With customers in many states — and maybe even around the world — online businesses need accounting software that supports their unique needs.
The best e-commerce accounting software does that by offering built-in sales tax support and inventory tracking. If you choose software without those features, integrations with third-party inventory management and sales tax automation software are essential.
- 250+ small-business products reviewed and rated by our team of experts.
- 95+ years of combined experience covering small business and personal finance.
- 75+ categories of best business software selections.
- Objective and comprehensive business accounting software ratings rubric. (Learn more about our star ratings.)
NerdWallet's small-business software content, including ratings, recommendations and reviews, is overseen by a team of writers and editors who specialize in business software, including accounting, payment processing and payroll. Their work has appeared in The Associated Press, The Washington Post, Nasdaq, Entrepreneur, ABC News, Yahoo Finance and other national and local media outlets. Each writer and editor follows NerdWallet's strict guidelines for editorial integrity to ensure accuracy and fairness in our coverage.
These are our picks for the accounting software options best suited to online sellers.
Best Accounting Software for E-commerce Businesses
Product | Promotion | Learn more | ||
|---|---|---|---|---|
QuickBooks Online Learn more on QuickBooks Online's secure website | 5.0/5 Best for Overall e-commerce accounting software | $35/month Additional pricing tiers (per month): $65, $99, $235. | 70% off for first three months or free 30-day trial. | Learn more on QuickBooks Online's secure website |
Xero Learn more on Xero's secure website | 5.0/5 Best for E-commerce accounting software for multiple users | $20/month Additional pricing tiers (per month): $47, $80. | 95% off for 3 months plus get a $300 Amazon voucher (terms apply). | Learn more on Xero's secure website |
Zoho Books Learn more on Zoho Books' secure website | 4.5/5 Best for Best value e-commerce accounting software | $0 Additional pricing tiers (per month): $20, $50, $70, $150, $275. | 14-day free trial of the Premium plan. | Learn more on Zoho Books' secure website |
FreshBooks Learn more on FreshBooks' secure website | 4.5/5 Best for Small service-based e-commerce businesses | $19/month Additional pricing tiers (per month): $33, $60, custom. | 75% off for 3 months. 30-Day Money Back Guarantee. | Learn more on FreshBooks' secure website |
A2X | Best for Accounting software for e-commerce marketplaces | $29/month Additional pricing tiers (per month) starting at: $79, $89. | Free trial Trial time is unlimited, but functionality is limited. |
Our pick for
Overall e-commerce accounting software
QuickBooks Online stands out for e-commerce because it can automatically look up sales tax and tell you how much you owe and when it’s due.
QuickBooks Online
Learn more
on QuickBooks Online's secure website
Starting at
$35/month
Additional pricing tiers (per month): $65, $99, $235.
Promotion
70% off
for first three months or free 30-day trial.
QuickBooks Online is an industry leader in the accounting field, thanks to its strong feature set, scalability and ability to accommodate small businesses with more complex financial needs. With millions of users worldwide, your accountant will likely be familiar with it.
Pros
- Easy to share information with your accountant and to find QuickBooks experts and online resources if needed.
- More than 750 app integrations.
- Robust feature set includes record-keeping, reporting, invoicing and inventory management, plus a capable mobile app.
- Chat and phone support available Monday through Saturday in all plans.
Cons
- Expensive compared with the competition.
- Frequent price increases and a tendency toward upselling.
- Limited account users with each plan.
Our pick for
E-commerce accounting software for multiple users
Xero allows unlimited users, making it a good option for online businesses with big teams.
Xero
Learn more
on Xero's secure website
Starting at
$20/month
Additional pricing tiers (per month): $47, $80.
Promotion
95% off for 3 months
plus get a $300 Amazon voucher (terms apply).
Xero allows unlimited users at every subscription tier, a valuable feature for businesses where several users may need at least limited access to the system to run reports or analyze performance. Xero also has a customizable analytics dashboard that lets each user rearrange or hide panels.
Pros
- Unlimited users in all pricing plans.
- Integrates with more than 1,000 third-party apps.
- Feature set includes an excellent mobile app and suite of reports, capable invoicing features, plus automated bill and receipt capture through Hubdoc.
- Simple layout and easy to use.
Cons
- No phone number for customer support listed.
- Entry-level plan limits bills and invoices to five and 20 per month, respectively.
- Must subscribe to the highest-tier Established plan to claim expenses.
Our pick for
Best value e-commerce accounting software
Zoho Books is free for businesses with less than $50,000 in annual revenue, including access for one user and one accountant.
Zoho Books
Learn more
on Zoho Books' secure website
Starting at
$0
Additional pricing tiers (per month): $20, $50, $70, $150, $275.
Promotion
14-day free trial
of the Premium plan.
