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Best Accounting Software for Small Businesses of October 2023

Consider your business’s size, budget, whether you’re self-employed and which features you care about most when selecting accounting software for your small business.
Last updated on September 26, 2023
Edited bySally Lauckner
Fact checked and reviewed

⏰ Estimated read time: 15 minutes

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Accounting software helps you track how money moves in and out of your small business. The best accounting software makes it easy to keep a detailed financial record so that you’re ready come tax season. It also includes tools for streamlining accounting tasks, like the invoice process, and gaining insight into your business’s financial health.
To choose the right option for you, think about the present and future versions of your business — your accounting software should be able to support both. Right now, check that it’s within your budget and is compatible with your point-of-sale and/or payroll software, as well as your accountant’s system. Based on how much you expect your small business to grow, keep an eye on scalability, too.
Here are NerdWallet’s picks for the best small-business accounting software and why we like each product, plus tips on how to choose the right software for your business’s specific needs.

Best Accounting Software for Small Businesses

Product
Promotion
Learn more

QuickBooks Online

Learn more

on QuickBooks Online's secure website

5.0/5

Best for Overall accounting software

$30/month

Additional pricing tiers (per month): $60, $90, $200.

50% off

for first three months or free 30-day trial.

Learn more

on QuickBooks Online's secure website

Xero

Learn more

on Xero's secure website

4.5/5

Best for Ease of use

$13/month

Additional pricing tiers (per month): $37, $70.

30-day free trial

or monthly discount (terms vary).

Learn more

on Xero's secure website

Zoho Books

Learn more

on Zoho Books' secure website

4.0/5

Best for Mobile-first features

$0

Additional pricing tiers (per month): $20, $50, $70, $150, $275.

14-day free trial

of the Premium plan.

Learn more

on Zoho Books' secure website

FreshBooks

Learn more

on FreshBooks' secure website

3.5/5

Best for Freelancers

$17/month

Additional pricing tiers (per month): $30, $55, custom.

30-day free trial

or monthly discount (terms vary).

Learn more

on FreshBooks' secure website

Wave Accounting

3.5/5

Best for Free, unlimited invoicing

$0

Free (Wave makes money via paid money management products).

N/A

Sage Accounting

Learn more

on Sage Accounting's secure website

3.5/5

Best for Affordable inventory tracking

$10/month

Additional pricing tiers (per month): $25.

70% off

of the Sage Accounting plan for six months or free 30-day trial.

Learn more

on Sage Accounting's secure website

QuickBooks Enterprise

4.0/5

Best for Large businesses with advanced inventory and reporting needs

$1,410/year

Additional pricing tiers (per year): $1,830; $2,250; $4,400. Adding users or cloud access costs extra.

30-day free trial

Striven

Best for Industry-specific features

$35/month

Per user. Additional pricing tiers per user (per month): $70.

7-day free trial

OneUp

Best for Automated bookkeeping

$9/month

Additional pricing tiers (per month): $19, $29, $69, $169.

30-day free trial

Our pick for

Overall accounting software

To be selected for this category, the accounting solution needs to tick all the boxes: offer a range of features that are scalable and easy to use, comply with accounting standards, allow for easy sharing with accountants, integrate with popular payroll and bookkeeping software, offer live customer support and keep costs reasonable.

QuickBooks Online

Learn more

on QuickBooks Online's secure website

Starting at

$30/month

Additional pricing tiers (per month): $60, $90, $200.

Promotion

50% off

for first three months or free 30-day trial.

Our pick for

Ease of use

Accounting itself can be complex, but that doesn’t mean the software should be. Xero stands out for its clean design, simple and intuitive user experience and automation capabilities.

Learn more

on Xero's secure website

Starting at

$13/month

Additional pricing tiers (per month): $37, $70.

Promotion

30-day free trial

or monthly discount (terms vary).

Our pick for

Mobile-first features

For business owners who are often on the go, Zoho Books has built out its mobile capabilities to keep you in the financial know from anywhere. Monitor your business finances from your Apple Watch, use your phone’s GPS to automatically convert miles to travel expenses, add Zoho Books accounting widgets to your phone’s home screen for quick and easy financial monitoring and more.

