HB Wealth Review 2026: Pros, Cons and How It Compares

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Where HB Wealth shines

Full-service financial planning: HB Wealth advisors advertises a comprehensive and holistic approach, integrating tax-conscious investment management with financial planning that covers everything from cash flow and retirement income to insurance, education planning and charitable giving to wealth transfer and estate planning. The firm says its advisors collaborate with other members of the client's financial services team, including estate attorneys and CPAs.

Advisors with expertise in advanced planning topics: HB Wealth clients get a dedicated advisory team that includes a certified financial planner (CFP) and/or a certified financial analyst (CFA) — designations indicating advisors have gone through extensive training and testing in financial planning and investment management. Many of HB Wealth’s advisors have additional expertise in advanced planning areas that make them well-suited to serve high-net-worth individuals and families, including law, estate planning, charitable giving, divorce strategy and ultra-high-net-worth family dynamics.

Where HB Wealth falls short

Who should choose HB Wealth?

People wanting attentive, do-it-for-me services: HB Wealth says it offers the kind of proactive attention that you’d expect from a traditional wealth management firm. We like this because firms with advisors who have expertise in a wide range of financial planning areas may do a better job of anticipating your needs and be available to you whenever you need them.

People who want to meet an advisor in-person: HB Wealth has offices in six states in the Southeast, making it possible for people in that area of the country to build a relationship with an advisor in person. The firm works with clients in 48 states, so living near one of its offices in the Southeast is not a requirement.

HB Wealth at a glance

Reviewed in: March 2026

Period considered: Feb. - March 2026

What to know about HB Wealth's account fees

HB Wealth charges a percentage of assets under management (AUM) for financial planning and investment management services. It uses a tiered fee schedule that applies lower fees to assets above certain thresholds. HB Wealth’s standard fees for financial planning and investment management services are:

• 1.25% on the first $1 million in AUM.

• 1% on the next $4 million.

• 0.75% on the next $5 million.

• 0.625% on the next $20 million.

• 0.50% on assets over $30 million.

For example, a client with $5 million in AUM would pay $12,500 annually for the first $1 million and $40,000 annually on the next $4 million. In all, you’d pay $52,500 per year, which is an effective AUM rate of 1.05%.

Clients pay a minimum annual fee of $12,500, which is equivalent to paying 1.25% of $1 million in AUM.

If you’re looking for investment management services only, or if you’re a family office client, your fees would differ from what’s listed above. Family office clients may pay a flat fee or a combination of a flat fee and a lower AUM fee, depending on the level of services they need.

HB Wealth's advisor access

HB Wealth says it offers “concierge-level care” to its clients. Practically, that means you won’t bump up against limits on access or time with your advisor in a given year. You can contact them or meet with them in the way that’s convenient to you. They’ll provide regular, scheduled check-ins if you prefer that approach. Or you can meet on an as-needed basis.

Advisors work in three- to four-person teams, which includes dedicated advisors and support staff. You’ll work with a certified financial planner (CFP) and/or a chartered financial analyst (CFA). And your team may have expertise in advanced planning areas, including law, estate planning, charitable giving, divorce strategy and ultra-high-net-worth family dynamics.

HB Wealth’s financial planning services

HB Wealth offers comprehensive and holistic wealth management by integrating financial planning with investment management and charging one fee. Services generally include retirement planning, multigenerational planning, tax planning, estate planning, insurance planning, administrative services, charitable planning, education planning and investment management.

HB Wealth’s estate planning services have some limits because the firm doesn’t create legal documents, such as a will or power of attorney. Here are examples of what the firm may do, which is covered in the annual AUM fee:

• Uncover your goals with a questionnaire.

• Educate you on estate planning terms and concepts.

• Create an estate plan document summary.

• Review how assets will be passed down when you die.

• Advise you on what you may need or should consider putting in place.

• Work with your estate attorney (or help you find one) to implement the plan. That means you’d be paying an estate attorney separately.

Similarly, HB Wealth provides tax planning but not tax filing. Here are examples of what an advisor could do as part of the AUM fee.

• Manage tax documents related to your managed assets.

• Manage required minimum distributions (RMDs).

• Create an income tax return summary.

• Review tax-efficient gifting strategies, providing information on donor advised funds and qualified charitable distributions (QCDs). 

• Conduct strategic tax planning related to income and deductions (tax brackets), capital gains (loss harvesting, etc.), RMD and Roth conversion analysis and tax-efficient investment planning.

Other key HB Wealth features

Portfolio construction

HB Wealth builds clients’ portfolios based on their goals, comfort with risk, liquidity needs and time horizon. Advisors typically:

• Diversify client portfolios across traditional and alternative asset classes and managers, targeting attractive risk-adjusted long-term returns based on modern portfolio theory.

• Evaluate investments and changes net of the costs and tax impacts, favoring low-cost approaches when they believe active management is not likely to provide attractive net performance. 

• Make tactical shifts due to market opportunities and not attempt large market-timing shifts among asset classes.

Accounts supported

HB Wealth can directly manage any account held at one of its custodians, which are Fidelity, Charles Schwab and BNY Pershing. That includes the option to have your advisor directly manage your 401(k) or similar workplace retirement plan. HB Wealth also will advise clients on how to invest the money in retirement accounts they don’t manage directly.

Tax strategy

HB Wealth manages investments in a tax-conscious way and uses common strategies such as asset location, tax-loss harvesting and direct indexing to minimize taxes where appropriate.

Good to know about HB Wealth

HB Wealth is a wealth management firm that was founded in 1989. It has more than $25 billion in assets under management. Most of its clients are high net worth individuals, which is a term used by the U.S. Securities & Exchange Commission to identify clients with more than $1.1 million in AUM. These factors can be useful indicators of the firm’s experience and stability, as well as who it may be designed to serve best.

Is HB Wealth right for you?

HB Wealth could be a good fit for you if you need comprehensive financial planning and investment management, as well as expert help with advanced planning concerns that tend to be associated with high-net-worth individuals and families. To work with an HB Wealth advisor, you need at least $1 million in AUM. However, due to the firm’s minimum fee, it would take a portfolio of closer to $5 million to achieve an effective AUM rate of 1.05%, which is the industry average.