NerdWallet Editorial Guidelines

At NerdWallet, our No. 1 priority is you. That’s why we share things like how we make money and our editorial principles and practices. We want you to be sure where we stand. And we do it all so you can enjoy our tools, advice and recommendations with clarity and confidence.

Our Mission

To provide clarity for all of life’s financial decisions.

Our Vision

A world where everyone makes financial decisions with confidence.

The editorial team at NerdWallet is committed to giving you accurate information and ideas for clear next steps in a way that helps and inspires all readers. Our editorial principles and practices guide everything we do. They guide how we find the most reputable sources. How we write about what we find through our research and original reporting. And how we write, edit and update our stories. We follow a strict fact-checking process, and we correct errors fully and quickly. 

Editorial independence is one of our core values. This means our editorial advice, recommendations and product reviews are not influenced by business relationships. We are transparent about how we make money and how we rate products.

Our editorial team reflects our diverse audiences and their different financial situations. We want to learn about your varying experiences and views. It helps us connect with you, learn what you need and answer your questions. We want to earn and protect your trust.

Key principles

All readers are entitled to balanced, complete and accurate information.

Our content promotes economic equity and strives to help all readers achieve financial health.

Our sources are diverse and verifiably reputable. We seek experts who represent financially underserved consumers. We rarely use unnamed sources, and we explain why if we do.

Our reviews of financial products are always objective. Our editorial content compares financial options and builds awareness of healthy alternatives so readers feel empowered to make informed decisions.

Editorial independence

Our editorial team of approximately 100 editors, writers and content strategists is exclusively responsible for creating all editorial content. This includes articles, reviews, guides, and videos and podcasts. 

The views we share in our product reviews are solely editorial. They’re based on thorough research and original reporting, evaluation and comparison with similar products. Product reviews are objective, factual and based on the actual features of the products. We also may share our own experiences interacting with and using those financial products.

NerdWallet’s business partners and advertisers do not influence our product reviews or other editorial decisions.

Editorial team members never receive compensation from NerdWallet's business partners or advertisers.

Our editorial team's performance evaluations and pay are not affected by favorable or unfavorable product reviews. And product reviews are not influenced by business partners or advertisers.

Fact-checking and corrections

All our editorial content is fact-checked to make sure it’s accurate, timely and relevant.

All content flows through a careful fact-checking process among writers, editors and content strategists.

Our writers rely on first-hand sources and experts. We conduct interviews. We consult government and industry websites, data and documents. We do it all to make sure our content is as clear and complete as possible.

When we make a factual error in an article, we add a note explaining what was corrected. Readers may email us at [email protected] to report mistakes or to log complaints.