Zoho Books

Learn more

on Zoho Books' secure website

Starting at

$0

Additional pricing tiers (per month): $20, $50, $70, $150, $275.

Promotion

14-day free trial

of the Premium plan.

Our pick for

Freelancers

With strong invoicing and project tracking features and a low-cost plan designed specifically for freelancers, FreshBooks’ accounting software makes great sense for those looking to efficiently manage finances for a business of one.

FreshBooks

Learn more

on FreshBooks' secure website

Starting at

$17/month

Additional pricing tiers (per month): $30, $55, custom.

Promotion

30-day free trial

or monthly discount (terms vary).

Our pick for

Free, unlimited invoicing

If invoicing is a primary factor in your business accounting, then you’ll likely want to choose a software provider that offers plans with unlimited invoicing. Even better if that feature is free. Unlike some accounting software solutions that limit the number of invoices you can send unless you pay for a more expensive plan, Wave offers free invoicing and free accounting.

Wave Accounting

Starting at

$0

Free (Wave makes money via paid money management products).

Promotion

N/A

Our pick for

Affordable inventory tracking

Inventory tracking isn’t something all accounting software does well, or even at all. Sage Accounting offers a rather robust inventory tracking feature within a reasonably priced monthly plan, so it could make good sense for small businesses that move a lot of inventory.

Sage Accounting

Learn more

on Sage Accounting's secure website

Starting at

$10/month

Additional pricing tiers (per month): $25.

Promotion

70% off

of the Sage Accounting plan for six months or free 30-day trial.

Our pick for

Large businesses with advanced inventory and reporting needs

Businesses that fall on the larger end of the spectrum of small- to medium-size businesses may find they quickly outgrow some of the free and low-cost accounting software options on the market. They may find a worthy solution in QuickBooks Enterprise, desktop software with cloud-access add-on options. It’s costlier than any of the other options on this list, but it’s built to fulfill the more sophisticated accounting needs of larger businesses.

QuickBooks Enterprise

Starting at

$1,410/year

Additional pricing tiers (per year): $1,830; $2,250; $4,400. Adding users or cloud access costs extra.

Promotion

30-day free trial

Our pick for

Industry-specific features

Striven offers versions of its software that are tailored to particular industry needs. From manufacturing, legal and field services to consulting, retail education and others, Striven has designed the features your business most needs in its accounting, CRM and inventory software.

Striven

Starting at

$35/month

Per user. Additional pricing tiers per user (per month): $70.

Promotion

7-day free trial

Our pick for

Automated bookkeeping

How much time would you save if you didn’t have to manually enter, code and verify each business banking and credit card transaction to keep your books accurate and up to date? OneUp’s software takes much of the manual bookkeeping process off your plate so you can better spend your time on other business needs.

OneUp

Starting at

$9/month

Additional pricing tiers (per month): $19, $29, $69, $169.

Promotion

30-day free trial

Compare accounting software features

Maximum users
Invoicing
Time tracking
Inventory tracking
Phone support
QuickBooks

5.0

NerdWallet rating 
Up to 25 in Advanced plan.
Unlimited.
Can manually enter time in Essentials plan and higher; automatic time tracking costs extra.
Yes, but only in Plus plan and higher.
Yes, available seven days a week.

4.5

NerdWallet rating 
Unlimited.
20/month in Early plan; unlimited in higher-tier plans.
Yes, but only in Established plan.
Yes.
Does not provide a phone number, but a rep will call if necessary.
Zoho Books

4.0

NerdWallet rating 
Up to 15 in Ultimate plan. Additional users cost extra.
1,000/year in free plan; up to 100,000/year in paid plans.
Yes, in paid plans.
Yes, Zoho Inventory offers free, integrated plans.
Yes, available weekdays in paid plans.

3.5

NerdWallet rating 
Up to two in Select plan. Additional users cost extra.
Unlimited, but Lite and Plus plans cap number of billable clients.
Yes.
Yes.
Yes, available weekdays.

