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Published November 9, 2023
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American Express Front Of The Line and Experiences: What to Know

American Express Front of the Line gives you access to presale tickets and reserved event tickets. It's just one of several Amex Experiences offered as a cardholder perk.

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American Express is one of several credit card network providers in Canada. One thing that sets it apart from Visa and Mastercard, aside from the fact that it issues cards directly to consumers, is a program known as American Express Front Of The Line.

Front Of The Line is an exciting perk that’s only available to American Express cardholders, and is particularly appealing for people who enjoy concerts and other ticketed events.

What is Front Of The Line by American Express?

American Express Front Of The Line allows cardholders to buy presale and reserved tickets for some of the hottest entertainment events across the country and internationally. This perk is different than points or airline miles you might earn through a rewards credit card, which have to be earned through spending and then redeemed.

Quite often, Front Of The Line tickets are available for presale, so you can lock in your purchases before they become available to the general public. But don’t worry if you miss the presale offering – some entertainment venues also offer reserved tickets from a block of seats exclusively to American Express cardholders during the public sale period.

Ticket access

If you’re a cardholder, American Express Front Of The Line may give you ticket access to some of the most sought-after events in Canada, including live music, stand-up comedy, theatre, sporting events and more.

Examples of Front Of The Line events include:

  • Harry Potter and the Cursed Child.
  • Kevin Hart.
  • & Juliet.
  • Post Malone.
  • Manifesto Festival.
  • AP Dhillon.
  • CKay.
  • Jean Dawson.
  • TWO LANES.

Event benefits

Another perk of American Express Front Of The Line is various onsite benefits known as event extras. Cardholders can show their cards at select entertainment venues and get additional perks such as dedicated entrances, special concessions offers and more.

» MORE: How to maximize your credit card points

How to Get Front Of The Line access

Front Of The Line access is available to anyone with an active American Express credit card. If you’re signed up for promotional emails from American Express, you’ll be alerted whenever a new offer is available.

Securing your Front Of The Line offers will depend on the event. There’s usually a specific link or code for ticket presales. You would then go to the website selling the tickets to make your purchases.

For example, The Ed Mirvish Theatre in Toronto has a dedicated page for American Express Front Of The Line tickets, both presale and reserved. If you click the “Front Of The Line Presale” button, you can see what presales are currently available. You’d select your event and enter the code before purchasing your tickets.

Let’s say you have an American Express Cobalt card and you’re interested in a concert where tickets are available to the general public via a global provider like Ticketmaster. Assuming the concert is partnered with American Express, you may be able to choose “Front Of The Line Presale American Express” tickets when selecting your ticket type. This could potentially give you access to tickets before they go on sale to the general public.

Regardless of whether you’re buying presale or reserved tickets, you’ll need to pay for your tickets with your American Express credit card to access the offer.

What are American Express Experiences?

Front Of The Line is just one aspect of a larger cardholder perk known as The American Express Experiences program. American Experiences gives you access to special entertainment, dining and retail offers, as well as a chance to buy advance tickets for popular events through Front Of The Line.

Virtual experiences

To give everyone access to unique events, regardless of their physical location, American Express allows cardholders to purchase virtual experiences that can be enjoyed from the comfort of your home.

Example events include:

  • Cooking classes.
  • Wine tastings.
  • Fitness sessions and beauty masterclasses.
  • Movie packages.
  • Recorded live theatre productions.
  • Discussions and speaking series with athletes, artists and others.

Retail packages

Another exciting perk that comes with American Express Experiences is the shopping packages. These are specially curated packages or experiences that have limited availability and often sell out quickly.

Some packages that have been available in the past include:

  • Craft beer.
  • Gourmet coffee kit.
  • Gnocchi-making class.
  • Father’s Day gift box.

Exclusive invites

American Express Platinum and Centurion cardholders can also access “By Invitation Only” perks through the Experiences program. These packages, which must be bought using an eligible card, are designed for premium American Express cardholders and offer a variety of items, such as:

  • Shopping credits with luxury retailers.
  • Concert tickets with dinner and drinks included.
  • Dining experiences with celebrity chefs.

