The Guide to Alaska 100K, Its Top Elite Status Tier

On August 20, 2025, Alaska Airlines announced it rebranded its loyalty program as Atmos Rewards. Members will now earn points, not miles. This page is no longer current.

Alaska Airlines has four elite status tiers, but the Seattle-based airline’s top elite status, MVP Gold 100K, delivers a premium travel experience that rivals other airlines.

In 2026, though, this elite status level will be harder to earn and it'll get a new moniker: Atmos Titanium. Instead of 100,000 elite-qualifying miles, it will require 135,000 elite-qualifying points to reach the highest level of status in Alaska and Hawaiian's new joint loyalty program, Atmos Rewards.

Alaska MVP Gold 100K (soon to be known as Atmos Titanium) elite status comes packed with perks, including first class upgrades — even on long-haul international flights. Here's our full guide to Alaska's top-tier elite status:

Here's an overview of the numerous benefits of Alaska MVP Gold 100K elite status in 2025:

Accelerated mileage earning rates

• 150% mileage bonus: Earn 2.5x the base mileage earnings when flying Alaska or its partners.

Upgrades and seat perks

• First-class upgrades on Alaska Airlines: Get upgraded to first class at booking any time you book Y, B, H, K or M fares. Clear upgrades as far out as 120 hours on all other fares — except for "saver" basic economy fares.

• Extra-legroom seats on Alaska: Get an instant upgrade to Premium Class extra-legroom seats at booking — except on "saver" basic economy fares.

• Companion upgrades: Get upgrades to first class or extra-legroom seats for up to one companion flying with you.

• Choice benefit: Choose between a variety of perks, including upgrade certificates and extra bonus miles.

• First-class upgrades on American Airlines: Get complimentary upgrades on domestic and short-haul international flights, prioritized after American Airlines Executive Platinum and Platinum Pro elites.

• Extra-legroom seats on American: Select American Airlines Main Cabin Extra extra-legroom seats for free starting at booking.

Airport perks

• Priority check-in and boarding: When flying Alaska or its Oneworld partners.

• Free checked bags: Check up to three bags for free on Alaska flights and get extra baggage allowance on Oneworld airlines.

• Alaska Lounge+ membership: Lounge access for yourself and up to two traveling guests or immediate family when traveling together. Perk can be selected as MVP Gold 100K Choice Benefit. .

• Express security lines: Available at select airports.

• Standby and waitlist On full flights.

Onboard perks

• Complimentary premium beverage in main cabin: Get a free premium beverage on most flights over 350 miles.

• Complimentary snack or meal in main cabin: Likewise, you can get a free snack or meal on flights over 790 miles. Note that fresh meals are only available by pre-order.

Other Alaska MVP Gold 100K perks

• Alaska Lounge+ membership: As a MVP Gold 100K member, you can select an Alaska Lounge+ membership as one of your Choice rewards. 

• Complimentary same-day flight changes.

• Priority customer service call routing.

• Elite leave for new parents: A new addition to the family can put a halt to travel plans. If that’s the case, you won’t need to worry about losing your hard-earned status. Elite leave lets you keep the elite status benefits you've already earned for another year.

Alaska MVP Gold 100K Choice Benefit

Alaska MVP Gold 100K elites can choose one of six exclusive options for their Choice Benefit:

1. 50,000 bonus miles: NerdWallet values 50,000 Alaska Airlines miles at about $600.

2. 75,000 miles off a Mileage Plan Unlocked experience: A variety of unique packages and experiences.

3. Complimentary Alaska Lounge+ membership: Typically costs $795.

4. Four upgrade certificates: Can be gifted or used for immediate upgrades to first class from a lower fare class. 

5. Gifting MVP Gold status.

6. Complimentary Wi-Fi: Wi-Fi typically costs $8 per flight.

» Learn more: How much are my Alaska Airlines miles worth?

Unlike airlines that have pivoted to point-based systems, Alaska Mileage Plan still rewards travelers who are actually frequent flyers. To earn Alaska MVP Gold 100K elite status in 2025, Mileage Plan members must fly 100,000 elite-qualifying miles in a calendar year.

Most flights operated by Alaska Airlines’ partners earn (at least) 100% of flight miles as elite qualifying miles. However, earning rates do vary. For example, certain Economy fares on Alaska Airlines and their partners only earn elite qualifying miles at 30% of the miles flown.

» Learn more: What is Alaska elite status worth?

Get perks on a dozen other airlines through Oneworld

Alaska Airlines is part of the Oneworld alliance. That means Alaska elite members get elite perks on airlines ranging from American Airlines to SriLankan Airlines. Alaska MVP Gold 100K elite members receive Oneworld Emerald status — granting access to first-class lounges, first-class check-in, fast-track security and preferred seats.

Alaska credit card shortcut to Alaska elite status

People with the Atmos™ Rewards Ascent Visa Signature® credit card earn up to 30,000 EQMs each year at a rate of 1 EQM for every $3 spent.

» Learn more: The best airline credit cards right now

You can't status match to Alaska MVP Gold 100K

Travelers can take advantage of a once-per-lifetime Alaska status match. However, status matches to Alaska MVP Gold 100K aren't possible. Alaska MVP Gold 75K is the highest tier available for an Alaska status match.

No Alaska MVP Gold 100K lifetime status

Alaska Mileage Plan members earn lifetime Alaska MVP Gold 75K after earning two million eligible flight miles in the program. However, that's it. Alaska doesn't currently offer lifetime Alaska MVP Gold 100K.

» Learn more: How million miler programs work

Alaska Airlines MVP Gold 100K top-tier elite status comes with a slew of valuable benefits — both on Alaska Airlines and its partners. And Alaska MVP Gold 100K is arguably the most valuable top-tier elite status for frequent flyers, especially for travelers who can't meet expensive spending requirements on other airlines.

(Top photo courtesy of Alaska Airlines)