3.5

NerdWallet rating 
Unlimited.
Unlimited.
No.
No.
No live support available unless you subscribe to a paid Wave product.
Sage

3.5

NerdWallet rating 
Unlimited in Sage Accounting plan.
Unlimited.
No.
Yes, but only in Sage Accounting plan.
Yes, available weekdays.
QuickBooks

4.0

NerdWallet rating 
Up to 40, but each user license costs extra.
Unlimited.
Yes, but only in Diamond plan and fees apply.
Yes.
Yes, available 24/7.
Striven
Unlimited, but each user license costs extra.
Unlimited.
Yes.
Yes.
Yes, available weekdays.
OneUp
Unlimited in the Unlimited plan.
Unlimited.
No.
Yes.
No.

What is accounting software?

Accounting software is like a database for all of your business’s financial transactions. It helps you follow basic accounting principles so that you can keep your books up to date and in order, which is especially important come tax season. Most software uses double-entry accounting, meaning it factors in assets, liabilities and equity, in addition to revenue and expenses.
You can use accounting software to do the following:
  • Enter and organize financial transactions. 
  • Record income and expenses. 
  • Reconcile accounts.
  • Generate financial statements and reports.  
  • Keep track of how much money you’re owed and vice versa.  
Most accounting software goes beyond these tasks with additional built-in modules for invoicing, bill-pay and inventory management, among other functions. The more your accounting software becomes a one-stop shop for these financial chores, the fewer integrations you need to consider.

Types of accounting software

With so many accounting software products on the market, it’s important to know how to differentiate between them all. Options are generally tailored to specific types of businesses and working preferences. Here’s a rundown of the different types of accounting software to help you narrow down your choices.

Small-business accounting software vs. ERP systems

Small-business accounting software is built with smaller operations, freelancers and the self-employed in mind as opposed to large, global or high-growth-potential companies. Enterprise resource planning software, like NetSuite and Sage X3, is better suited to the latter. Unlike small-business accounting software, ERP systems centralize accounting tasks on top of a variety of other business operations, like human resources and manufacturing.

Free vs. paid accounting software

Narrowing down your small-business accounting software options according to cost is a practical way to stay within budget. The picks listed here include both free and paid products, and most options have multiple plans at different price points. Free options typically offer fewer features or limited functionality compared to paid products but can be a viable option for some businesses.

Automated options vs. spreadsheets

Small-business accounting software and ERP software incorporate a higher degree of automation than spreadsheet software, like Excel and Google Sheets, that can be used to maintain books manually. Spreadsheets might work for very small businesses, but they are more prone to error and often require a greater time commitment than automated software.

Cloud-based vs. desktop accounting software

Most of the options above are cloud-based and can be accessed from multiple computers or mobile devices with an internet connection. This makes it easy to collaborate with other users and your accountant. Desktop, or on-premise, accounting software must be locally installed on a specific computer, which can make collaboration difficult.

How to choose accounting software

Ideally, your accounting software will make your day-to-day routine easier through automation. Here are some tips to help ensure that’s the case for your small business:

Accessibility

Most accounting products today are cloud-based, meaning you can access them through any device with an internet connection. This generally allows for easier collaboration with accountants and seamless integration with other business software. However, some accounting products, like QuickBooks Enterprise, are still desktop-run and can only be accessed from a single computer. You need to buy an additional license for each user, which can be expensive.

Sharing with your accountant

If you’re working with an outside accountant, find out which accounting software they work with. QuickBooks is almost ubiquitous, but other companies, such as Xero, are making inroads as well. Your accountant can also tell you why they like or dislike certain products, based on their own experience and their clients’ experiences.

Scalability

You want accounting software that can grow with your business. If you're planning to scale, consider accounting software for medium-sized businesses that comes with enough users and can be upgraded to serve a larger organization with more complicated financials. Even if you don’t expect your business to grow exponentially, take a look at products’ plan offerings to make sure you can upgrade to a more robust version of the software should your business’s needs change down the road. Take into account how many employees and users the software can support, too.

Your business’s budget

Determine how much your business can afford to spend monthly on accounting software in conjunction with other recurring costs, like utilities, rent and additional software subscriptions for a POS system or payroll, for example. Some accounting software subscriptions offer first-year discounts — don’t forget to factor in the higher costs you might incur after that introductory period.
See NerdWallet’s picks for best free accounting software if you run a micro business or are self-employed and want to keep costs down.