» MORE: How stacking credit card rewards can save you big

American Express Essential™ Credit Card

American Express Essential™ Credit Card
  • Annual Fee
    $25
  • Interest Rates
    12.99%
  • Rewards Rate
    N/A
  • Intro Offer
    N/A
Our Take
Why we like it

No annual fee and a 12.99% interest rate make the American Express Essential™ Credit Card a solid option if you might carry a balance.

Pros
  • The 12.99% interest rate also applies to cash advances. Plus, it’s permanent, provided you make a minimum payment every month.
  • Up to $100,000 of travel accident insurance.


Cons
  • You won’t earn cash back or points on purchases, since this is not a rewards card.
  • There’s no intro offer.
Product Details
  • Enjoy an annual interest rate of 12.99% on purchases and funds advances.
  • With an annual interest rate of 12.99%, you can save on interest payments if you choose to carry a balance and make your minimum monthly payments on time.
  • Access virtual events and special offers curated for Cardmembers with American Express® Experiences.
  • 24/7 Customer Services.
  • American Express is not responsible for maintaining or monitoring the accuracy of information on this website. For full details, current product information and Terms and Conditions, click the Apply now link. Conditions apply.

SimplyCash® Card from American Express

SimplyCash® Card from American Express
  • Annual Fee
    $0
  • Interest Rates
    21.99% / 21.99%
  • Rewards Rate
    1.25%-2%
  • Intro Offer
    Up to $100
Our Take
Why we like it

Take advantage of an accelerated earn rate of 2% cash back on gas and groceries, then enjoy a flat rewards rate of 1.25%, which makes it easy to earn cash back on every purchase.

Pros
  • An easy-to-understand rewards structure.
  • Cardholders enjoy exclusive access, special offers and events, and more through American Express Experiences and Front of the Line Reserved tickets and presales.


Cons
  • The accelerated 2% earn rate won’t earn you more than $300 in cash back annually.
Product Details
  • In your first 3 months as a new SimplyCash® Card from American Express Cardmember, you can earn a bonus 5% cash back on all purchases (up to $2,000 in purchases). That’s on top of your everyday cash back earn rates. That’s up to $100 in bonus cash back.
  • Earn 2% cash back on eligible gas purchases in Canada, 2% cash back on eligible grocery purchases in Canada (up to $300 cash back annually), and 1.25% cash back on all other eligible purchases.
  • Access events and special offers curated for Cardmembers with American Express® Experiences.
  • Insurance coverage and 24/7 Customer Service.
  • American Express is not responsible for maintaining or monitoring the accuracy of information on this website. For full details and current product information, click the Apply Now link. If you apply and get approved for an American Express Card, (I/we) may receive compensation from American Express, which can be in the form of monetary payment

American Express® Gold Rewards Card

American Express® Gold Rewards Card
  • Annual Fee
    $250
  • Interest Rates
    21.99% / 21.99%
  • Rewards Rate
    1x-2x Points
  • Intro Offer
    Up to 60,000 Points
Our Take
Why we like it

The American Express Gold Rewards Card should get the attention of travellers looking for comfort and flexibility. Points can be used for an impressive array of items and can be transferred to other rewards programs. The new rose gold design is an eye-catcher, too.

Pros
  • Travel in comfort: room and rental car upgrades, access to airport lounges and credits for hotel amenities like dining and spa treatments.
  • The 60,000-point intro offer is equivalent to $600 for shopping, travel and more.


