Tips for Selling Your Home in Any Market

These tips for selling your home can help you reach potential buyers and get good offers whether the market favors selling or not.
Taylor GetlerJun 25, 2021

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Selling a house can be a time-consuming and costly process, no matter where you live or when you list it. But you can make the experience less painful and even get higher offers by paying attention to the current conditions of the market and adjusting your approach accordingly.

These tips for selling your home can help you prepare for any kind of real estate market, so that you connect with enthusiastic buyers at the right time and sell with confidence.

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In the world of real estate, the market is usually one of two things: a seller’s market or a buyer’s market.

In a seller’s market, there are more potential buyers than there are homes for sale, meaning that competition can be fierce among bidders. These conditions favor sellers, who are likely to see more interest in their home, enjoy higher offers and go under contract more quickly.

In a buyer’s market, on the other hand, there are more homes for sale than there are potential buyers, and homeowners may have to do more work to attract offers.

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These tips for selling your home can help you make the most of a .

When the market favors sellers, it’s tempting to inflate your home’s listing price because it seems like the demand is there. However, you’re probably better off working with your real estate agent to set a fair price based on recent sales data of similar nearby homes.

A strategic price tag will draw more interested buyers, who may naturally drive up the price by bidding against each other. Buyers who are searching online for a home within a certain budget might not even see your home if the listing price is too high, potentially driving down competition.

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Depending on your background or profession, you may qualify for discounts or credits through networks that support certain home sellers. For example, if you are a first responder, service member, teacher or health care professional, you may qualify to work with a real estate agent within the network and save on the agent’s gross commission fee.

There are also programs affiliated with mortgage lenders that offer sellers financial incentives and rewards, and it could be worthwhile to research options that may be available to sellers in your field of work. Professional organizations and credit unions that serve customers in your industry are good places to look for more information.

If potential buyers start a over your house, it’s easy to get blinded by the dollar signs and choose the highest offer. However, neglecting to consider other factors can leave you open to complications.

These are the kinds of questions you’ll have to consider to gauge whether a bidder’s high offer is really the best one on the table.

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As soon as your home is under contract, it’s likely that you’ll find yourself on the other side of the transaction as a buyer. You’ll want to have a sense of the competitiveness of the market that you’re moving into and know your next move if your house sells quickly.

For example, some sellers may move in with friends and family while they take the time to look for their next home. If that won’t work for you, you may consider something called a rent-back agreement, which involves the new homeowner allowing you to remain in the house temporarily until you can find a new home.

You’ll also want to make sure that you have a realistic estimate for moving expenses, which you should budget for along with your closing costs and other fees.

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When an interested buyer is hard to find, these tips for selling your home can help you stand out from the competition and get a good offer.

Buyers may struggle to see themselves in your home simply because of the way that it’s styled. You can help buyers overcome this by hiring a professional home stager, working with your real estate agent to stage the home or taking it on independently as a DIY project.

By cleaning, removing clutter and personal artifacts, and painting rooms in warm neutrals, you can show buyers that you’ve taken great care of your home and help them visualize what it would be like to live there.

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The yard and exterior of your home are the first things that potential buyers will see in person, and enhancing its will grab their attention. Cleaning and tidying your yard, repainting if necessary and upgrading outdoor fixtures can all make your home more attractive to buyers.

When the market favors buyers, they may feel emboldened to ask for home improvements or make an offer under the asking price. Knowing this, it’s a good idea to go into a sales discussion with a sense of the kinds of concessions you’re willing to make.

If you know what concessions you are (and aren’t) willing to make, you’ll be in a better position to negotiate with buyers.

An important part of the selling process is choosing the right . When reviewing potential candidates, you’ll want to make sure that their expected commission is within industry standards, typically about 6%.

If you’d prefer not to pay that commission, you can weigh the pros and cons of selling the home yourself, also known as "" or FSBO. This can be a complicated process that requires significantly more work on the part of a seller, which is why few homeowners actually go this route. However, those who accept this challenge do it because they prioritize bypassing the listing agent’s commission and having more control over the sale.

Another option to explore is . These tech-based real estate companies, such as Opendoor, Zillow Offers and Offerpad, can make quick cash offers on homes, sometimes within a single day. Sellers pay a fee for the convenience of working with an iBuyer, but this can be a direct way to sell your home fast in an otherwise sluggish market.

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