitive than QuickBooks Online, the industry standard. This isn’t necessarily surprising, since it has less functionality than QuickBooks Online and is geared more toward freelancers and very small businesses. Reviewers also think FreshBooks is easy to work with, even if you’re new to accounting.

👍 Easy invoicing

People who use FreshBooks often praise its invoicing features. They say the mobile app makes it easy to send invoices on the go, which is particularly useful for freelancers and other service-based businesses. Plus, you can use it to message back and forth with clients who have questions about their invoices. The app includes automated mileage tracking in all plans, too.

👎 Payments

In general, FreshBooks users do not seem satisfied with its payment processing partners — and in particular its built-in option, Stripe. Online reviewers say they’ve experienced payment processing delays with Stripe and long waits for ACH payments to be deposited.
Unfortunately, this type of feedback isn’t necessarily uncommon for accounting software products. One way to get around this would be requiring clients to pay with checks. However, it can be tedious to track that method of payment, since you need to manually record it.

👎 Technical issues

Business owners report several different types of technical problems with the web and app versions of FreshBooks. Some have had issues syncing bank feeds to the software and say they’ve noticed information is missing. Other complaints suggest the mobile app lags behind the web version of FreshBooks and doesn’t update information on a regular basis.
If you only import a handful of transactions each week and primarily use FreshBooks’ web version, this will likely be less of a problem.

👍/👎 Customer support

On Trustpilot, in particular, FreshBooks receives an overwhelming number of five-star reviews. Many of them praise the company’s customer support. A lot of these users are “verified,” meaning FreshBooks invited them to leave reviews. This certainly doesn’t delegitimize that feedback, but it’s something to take into account.
Recent reviews from users who aren’t “verified” — including from some who say they’ve used and recommended FreshBooks for years — highlight declining customer support. Their complaints include less helpful representatives and longer wait times on the phone. Regardless of which accounting software product you choose, you’ll likely find similar negativity.
Before committing to a particular product, think about how much hands-on support you’ll actually need. You can also feel out the quality of that support — and gauge responsiveness — by asking questions about the setup process before signing up. That experience can be a good indicator of what to expect from customer support representatives in the future.

Our experience testing FreshBooks

👋 I'm Hillary Crawford, a lead writer and content strategist for NerdWallet. I've been covering small-business accounting software since 2021 and am QuickBooks certified. I did the testing for FreshBooks.
To do that, I tested out FreshBooks' free trial and evaluated key components in May 2025. Here’s what stood out.

How we evaluated FreshBooks

NerdWallet independently reviews accounting software products, like FreshBooks, across 10 categories and more than 30 subcategories. We collected the data from FreshBooks’ public-facing website and from company representatives.
Our accounting software ratings range from one to five stars overall. But we also score individual features to help business owners understand a product's strengths and weaknesses. Here’s how FreshBooks stacks up:
FreshBooks is top of the line for the following categories:
FreshBooks is good — but not the best — in these areas:
FreshBooks is decent in the following categories:
FreshBooks is acceptable in the following categories:
We also took user sentiment into account to gauge what small-business owners think about FreshBooks. This involved looking through individual reviews and feedback on sites like Trustpilot, Reddit, the App Store and Google Play. Then, we used AI tools to help spot larger trends within those comments. We don't incorporate these user reviews in our star ratings, because we can't verify every user's individual experience.
However, we do test the product ourselves to evaluate commonly mentioned pain points and develop our own objective assessment. For more information on how we score accounting software products, see our full methodology.

Learn more

on FreshBooks' website

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