How Much Does QuickBooks Cost in 2024?

QuickBooks is one of the best-known names in accounting software, but its pricing and plans can be challenging to navigate. Here's a breakdown of plans, pricing and key features.
Karrin Sehmbi
Hillary Crawford
By Hillary Crawford and  Karrin Sehmbi 
Edited by Sally Lauckner

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If you’re shopping for QuickBooks as a small-business accounting solution, first decide whether you’d like online, cloud-based software or a desktop product that locally stores your information. QuickBooks pricing varies quite a bit depending on which product you choose, as well as on how many users you need.

While cost is an important consideration, it shouldn't be the only deciding factor when evaluating your accounting software options. Each version has its pros and cons, so factor in ease of use and key features before making a final decision.



QuickBooks Online

NerdWallet Rating 
Annual Fee 


QuickBooks Online pricing

Best for: Most small businesses across a variety of industries, particularly those that work with accountants on a regular basis or are in need of a solution that can grow with their business.

Plan name



Simple Start


Basic accounting tools on a single-user license.



All Simple Start features for up to three users, plus bill management and the ability to add employee time to invoices.



All Essentials features for up to five users, plus project tracking and inventory tracking.



All Plus features for up to 25 users, plus a dedicated account team, advanced business analytics, employee expense management, batch invoicing, workflow automation and more.

QuickBooks Online is one of the company’s most popular accounting software choices for small-business owners. QuickBooks Online pricing is based on a monthly subscription model, and each plan includes a specific number of users. It is compatible with PCs, Macs, tablets and phones. First-time QuickBooks Online users can typically receive a free 30-day trial or a discount for the first few months of service. Users can switch plans or cancel without having to pay termination fees. Customer support includes 24/7 live chat help as well as daytime phone assistance every day of the week, including weekends.

QuickBooks Self-Employed pricing

Best for: Self-employed freelancers, contractors and sole proprietors.

Plan name





Quarterly tax estimates, mileage tracking and tools for separating personal and business expenses.

Self-Employed Tax Bundle


All Self-Employed features, plus the ability to pay quarterly estimated taxes online through QuickBooks and transfer info to TurboTax.

Self-Employed Live Tax Bundle


All Self-Employed Tax Bundle features, plus access to CPAs.

QuickBooks Self-Employed is a “lite” version of the Online product that’s ideal for people who earn income from a variety of sources and helps to separate personal and business finances. Customer support includes 24/7 help from a virtual assistant (chat bot) as well as live phone and chat support during daytime hours, Monday through Saturday.

QuickBooks Desktop pricing

Best for: Businesses that need to forecast revenue and expenses for the future.

Plan name



Premier Plus

Starts at $799/year for one user.

Locally installed basic bookkeeping tools, including invoices, industry-specific reports, time tracking, inventory management and more.

QuickBooks Desktop pricing is based on an annual subscription model. Unlike QuickBooks Online plans, which each come with a set number of users, QuickBooks Desktop Premier Plus comes with one user license. Business owners must pay extra for each additional license. QuickBooks Desktop Premier Plus includes a full list of basic bookkeeping tools and features. Plans for up to five users are available and payroll can be added for an extra $500/year, plus $5/employee each month. Daytime live chat and phone support are available during weekdays.

Did you know...

QuickBooks has begun decreasing its desktop product offerings and encouraging businesses, where appropriate, to move to using one of its online products. For example, the QuickBooks Desktop Pro Plus plan is no longer available to new QuickBooks users.

QuickBooks Enterprise pricing

Best for: Medium- to large-size businesses with more in-depth accounting needs.

Plan name




Starts at $1,410/year for one user.

Available in industry-specific editions; includes inventory management, advanced reporting, job costing, priority customer service and more.


Starts at $1,830/year for one user.

All Silver features, plus payroll.


Starts at $2,250/year for one user.

All Gold features, plus advanced inventory, advanced pricing rules and workflow approvals.


Starts at $4,400/year for one user (only offered as a monthly subscription).

All Platinum features, plus Assisted Payroll to handle federal and state payroll taxes filings for $1/employee each pay period. Users can also add a Salesforce CRM connector for $150/month and QuickBooks Time Elite for $5/employee each month.

QuickBooks Enterprise is one of Intuit’s most robust business accounting products and offers a host of additional services, like access to more than 200 report templates and priority 24/7 customer support. Plans support up to 40 users and business owners can purchase varying levels of cloud access. The prices listed above apply to local access plans only; annual pricing rises with more users and cloud access.

Alternatives to QuickBooks

If QuickBooks pricing is out of your budget or if the complexity of its plans and pricing structures has your head spinning, here are a few alternative accounting software solutions to consider.



Sage 50

Best for

Businesses with simple accounting needs and a smaller budget for software.

Freelancers and other self-employed people.

Businesses that prefer a desktop system.

Monthly plan pricing*

  • $15 per month for the Early plan.

  • $42 per month for the Growing plan.

  • $78 per month for the Established plan.

  • $19 per month for the Lite plan.

  • $33 per month for the Plus plan.

  • $60 per month for the Premium plan.

  • Custom pricing for the Select plan.

  • $58.92 per month for the Pro Accounting plan.

  • $96.58 per month for the Premium Accounting plan.

  • $160 per month for the Quantum Accounting plan.

Why we like it

Compared with QuickBooks, Xero’s plans and pricing structure are simpler and less expensive. Like QuickBooks, Xero offers a free 30-day trial or discounted pricing for the first few months of use. You can cancel your subscription at any time.

FreshBooks tailors its plan tiers to business type, making it easier to navigate your options. Reasonable monthly pricing makes FreshBooks an affordable option for self-employed and freelance workers. Like QuickBooks, FreshBooks offers a free 30-day trial of its product or the option to receive a discounted price for the first several months.

For businesses that prefer locally installed software, Sage offers a few different plan options with pricing that’s relatively comparable to QuickBooks Desktop pricing. While Sage does not offer a free trial, the company does allow you to cancel your subscription at any time and offers a full refund within 60 days.

Customer support

Unlike QuickBooks, customer support is only offered through an online messaging system, though the company will call customers in response to support submissions if necessary.

Phone support is available during weekday business hours.

Live customer support is available for extended weekday hours, and all plans include a single customer representative dedicated to your account.

Read our full comparison of Xero vs. QuickBooks Online.

Read our full comparison of FreshBooks vs. QuickBooks Online.

Read our full comparison of Sage 50 vs. QuickBooks Online.

* (Pricing does not include promotions or discounts, which vary.)

NerdWallet's List of Best QuickBooks Alternatives

Explore our full list of recommended alternatives to QuickBooks.
Best Accounting Software for Small Businesses
ProductStarting atPromotionLearn more

QuickBooks Online

NerdWallet Rating 
Learn more

on QuickBooks' website


Additional pricing tiers (per month): $60, $90, $200.

50% off 

for first three months or free 30-day trial.

Learn more

on QuickBooks' website



NerdWallet Rating 
Learn more

on Xero's website


Additional pricing tiers (per month): $42, $78.

30-day free trial 

or monthly discount (terms vary).

Learn more

on Xero's website

Zoho Books

Zoho Books

NerdWallet Rating 
Learn more

on Zoho Books' website


Additional pricing tiers (per month): $20, $50, $70, $150, $275.

14-day free trial 

of the Premium plan.

Learn more

on Zoho Books' website