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Comparing the 20 Largest Life Insurance Companies

Northwestern Mutual, New York Life and Prudential are the biggest players in life insurance. Here's how those companies and others compare.
Nov. 26, 2018
Insurance, Life Insurance
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The biggest life insurance companies have solid financial-strength ratings and long histories, some spanning more than 100 years. This can inspire confidence that they’ll remain in business as long as your policy is in effect — which could be 30 years or more.

» COMPARE: Term life insurance quotes

Here are the 20 largest life insurance companies and the types of life insurance they sell. The companies are listed in order of market share for individual life insurance, according to data from S&P Global Market Intelligence. Market share is based on the total amount of premiums policyholders paid in 2017.

» Learn more: Read about the differences between whole life and term life insurance.

Largest life insurance companies in the U.S.

Company, market share, A.M. Best financial strength ratingLife insurance options
1. Northwestern Mutual

9.95% market share

A++ (superior) rating

  • Term Life
  • Universal life
  • Whole life

  • 2. New York Life Insurance Co.

    6.81% market share

    A++ (superior) rating

  • Term life
  • Whole life

  • 3. Prudential

    5.3% market share

    A+ (superior) rating


  • Term life
  • Indexed universal life
  • Universal life
  • Variable universal life
  • 4. Lincoln Financial Group

    5.17% market share

    A+ (superior) rating

  • Term life
  • Indexed universal life
  • Universal life
  • Variable universal life
  • 5. MassMutual

    4.99% market share

    A++ (superior) rating



  • Term life
  • Universal life
  • Variable universal life
  • Whole life

  • 6. John Hancock

    3.36% market share

    A+ (superior) rating


  • Term life
  • Indexed universal life
  • Universal life
  • Variable universal life
  • Whole life for seniors with guaranteed acceptance
  • 7. State Farm

    3.31% market share

    A++ (superior) rating

  • Term life
  • Universal life
  • Whole life

  • 8. MetLife

    3.31% market share

    A++ (superior) rating

  • Life insurance offered through workplace plans only.
  • 9. Transamerica
    (Aegon USA Group)

    3.12% market share

    A+ (superior) rating

    Get a quote
  • Term life
  • Indexed universal life
  • Universal life
  • Whole life, including final expense policies for seniors

  • 10. Guardian Life Insurance Co. of America

    3% market share

    A++ (superior) rating

  • Term life
  • Universal life
  • Variable universal life
  • Whole life

  • 11. Aflac

    2.65% market share

    A+ (superior) rating

  • Life insurance for children direct to consumers and through employers
  • Life insurance for adults only through workplace plans

  • 12. Pacific Life Insurance Co.

    2.39% market share

    A+ (superior) rating

  • Term life
  • Indexed universal life
  • Universal life
  • Variable universal life
  • Whole life
  • 13. American International Group (AIG)

    2.35% market share

    A (excellent) rating



  • Term life
  • Universal life
  • Variable universal life
  • Whole life, including guaranteed-acceptance policies for seniors
  • 14. AXA

    2.24% market share

    A (excellent) rating


  • Term life
  • Universal life
  • Variable universal life
  • Whole life
  • 15. Brighthouse Financial

    1.9% market share

    A (excellent) rating

  • Term life
  • Universal life

  • 16. Sammons (Midland National Life Insurance Co. and North American Co. for Life and Health Insurance

    1.88% market share

    A+ (superior) rating



    Midland National:
  • Term life
  • Indexed universal life
  • Universal life
  • Variable universal life
  • Whole life

  • North American:
  • Term life
  • Indexed universal life
  • Universal life

  • 17. Protective Life

    1.74% market share

    A+ (superior) rating


  • Term life
  • Indexed universal life
  • Universal life
  • Variable universal life
  • Whole life
  • 18. Primerica

    1.62% market share

    A+ (superior) rating


  • Term life

  • 19. Voya Financial

    1.55% market share

    A (excellent) rating


  • Indexed universal life
  • Universal life
  • Variable universal life
  • 20. Nationwide

    1.41% market share

    A+ (superior) rating


  • Term life
  • Indexed universal life
  • Universal life
  • Variable universal life
  • Whole life

  • Source: S&P Global Market Intelligence; market share based on 2017 direct ordinary individual life insurance premiums

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