When Is Amazon Prime Day 2025?
The date of Amazon Prime Day 2025 hasn't been released yet.

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When is the next Amazon Prime Day?
Amazon hasn't announced the date of Amazon Prime Day 2025 yet. If past years are any indication, we expect the sale will happen in July.
While you wait for Prime Day, Amazon has another sale happening soon. Amazon's Big Spring Sale is slated for March 25-31. It will include deals on both winter and spring products.
When was the last Amazon Prime Day?
Amazon’s October Prime Day, called Prime Big Deal Days, happened Oct. 8-9, 2024. It started promptly at 12:01 a.m. PT (3:01 a.m. ET) and ran for 48 hours.
The summer version of Amazon Prime Day was July 16-17, 2024. NerdWallet tracked prices at Amazon and across several other major retailers during the sale days, and found deals to be a mixed bag.
What is Prime Day?
Born in 2015, Prime Day is the made-up sale holiday brainchild of Amazon. It’s a limited-time summer sale with an exclusive guest list — Amazon Prime members.
In the retail world, Prime Day stands alongside Black Friday and Cyber Monday as a go-to shopping event for good buys in many product categories. Past installments of Prime Day have included price cuts on everything from Echo devices to toilet bowl lights.
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What is Prime Big Deal Days?
In 2022, Amazon started doing another event in the fall. Now called Prime Big Deal Days, it’s a two-day sale geared toward early holiday shopping. Expect discounts on electronics, clothing, kitchen gadgets, toys and even halloween costumes this year.
What do you need to do?
If you want to shop the sales, you’ll need to be a Prime member. Amazon Prime costs $139 per year or $14.99 per month. New Prime members get a 30-day free trial before paying.
With a Prime for Young Adults (formerly Prime Student) membership, eligible college students and people ages 18 to 24 pay $69 per year or $7.49 per month after a 6-month trial. Some recipients of government assistance may also be eligible for a discounted rate.
And keep your options open. Amazon’s events tend to spur copycat sales from other retailers such as Target, Walmart, Best Buy and others.