Cons
  • Travellers 65 or older won’t be covered by the card’s emergency medical insurance.
  • If you travel often, you could burn through your four complimentary visits to Plaza Premium Lounges fairly quickly.
Product Details
  • Earn up to 60,000 Membership Rewards® points:
  • New American Express® Gold Rewards Cardmembers, earn 5,000 Membership Rewards® points for each monthly billing period in which you spend $1,000 in net purchases on your Card.
  • This could add up to 60,000 points in a year. That’s up to $600 towards your next vacation.
  • Earn 2 points for every $1 in Card purchases for eligible travel purchases, including flights, hotels, car rentals, cruises, and more.
  • Earn 2 points for every $1 in Card purchases at eligible gas stations, grocery stores and drugstores in Canada, and 1 point for every $1 in Card purchases everywhere else.
  • The Card is now available in your choice of Gold or Rose Gold metal options.
  • Receive a $50 CAD statement credit when a NEXUS application or renewal fee is charged to your American Express Gold Rewards Card.
  • You have access to an annual $100 CAD Travel Credit, compliments of your American Express Gold Rewards Card. Use the credit once annually towards any single travel booking of $100 or more charged to your Gold Rewards Card through American Express Travel Online.
  • As a Gold Rewards Cardmember, you can receive complimentary membership in Priority PassTM – one of the world’s largest independent airport lounge programs. Escape the chaos of airports and relax in an oasis of calm and simply enjoy the fact that the travel experience has begun before your plane has even left the ground. Enrollment is required and entry fees apply.
  • Enjoy four (4) complimentary visits per Calendar year to Plaza Premium Lounges across Canada. Entry fees apply once complimentary visits have been used.
  • Charge any eligible purchase to your credit Card then log in to redeem your earned points for a statement credit.
  • Transfer points 1:1 to several frequent flyer and other loyalty programs.
  • 1 Free Additional Gold Rewards Card (a $50 value) to help you earn points faster.
  • Subject to approval. The preferred rate for purchases is 21.99% and funds advances is 21.99%. If you have Missed Payments, the applicable rates for your account will be 25.99% and/or 28.99%. See the information box included with the application for the definition of Missed Payment and which rates apply to charges on your account and other details
  • American Express is not responsible for maintaining of monitoring the accuracy of information on this website. For full details and current product information click the Apply now link. Conditions apply.
  • To be eligible, you must have a Canadian credit file and be a Canadian resident of the age of majority in the province or territory where you live.

American Express Cobalt® Card

American Express Cobalt® Card
  • Annual Fee
    $155.88
  • Interest Rates
    21.99% / 21.99%
  • Rewards Rate
    1x-5x Points
  • Intro Offer
    Up to 15,000 Points
Our Take
Why we like it

The American Express Cobalt Card boasts high rewards rates on everyday spending, a generous welcome bonus, comprehensive travel insurance coverage, flexible point redemption and plenty of specialty perks to keep things interesting all year long.

Pros
  • Earn 150,000 points in the first year by spending up to $30,000 on eats, drinks and groceries. Combined with the 15,000 point intro offer, you could earn 165,000 points in your first year, which you could redeem for travel and more.
  • Easily transfer the points you earn to popular airline and hotel loyalty programs, such as Aeroplan and Marriott Bonvoy.


Cons
  • Airport lounge access isn’t provided, which may disappoint some frequent travellers.
  • No travel medical coverage for cardmembers over the age of 65.
Product Details
  • In your first year as a new Cobalt Cardmember, you can earn 1,250 Membership Rewards® points for each monthly billing period in which you spend $750 in net purchases on your Card. This could add up to 15,000 points in a year. That’s up to $150 towards a weekend getaway or concert tickets.
  • Earn 5x the points on eligible eats and drinks in Canada, including groceries and food delivery. Spend cap applies.
  • Earn 3x the points on eligible streaming subscriptions in Canada.
  • Earn 2X the points on eligible ride shares, transit & gas in Canada.
  • Earn 1 additional point on eligible hotel and car rental bookings via American Express Travel Online.
  • Earn 1X point for every $1 in Card purchases everywhere else.
  • Enjoy access to hotel bookings, a room upgrade (when available), 12pm check-in and late check-out (when available), and up to $100 USD hotel credit to use on amenities when charged to the room for a stay of 2 or more consecutive nights through The Hotel Collection from American Express Travel
  • Transfer points 1:1 to several frequent flyer and other loyalty programs.
  • Cobalt Cardmembers receive regular Perks such as bonus reward offers and access to great events.
  • Access Front Of The Line® Presale & Reserved Tickets to some of your favourite concerts and theatre performances and special offers and events curated for Cardmembers with American Express® Experiences.
  • *Effective August 15, 2023, Cobalt Cardmembers will earn 5x the points on all eligible eats & drinks charged to their Card up to $2,500 monthly, for the same total of $30,000 annually already in place today. Cardmembers will also continue to earn 3x on streaming subscriptions, 2x on eligible transit, gas & travel purchases and 1x on everything else. T&Cs apply. While the annual earn does not change, the new monthly construct intends to curb gaming activity. The change should have little to no impact on the majority of Cardmembers who utilize the Card and Membership Rewards program as it was intended.
  • American Express is not responsible for maintaining or monitoring the accuracy of information on this website. For full details and current product information, click the Apply Now link. If you apply and get approved for an American Express Card, NerdWallet may receive compensation from American Express, which can be in the form of monetary payment.