Zoho Books packs an impressive collection of features and capabilities for an affordable price, and higher-tier plans let users automate workflows and track project profitability. It’s an especially good choice for users that already use the company’s other in-house apps and for businesses that want software with multilingual capabilities (Zoho Books supports 10 languages).
Pros
- Less expensive than some competitors; free plan available for businesses with less than $50k in annual revenue.
- Email support in free plan; phone and chat support in paid plans.
- Rich feature set includes excellent invoicing, inventory management, workflow rules and a capable mobile app.
- Add accounting widgets to your phone’s home screen; track time using your Apple Watch.
Cons
- Fewer third-party integrations and reports than some competitors.
- No plan includes more than 15 users (can add additional users for a fee).
Our pick for
Small service-based e-commerce businesses
FreshBooks is accounting software that’s strong on invoice and online payment capabilities.
FreshBooks
Learn more
on FreshBooks' secure website
Starting at
$19/month
Additional pricing tiers (per month): $33, $60, custom.
Promotion
75% off
for 3 months. 30-Day Money Back Guarantee.
FreshBooks is a simple and affordable option for freelancers and very small businesses that don’t require many users and prioritize being able to operate on the go via mobile app. It’s an especially inexpensive choice for those who can work within lower-tier plans’ billable client limits, and all plans include time tracking.
Pros
- Stay in touch with clients through the FreshBooks mobile app and get notified when invoices have been viewed or become overdue.
- Intuitive, customizable invoicing capabilities compete with those of more robust accounting solutions.
- Track time and add billable hours to invoices in all plans.
- Weekday phone support in all plans.
Cons
- Highest-tier Select plan only comes with two users (additional users add $11 per month) and lower-tier plans put limits on billable clients.
- Least expensive plan lacks double-entry accounting reports, bank reconciliation and accountant access.
Our pick for
Accounting software for e-commerce marketplaces
A2X is e-commerce accounting software for eBay sellers, those in search of Shopify accounting software and any business that sells on an e-commerce platform.
A2X
Starting at
$29/month
Additional pricing tiers (per month) starting at: $79, $89.
Promotion
Free trial
Trial time is unlimited, but functionality is limited.
A2X is a software integration that seamlessly flows your e-commerce financials into your accounting software for automatic transaction reconciliation, accurate reporting and tax compliance.
Pros
- Designed specifically for e-commerce accounting.
- Highly rated integration to connect popular accounting software with your e-commerce marketplace.
- Free trial lasts for an unlimited amount of time (although you’re limited to three payouts only and won’t get access to COGS).
Cons
- Requires additional monthly subscription to link your accounting software with your e-commerce shop.
Our picks for the best e-commerce accounting software
QuickBooks Online: Best overall accounting software for e-commerce businesses
Price:
- $35 per month for the Simple Start plan.
- $65 per month for the Essentials plan.
- $99 per month for the Plus plan.
- $235 per month for the Advanced plan.
Why we like it: QuickBooks is generally regarded as the industry standard in accounting software because it offers a wide variety of features and many accountants use it. A key differentiator for e-commerce businesses is that QuickBooks Online can automatically look up sales tax in each jurisdiction, then tell users how much they owe each sales tax authority and when payments are due. QuickBooks’ large app library also allows users to import Shopify and Etsy data and sync with a large number of sales platforms, making it an efficient option that should save business owners time. Read our full QuickBooks Online review.
» MORE: Top QuickBooks alternatives
Xero: Best e-commerce accounting software for multiple users
Price:
- $20 per month for the Early plan.
- $47 per month for the Growing plan.
- $80 per month for the Established plan.
Why we like it: Every Xero plan allows unlimited users, so it could be a good option if you’re running your business with a team. Beyond that, Xero offers many features, including integrations with a large number of e-commerce platforms and inventory management programs. Xero can also calculate sales tax and generate a sales tax report, although it relies on a third-party app, Avalara, for automated sales tax functions. Read our review of Xero Accounting.
» MORE: Top alternatives to Xero
Zoho Books: Best value e-commerce accounting software
Price:
- $0 per month for the Free plan.
- $20 per month for the Standard plan.
- $50 per month for the Professional plan.
- $70 per month for the Premium plan.
- $150 per month for the Elite plan.
- $275 per month for the Ultimate plan.
Why we like it: Zoho Books (and its companion Zoho Inventory) is a good value as many of its features — including invoicing, accounting reports and the ability to manage 1099 contractors — are available for free to the smallest businesses. Zoho Books can generate a sales tax report and relies on Avalara for up-to-date sales tax rates. It can also manage inventory levels and send low stock alerts based on reorder points, but for full inventory management that integrates with online marketplaces, you’ll need Zoho Inventory. Read our complete Zoho Books review.
» MORE: Best Zoho Books alternatives
FreshBooks: Best for small service-based e-commerce businesses
Price:
- $19 per month for the Lite plan.
