Born in 2015, Prime Day is the brainchild of Amazon. It’s a limited-time sale with an exclusive guest list — Amazon Prime members. Typically held in July, the event is getting off to a later start than usual this year.
After five iterations of the bargain blowout, Amazon announced the sixth annual Prime Day is coming October 13 (and 14). Here’s what you need to know.
What is Prime Day?
In the retail world, Prime Day stands alongside Black Friday and Cyber Monday as a go-to shopping event for just about any product category. Past installments of Prime Day have included price cuts on everything from Echo speakers to toilet bowl lights.
This year, Amazon promises the discount day will feature more than one million deals globally for Prime members.
When is Prime Day 2020?
So when should you get your virtual shopping cart ready?
Prime Day 2020 begins at midnight Pacific time on Tuesday, October 13 and runs for 48 hours — the same time span as last year’s event. In 2018, Prime Day ran for a total of 36 hours’ worth of shopping time.
What do you need to do?
If you want to shop the sale, you’ll need to be a Prime member. Amazon Prime costs $119 per year or $12.99 per month. New Prime members get a 30-day free trial before paying.
And keep your options open. It likely won’t just be Amazon hosting bargains. We expect copycat sales from other retailers on and around October 13 as part of an early holiday deals push.
Visit amazon.com/primeday for more information about Prime Day.