Integrations

Before you decide on accounting software, think about the other types of software you plan on using and check to see if direct integrations are available between them. If not, you may need to pay for an indirect integration or manually transfer data from one product to another. Your accounting software should include built-in integrations with your payroll software and POS software, at the very least.

Ease of use

Ease of use shouldn’t be underestimated. If your accounting software isn’t intuitive and easy to work with, it could take up an unnecessary amount of your time, or discourage you from using it as often as you should to keep your finances in order. Test out free trials of accounting software products to get a feel for their user interfaces, and don’t hesitate to reach out to companies for demos. Watching tutorial videos to see how users navigate a product and its dashboard can be helpful, too.
User interface aside, features like online bank feeds and bank rules also contribute to ease of use. Bank feeds automatically pull in your bank and credit card transactions so you don’t have to manually import them, and bank rules can help automate transaction categorization.

Customer support

Think about what time of the day you’re most likely to reach out for assistance and how you’d like to communicate with customer service representatives. Most accounting software products come with phone support, chat support or both, and availability varies. Free accounting software options typically offer less robust customer support solutions. While customer reviews can be hit or miss, they can give you an idea of how easy it is to reach a support representative.

How much does accounting software cost?

Accounting software subscription fees start anywhere from free to under $20 per month, but add-ons can quickly increase the price. In other words, the monthly cost you see upfront doesn’t always tell the whole story. Here are a handful of factors that could impact how much you’re paying for accounting software:
  • Sign-up discounts. As a new customer, you can sometimes choose between a monthly discount or a free trial. If you go with the monthly discount, understand exactly how much more you’ll be paying when the introductory period is up. 
  • Payment frequency. You might be able to save money by committing to a yearly subscription — instead of a monthly one — and paying the total annual cost upfront. However, there’s a chance you won’t be reimbursed if you pay upfront and decide to cancel before the year is up. If you’re considering an annual subscription, make sure to read the fine print. The prices listed above apply to month-to-month subscriptions.
  • Number of users. In some cases, you’ll need to pay a monthly fee per additional user. Factor in how many users an accounting software product includes, how much it costs to add additional users and how many people in your business need to have access to the software.  
  • Integrations. Make a list of the integrations you’ll require and check to see if they’re built into your accounting software already. If not, you might need to pay a monthly subscription fee to connect one program to another.

