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The Best Things to Buy on Amazon, and Some to Avoid
The best things to buy on Amazon include items you use often enough to reorder automatically and also batteries and buyer-vetted bestsellers.
Tommy Tindall is a personal finance writer who joined NerdWallet in 2021, covering savvy spending and simple ways to plan for a prosperous financial future. Before NerdWallet, he worked on the marketing and communications team at Fannie Mae. Today, Tommy strives to clear up complex money matters for all. He’s also a consumer technology product enthusiast and always out for the best deal.
Pamela de la Fuente leads NerdWallet's consumer credit and debt team. Her team covers credit scores, credit reports, identity protection and ways to avoid, manage and eliminate debt. Previously, she led taxes and retirement coverage at NerdWallet. She has been a writer and editor for more than 20 years at companies including The Kansas City Star, Sprint and Hallmark Cards. Email: [email protected]
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What to get from the retailer that sells everything?
Lead with needs over wants to save money where it counts.
Put personal care items on autopilot
Packs of TP, paper towels and wipes can be unwieldy. Order them!
Items like paper products are competitively priced on Amazon, especially when using “Subscribe & Save,” said Kallie Branciforte, Connecticut blogger and YouTuber, in an email to NerdWallet.
“I am always surprised by how many people don’t take advantage of Subscribe & Save,” she said. “It’s the easiest way to save on the stuff you use all the time.”
Branciforte, who reaches millions of viewers with her “That Practical Mom” YouTube channel, lets Amazon replenish vitamins, diaper cream, her kids’ body wash and more to make life easier, and often cheaper.
Try subscribing to essentials, like the nasal strips you use nightly, or the electric toothbrush heads that wear out after a few months. Buying these kinds of items on Amazon is more about selection and convenience than price.
As an incentive, Amazon offers up to 15% off when you receive five or more products in one auto-delivery to the same address.
“It’s such a simple way to save on things you’re already buying, completely on autopilot,” says Branciforte.
Order pet food and litter to save money (and your back)
Automating pet food orders makes sense for Prime members too.
Nobody likes scanning 20 tiny cans of Fancy Feast at the grocery store self-checkout lane. Save the hassle and try to beat the per-can price by ordering the 24-pack on Amazon.
You can save your back by getting big bags of dog food or a 38-pound box of cat litter delivered too.
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Turn to other retailers for comfortable clothes that fit
Clothing can be hard to get right on Amazon, says Trae Bodge, the shopping expert at truetrae.com.
Bodge bought a dress on Amazon a while back and loved the look, but says it turned out to be super scratchy inside. She prefers a store like Target for affordable pieces she can feel first.
When it comes to jeans and sneakers, you might do better by buying from the source. Joining the Levi’s rewards program, for example, gets you free shipping and returns on Levi.com.
“What you’ll find is that the style selection is broader, the size selection is broader,” says Bodge.
Nike is another brand with a slick online experience. Members get free shipping on orders of $50 or more, and shoes and apparel on Nike.com regularly go on sale.
Look at batteries, cables and phone cases
The Amazon Basics brand of batteries is an exceptional deal. At around $12 for an eight-pack of 9-volt batteries, you can add it and a pack of AA and AAAs to your cart next time you check out. Compare that with the eight-pack of Duracell 9-volt batteries we spotted at the Home Depot for $29.05.
Make Amazon your first stop after you buy a new or used iPhone or Android. Apple’s $49-silicone case is overpriced when you compare it with cases on Amazon that look, feel and protect the same for under $15.
Amazon is also a good place for power adapters, cables and wireless charging pads at prices that are cheaper than at Apple. According to Reddit, Anker is an affordable and reliable brand for cell phone accessories on Amazon.
Browse bestsellers for proven products
A helpful hack Branciforte shares in one of her YouTube videos is to use Amazon’s “Best Sellers” lists to narrow down searches.
It’s a little out of the way, but you get there by navigating to the top left of the desktop site and clicking the three bars to open the menu. Select “Best Sellers,” and from there, you can dive down by department to find popular buys in specific product categories.
Let’s say, for example, you’re looking for a shower head with better water pressure than the one you have. Rather than buying something pricey from Home Depot or Lowe’s, you can look up best sellers in the bath section on Amazon.
Have dry goods, like coffee, delivered
If you’re like us, you probably don’t want to run out of coffee, ever. Free overnight delivery on your go-to roast, like a 28-ounce bag of Starbuck’s Pike Place, could be reason enough to keep a Prime membership. At the time of writing, it was $20.97 for a bag of ground on Amazon. That’s a pretty good price compared with the 12-ounce bag of the same brand and roast at Target that was selling for $11.99.
Coffee is a good product to put on repeat. Other shelf-stable, packaged goods you can order for cost and convenience include jerky, nuts, ramen, rice and even Kraft Mac & Cheese.
Skip large furniture pieces that can be painful to return
Bodge avoids buying larger items on Amazon that you have to assemble. The hassle of making a return could compel you to keep something you don’t want. And even if you do like it, all the cardboard and styrofoam that comes with a new coffee table can be a royal pain in the trash.
It can save you time and strife to pick something out and buy it in person. You can also save by buying used. Thrift stores, antique shops and Facebook Marketplace are great places to look for quality pieces.
Read reviews and check price history before buying
It’s important to read the reviews and it’s better when there are plenty of them, said Branciforte. She tends to be leery of items with few ratings unless the category is very niche.
“I’d rather buy something with 4.3 stars and 1,000+ reviews than 4.8 stars and 15 reviews because I know the first has been on the site longer, making it more trustworthy and valid,” she said.
Given that other retailers are working hard to outprice Amazon, Bodge says it pays to check the price history and look around before buying.
Shopping browser extensions, such as PayPal Honey and the Camelizer, make light work of making sure you aren’t overpaying. And it’s easy to do a quick Google search for any product you’re after.
Best things to buy on Amazon Prime Day
Prime Day is almost always in July, and again in October (called Prime Big Deal Days then). These categories are known for excellent deals during these sales.
Amazon products: Amazon’s brands, including Amazon Basics for household goods and Amazon Essentials for fashion appeal, typically get discounts on Prime Day. Amazon devices may also be at their lowest price.
Electronics: TVs, headphones and outdoor cameras are just a few of the electronics always poised for a Prime Day price drop.
Home goods: Whether you’re shopping for a new set of sheets or a vacuum, products for the home often carry cheaper prices on Prime Day.
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So much news. So little time. NerdWallet's new weekly newsletter makes sense of the headlines that affect your wallet.
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