The Platinum Card® from American Express

The Platinum Card® from American Express
  • Annual Fee
    $799
  • Interest Rates
    Varies
  • Rewards Rate
    1x-2x Points
  • Intro Offer
    Up to 100,000 Points
Our Take
Why we like it

This precision-cut and engraved metal Platinum Card boasts a generous intro offer, strong earn rates on rewards, and an impressive array of premium benefits and perks.

Pros
  • From special reservations to insider tips, you can enhance your travel experiences with complimentary, personalized service from Platinum Concierge — available 24/7.
  • Benefit from a full suite of Platinum-level travel perks, such as worldwide airport lounge access, the Global Dining Collection, and more.


Cons
  • Unless you plan to travel a lot, it may be difficult to offset the high $799 annual fee.
  • No travel medical coverage for cardmembers over the age of 65.
Product Details
  • Unlock special experiences with the Platinum Card®.
  • Earn up to 100,000 Membership Rewards® points – that’s up to $1,000 towards a weekend away.
  • New Platinum® Cardmembers, earn 70,000 Welcome Bonus points after you charge $10,000 in net purchases to your Card in your first 3 months of Cardmembership.
  • Plus, earn 30,000 points when you make a purchase between 14 and 17 months of Cardmembership.
  • Earn 2 points for every $1 in Card purchases on eligible dining and food delivery in Canada, 2points for every $1 in Card purchases on eligible travel, and 1 point for every $1 in all other Card purchases.
  • Access a $200 Annual Travel Credit through American Express Travel Online or Platinum® Card Travel Service.
  • Enjoy a $200 Annual Dining Credit at some of Canada’s best restaurants.
  • Unlock $200 or more in additional value with Member extras. You can earn statement credits for qualifying purchases with participating brands.
  • Take full advantage of The American Express Global Lounge Collection™ which unlocks access to over 1300 airport lounges worldwide. This includes The Centurion® Lounge network, Plaza Premium Lounges, and hundreds of other domestic and international lounges designed to enhance your travel experience.
  • Enjoy flexible ways to use your points such as statement credits for any eligible purchase charged to your Card, new travel purchases booked on American Express Travel Online through the Flexible Points Travel Program, and eligible flights through the Fixed Points Travel Program.
  • Transfer points 1:1 to several frequent flyer and other loyalty programs.
  • Enjoy complimentary benefits that offer an average value of $600 USD at over 1,500 extraordinary properties worldwide when you book Fine Hotels + Resorts
  • Platinum Cardmembers can enjoy access to special events and unique opportunities.
  • Enjoy premium benefits at the Toronto Pearson Airport.
  • You will also have access to many leading hotel and car rental companies’ loyalty programs. Our partners include Marriott International, Hilton Hotels and Resorts, Hertz and Avis.
  • Interest applies in accordance with your Cardmember Agreement, Information Box, and Disclosure statement if the total New Balance is not paid by the Payment Due Date each month. All payments must be received by the Payment Due Date shown on the monthly statement.
  • American Express is not responsible for maintaining or monitoring the accuracy of information on this website. For full details and current product information, click the Apply Now link. If you apply and get approved for an American Express Card, NerdWallet may receive compensation from American Express, which can be in the form of monetary payment.
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