Best Investing Products of 2025

Your shortcut to the best investing products for you

Our Nerds researched more than 30 investing products, narrowing down to just one winner per category.

Find a top broker or robo-advisor — fast

Click the categories you’re interested in to see the winners.

BEST APP FOR INVESTING 2025

Fidelity

Read review

Fees

per trade for online U.S. stocks and ETFs

Account minimum

Promotion

None

no promotion available at this time

Pros

Commission-free stock, options and ETF trades.
Large selection of research providers.
Strong customer service.
Expense-ratio-free index funds.
Highly rated mobile app.
High interest rate on uninvested cash.

Cons

Relatively high broker-assisted trade fee.

WHY OUR NERDS LOVE IT

Fidelity wins again for its all-star lineup of trading tools, research providers and low fees, all offered in a highly rated mobile app that impressed our testers.

Read our methodology ❯

BEST ROBO-ADVISOR FOR PORTFOLIO OPTIONS 2025

Wealthfront

Learn more

on Wealthfront's website

Fees

0.25%

management fee

Account minimum

$500

Promotion

Get a $50 customer bonus

when you fund your first taxable investment account

Pros

Get $50 customer bonus when you fund your first taxable investment account (NerdWallet promotion).
Low ETF expense ratios.
Daily tax-loss harvesting.
DIY and automated investing options.
Low portfolio management fee.

Cons

$500 account minimum.

WHY OUR NERDS LOVE IT

It's hard to match Wealthfront here, which is why it’s a repeat winner. The robo-advisor offers ETFs from 12 asset classes, customization options, an automated bond portfolio, cryptocurrency trusts and a socially responsible portfolio. Clients can also trade individual stocks, ETFs or REITs.

Read our methodology ❯

BEST BROKER FOR BEGINNING INVESTORS 2025

Fidelity

Read review

Fees

per trade for online U.S. stocks and ETFs

Account minimum

Promotion

None

no promotion available at this time

Pros

Commission-free stock, options and ETF trades.
Large selection of research providers.
Strong customer service.
Expense-ratio-free index funds.
Highly rated mobile app.
High interest rate on uninvested cash.

Cons

Relatively high broker-assisted trade fee.

WHY OUR NERDS LOVE IT

Fidelity is a long-standing winner in this category. It brings rock-bottom fees, a high interest rate (and automatic sweep) on uninvested cash, over 3,000 no-transaction-fee mutual funds, extensive investor education and more than 200 physical branches.

Read our methodology ❯

BEST ONLINE BROKER FOR ADVANCED TRADERS 2025

Interactive Brokers IBKR Lite

Learn more

on Interactive Brokers' website

Fees

per trade

Account minimum

Promotion

None

no promotion available at this time

Pros

Commission-free stock, options and ETF trades.
Large investment selection.
Strong research and tools.
Huge selection of no-transaction-fee mutual funds.
High order execution quality.

Cons

High minimum to earn interest on uninvested cash.
Website can be difficult to navigate for beginner investors.

WHY OUR NERDS LOVE IT

Interactive Brokers wins once again for its huge investment selection, highly rated advanced trading platforms, impressive mobile apps and low margin rates.

Read our methodology ❯

BEST ONLINE BROKER FOR IRA INVESTORS 2025

Fidelity IRA

Read review

Fees

no account fees to open a Fidelity retail IRA

Account minimum

Promotion

None

no promotion available at this time

Pros

Commission-free stock, options and ETF trades.
Offers several index funds with no expense ratios.
Helpful retirement planning tools.
Strong customer support.
Free research and data.
High interest rate on uninvested cash.

Cons

Relatively high broker-assisted trade fee.

WHY OUR NERDS LOVE IT

Fidelity’s suite of retirement planning tools and library of educational resources stood out in our analysis, as did its five-star customer support. The broker's selection of expense-ratio-free index funds solidify it as a smart choice for retirement investors.

Read our methodology ❯

BEST ROBO-ADVISOR FOR IRA INVESTORS 2025

Fidelity Go®

Read review

Fees

0% - 0.35%

management fee

Account minimum

Promotion

None

no promotion available at this time

Pros

Free portfolio management on balances under $25,000.
No investment expense ratios.
Human oversight of portfolio allocations.
Integration with other Fidelity accounts.
No account minimum ($10 required to start investing).

Cons

No tax-loss harvesting.

WHY OUR NERDS LOVE IT

Fidelity Go steps into first place in this category due to its large selection of mutual funds, no-expense-ratio index funds, impressive retirement planning tools and overall low fees.

Read our methodology ❯

BEST ROBO-ADVISOR FOR LOW-COST INVESTING 2025

Fidelity Go®

Read review

Fees

0% - 0.35%

management fee

Account minimum

Promotion

None

no promotion available at this time

Pros

Free portfolio management on balances under $25,000.
No investment expense ratios.
Human oversight of portfolio allocations.
Integration with other Fidelity accounts.
No account minimum ($10 required to start investing).

Cons

No tax-loss harvesting.

WHY OUR NERDS LOVE IT

Fidelity Go is a first-time winner here, thanks to its use of no-expense-ratio index funds, free management on balances below $25,000 and no additional account fees.

Read our methodology ❯

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Frequently asked questions

NerdWallet's award winners are chosen through a rigorous evaluation process involving 44 writers and editors. NerdWallet's ratings formulas for credit cards, for example, consider the type of card being reviewed (such as cash back, travel, or balance transfer) and the card's rates, fees, rewards, and other features. For mortgages, we evaluate loan average rates and fees, loan types and products, online rate information, ease of application and other factors. For more info, see our methodologies.

Our team of nerdy experts is composed of writers and editors — based all across the country — who have a combined 546 years of journalistic experience reviewing and writing about personal finance products for consumers.

Yes. Writers and editors use comprehensive scoring formulas that assess each financial product’s key features, weighting them according to their importance to consumers.

Nope. Editorial team members are solely responsible for creating all product reviews and ratings, and these assessments reflect their opinions alone. Only products that meet the editorial team’s standards appear in our Best-Of Awards lists, meaning no company can “buy” an award.

Our Best-Of Awards are given annually to the top financial products on the market. Our other “best” articles may:

• be longer than our Best-Of Awards list
• offer additional consumer choices
• get updated as products change or are discontinued and as new products emerge

This year's Best-Of-Awards list winners were chosen in mid-October 2024.

Frequently asked questions

Yes. Writers and editors use comprehensive scoring formulas that assess each financial product’s key features, weighting them according to their importance to consumers.

NerdWallet is not an investment advisor and does not provide investment advice. The list provides information and education for potential investors. NerdWallet does not offer advisory or brokerage services, nor does it recommend or advise that investors buy or sell particular stocks or securities.