- $33 per month for the Plus plan.
- $60 per month for the Premium plan.
- Custom pricing for the Select plan.
Why we like it: If you’re a freelancer or solopreneur with a business that caters to clients and requires regular invoicing and collection of online payments, FreshBooks may be a great fit. It’s accounting software that’s particularly strong in invoicing, accepting online payments and tracking time and mileage. Therefore, it works well for small service-based businesses such as a boutique ad agency, tutoring business, cleaning service, pet sitting and dog walking and similar businesses for which you advertise, book, invoice and collect payment online. FreshBooks has its own payment processing offering with competitive transaction rates, and it also connects with Stripe and PayPal payment gateways to accept online payment from your clients. Read our full FreshBooks review.
» MORE: Best FreshBooks alternatives
A2X: Best accounting software for e-commerce marketplaces
Price:
- Starting at $29 per month for QuickBooks Online or Xero integration with Amazon, Shopify, Etsy, eBay or BigCommerce.
- Starting at $79 per month for QuickBooks or Xero integration with Walmart.
- $89 to $229 per month for multichannel integration plans.
Why we like it: Think of A2X as the missing link between your e-commerce platform and accounting software. It automatically converts the raw data from your online sales channel reports into properly categorized transaction types that your accounting software can recognize and reconcile. Because it ’s software that lives separately from your accounting solution and e-commerce platform, it comes with its own additional subscription cost. It’s an additional cost, however, that’s likely to pay off in reduced stress and human error when it comes to reconciling your reports, transactions and taxes.
Few direct integrations exist between popular accounting software and the major online selling channels, and those that do come with low user ratings and many negative reviews. This solution from A2X, however, receives hundreds of 5-star reviews for its ability to auto-sync sales data from platforms like eBay, Shopify, Etsy and BigCommerce with accounting software such as Xero and QuickBooks Online.
» MORE: Best free accounting software
How to choose accounting software for your e-commerce business
When considering e-commerce accounting software, you’ll first want to make sure it works well with your selling platform and inventory management software. When these items can all talk to one another, it’s easier to stay on top of your finances.
Direct integrations between these systems are best because data can flow seamlessly from one to another, but highly rated ones that function well are hard to come by. Third-party integrations that connect your e-commerce and accounting software (for an additional subscription fee) abound — with much higher ratings and more positive reviews. Just make sure to test them, ideally during your software’s free trial period.
Also, if you work with a bookkeeper — which most business owners should at least consider — that person will need to access your books, ideally in real time.
Does the accounting software integrate with your selling platform?
Whether your shop runs on Amazon, Shopify, WooCommerce, Etsy or elsewhere, your accounting software should be able to easily import data from your online shopping cart so you know how much revenue you’re generating.
Does the accounting software integrate with inventory management software?
Depending on how big your e-commerce business is, you may not package and ship every item yourself. Inventory management software can help you keep track of stock levels.
Your inventory software should communicate with all your selling channels to avoid mistakes, like selling products you don’t have in stock. It should also share data with your accounting software to help you understand how much capital is tied up in inventory and when you need to order more products.
How will you manage sales tax with your e-commerce accounting software?
When customers pay sales taxes, they pay the seller, not the government directly. The seller then has to pass those funds on to the city or state collecting them.
Because customers pay sales tax, rates are determined based on where they’re located, not where the seller is located. That’s easy for a brick-and-mortar store, since all of their in-person transactions happen in the same building. For an e-commerce business selling to customers all over the country or the world, it can get complicated.
E-commerce businesses need to keep track of how much sales tax they owe in each jurisdiction, then make tax payments.
QuickBooks Online automatically calculates sales tax based on the location of the customer, and QuickBooks users can generate sales tax reports so they know how much they owe to each jurisdiction.
Xero and Zoho Books both rely on Avalara, a third-party app, for tax calculations. Both of these programs can also generate sales tax reports.
If you choose a different software solution, make sure you know how to gather all the data your accountant needs.
Last updated on May 14, 2024
Methodology
NerdWallet independently reviews accounting software products before determining our top picks. We collect the data for our software ratings from products’ public-facing websites and from company representatives. Information is gathered on a regular basis and reviewed by our editorial team for consistency and accuracy.
NerdWallet’s accounting software ratings favor products that are easy to use, reasonably priced, have a robust feature set and can grow with your business. The best accounting software received top marks when evaluated across 10 categories and more than 30 subcategories. Learn more about how we rate small-business accounting software.
These ratings are meant to provide clarity in the decision-making process, but what’s best for your business will depend on its size, growth trajectory and which features you need most. We encourage you to research and compare multiple accounting software products before choosing one.
NerdWallet does not receive compensation for any reviews. Read our editorial guidelines.