Accounting software features

Some accounting software features are universal across most products, while others may be unique to certain products. Determining which you require will depend on your business type, size and industry, among other factors. Here are some accounting software features to keep top of mind as you compare options.
  • Double-entry accounting: This means your accounting software enters a balancing debit or credit for each transaction, so that you don’t have to do it manually.  
  • A chart of accounts: Most accounting software comes with a built-in chart of accounts you can use to categorize transactions. You should be able to add or remove accounts as needed. 
  • Income and expense tracking: Tracking money-in and money-out transactions is central to bookkeeping. 
  • Online bank connections: As opposed to having to manually enter transactions, you may have the option to automatically pull them in from your business’s bank and credit card accounts. This saves time and ensures your records are updated as soon as transactions are posted to your bank and credit card accounts.  
  • Reconciliation tools: It’s important to cross reference your bank and credit card statements with the transactions in your accounting software to make sure they match. Some accounting software products will match these up for you automatically, meaning you only have to look them over and approve. 
  • Accountant access: Cloud-based accounting software makes it easy to invite your accountant to look over your books remotely. Ideally, adding them won’t count against your plan’s user limit either. 
  • Basic, customizable reporting: Look for report templates — think a profit and loss statement, balance sheet and cash flow statement — along with reports on aged receivables and sales tax. You should be able to customize them by date so that you can compare time periods. 
  • Invoicing: The ability to invoice clients from your accounting software is key for service-based businesses. You want to be able to customize invoices with your logo, easily turn estimates into invoices, add terms and due dates, and accept online payments. And watch out for billable client limits. While it might not be as convenient, third-party invoicing software is also available.
  • Mobile app: Accounting software for freelancers, for example, often includes mobile apps that let you track time and miles. Accounting apps are also convenient for sending invoices on the go and snapping photos of receipts and other documents. 
  • Customer support: Whether it’s through email, phone or live chat, there should be a way for you to get help when you need it. Pay attention to hours of availability, too.
  • Integrations: To minimize manual data entry, you’ll want to integrate your accounting software with the rest of your business software ecosystem so they can exchange information automatically. This may include your point-of-sale software, payroll software, inventory software and third-party time or mileage tracking tools. 
  • Inventory tracking: This can be helpful for businesses that need to keep their shelves stocked and use a variety of sales channels. It’s not uncommon for accounting software to include basic inventory tracking in lower-tier plans, though you might have to pay extra or integrate with a third-party app to sync in-store and online sales. NerdWallet’s list of the best inventory management software options can help you find a more robust inventory solution.
  • Bill management: Just like you keep track of how much money your business is owed, you may need to keep tabs on what your business owes. Bill management features can help you schedule payments so you don’t risk late fees. 
  • Project tracking: Service-based businesses may want insight into each job’s profitability, so they know how to best spend their time.  
  • Transaction tracking tags: More granular transaction tracking can be useful for small businesses that need to track and compare performance across different departments or locations.
  • Industry-specific reporting: Certain industries may need unique reports. For example, construction accounting software can cost out different jobs and nonprofit accounting software logs donor details.
  • Billable expense automation: This feature lets you mark expenses as “billable,” associate them with particular customers or projects and add markups. Chances are, you can still invoice clients for expenses without this feature, but it may involve more work on your end. 
  • Additional users: If you need to give access to more people, check to see if you can purchase additional users or upgrade plans. Some accounting software, like Xero, supports an unlimited number of users. 

How can accounting software benefit your business?

Accounting software is key to keeping a finger on the pulse of your business’s financial health. It makes sense of all of your business’s money-in and money-out transactions, reveals historical trends and gives you the granular insight you need to make informed, data-driven decisions.
Here are several other ways you can use accounting software to make your day-to-day routine easier.
  • Quickly generate reports: For example, you can easily pull up built-in reports to make sure you’re within your budget and dig into which products or services have the best margins. 
  • Centralize business operations: You can complete other tasks — like creating invoices, sending them and accepting payments — from within the program, as opposed to having to hop from a spreadsheet to an invoice generator and back. 
  • Collaborate with your accountant: Grant your accountant remote access to your account via email, so that they can look over your books, provide expert feedback and make necessary adjustments in real time. 
  • Tax preparation: When tax season comes, you’ll need organized and current financial information, which accounting software helps maintain year round. 
  • More accurate financial records: Accounting software makes it easy to record transactions as you go, because it automatically pulls in your business’s bank and credit card transactions. You can use it to reconcile accounts and calculate things like sales tax, too. 
  • Automate processes: Accounting software is often more accurate than spreadsheets because it minimizes manual accounting tasks, like balancing debits and credits. In the long run, this can save you both time and money. 
If you have concerns about whether accounting software keeps your data secure, know that it’s standard practice for the software to encrypt your financial data, require a password and let you choose who else can access your account, if anyone. Cloud accounting software, which is becoming the norm, stores your information online using remote servers, whereas desktop accounting software saves it to your local hard drive. There are data security risks associated with both, but cloud accounting software is typically more convenient because it lets you access your data from any device with internet access. Cloud accounting companies also use firewalls to protect data and scan servers regularly for breaches.
Last updated on September 26, 2023

Methodology

NerdWallet’s accounting software ratings favor products that are easy to use, have a robust feature set and can grow with your business. Ratings are based on weighted averages of scores in several categories, including range of features, ease of use, scalability, accounting standards compliance, ease of sharing with accountants, integrations, customer support and cost. Learn more about how we rate small-business accounting software.
These ratings are meant to provide clarity in the decision-making process, but what’s best for your business will depend on its size, growth trajectory and which features you need most. We encourage you to research and compare multiple accounting software products before choosing one.
NerdWallet does not receive compensation for any reviews. Read our editorial guidelines.

Frequently Asked Questions