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Citi stopped accepting applications for the Citi Custom Cash® Card in mid-2026. Cardholders were able to continue using the card, but Citi is no longer publishing updated information about the card's rates, fees, rewards and benefits, so information on this page may be out of date.
The Citi Custom Cash® Card stands out for its simplicity in a competitive 5% cash-back field.
The $0-annual-fee card offers automatically adjusted 5% back in popular everyday categories, which makes it ideal for those who want elevated rewards with no fuss.
Here are the benefits of the Citi Custom Cash® Card.
High cash back in popular categories
The Citi Custom Cash® Card offers 5% cash back in your top eligible spending category, on up to $500 each billing cycle, and 1% back after that. What makes the card especially valuable is the fact that holders can earn high rewards in the following broad categories:
Grocery stores.
Restaurants.
Gas stations.
Streaming services.
Drugstores.
Home improvement stores.
Fitness clubs.
Select travel.
Select transit.
Live entertainment.
Simplicity of rewards
A key feature of this card is that rewards are automatically adjusted based on your monthly purchases. This means that if your spending leans more heavily toward one eligible bonus category than it did the previous cycle, your rewards will automatically adjust.
Many other cards in the 5%-back market feature categories that are chosen by the issuers and announced only at the start of each quarter. This can make it difficult to plan your spending. Also, some cards require you to activate your bonus categories each quarter, which is an extra hurdle.
Read about the benefits of other popular credit cards
0% intro APR offer
The Citi Custom Cash® Card features a 0% intro APR on purchases and balance transfers for 15 months, and then the ongoing APR of 18.24%-28.24% Variable APR. This lengthy interest-free window is ideal for consumers who are looking to transfer over existing debt from another card, or pay off a large purchase without being charged the card’s APR.
» MORE: Best 0% APR credit cards
Transfer partners
Cardholders can redeem rewards for cash back as statement credit, check or direct deposit (at the rate of a penny per point), among other redemption options. Points earned from the Citi Custom Cash® Card can also be combined and transferred to other cards that earn Citi ThankYou points.
Plus, cardholders can transfer points to all of Citi’s travel partners, with the notable exception of American Airlines. Note that transfer ratios vary and may not be as ideal as what you would get with a more expensive Citi credit card.
Full list of Citi transfer partners
Transfer ratios will vary depending on which card you have.
Airlines
American Airlines (1:1 or 1:0.7 ratio).
Air France/KLM (1:1 or 1:0.7 ratio).
Asia Miles (1:1 or 1:0.7 ratio).
Avianca (1:1 or 1:0.7 ratio).
Emirates (1:0.8 or 1:0.56 ratio).
Etihad (1:1 or 1:0.7 ratio).
Eva Air (1:1 or 1:0.7 ratio).
Japan Airlines (1:1 or 1:0.7 ratio).
JetBlue (1:1 or 1:0.7 ratio).
Qantas (1:1 or 1:0.7 ratio).
Qatar Airways (1:1 or 1:0.7 ratio).
Singapore Airlines (1:1 or 1:0.7 ratio).
Thai Airways (1:1 or 1:0.7 ratio).
Turkish Airlines (1:1 or 1:0.7 ratio).
Virgin Atlantic (1:1 or 1:0.7 ratio).
Hotels
Accor Live Limitless (2:1 or 2:0.7 ratio).
Choice Hotels (1:1.5 or 1:1.05 ratio).
The Leading Hotels of the World (5:1 or 5:0.7 ratio).
Preferred Hotels & Resorts (1:2 or 1:1.4 ratio).
Wyndham (1:1 or 1:0.7 ratio).
Events
Virgin Red (1:1 or 1:0.7 ratio).
Sign-up bonus
New account openers will get the following welcome offer: Earn $200 in cash back after you spend $1,500 on purchases in the first 6 months of account opening. This bonus offer will be fulfilled as 20,000 ThankYou® Points, which can be redeemed for $200 cash back. This can get holders a good amount of cash for meeting the card’s spending requirement.
