Chase Adds Apple Products as a Redemption Option for Points

In time for the season of giving, Chase has launched the Apple Ultimate Rewards Store — a way to redeem points for Apple merchandise through the Chase Ultimate Rewards® portal.

As of this week, all Freedom, Sapphire and Ink cardholders can redeem all or some of their rewards for Apple products in the portal.

For a limited time, cardholders will earn a value of one cent per point when they redeem points for Apple products. It won’t beat the added value offered by the Chase Sapphire Preferred® Card and Chase Sapphire Reserve® when you redeem points for travel through the Chase Ultimate Rewards® portal, and keep in mind that cash back already redeems for a penny a point. But it does add flexibility to your redemption options.

The Apple Ultimate Rewards Store will feature products such as the Apple TV 4K, Apple Watch Series 4, iPad mini 4 and the iPhone XS.

Cardholders will also continue to have the option to redeem points for gift cards, cash back, statement credit, travel and more, depending on the credit card.

“We know our customers crave flexibility and choice with their rewards, so we are thrilled to provide another option to instantly redeem points for the things our cardmembers love, including Apple’s newest products,” Lisa Walker, managing director of Ultimate Rewards and Loyalty Solutions, said in a news release. “Ahead of the holiday shopping season, we are making it easier for our customers to get the most value out of their rewards.”