About one in seven people in North Carolina ages 19 to 64 buy their own health insurance on the marketplace or directly from an insurance company. NerdWallet crunched the numbers on 164 health insurance plans to find the best and most affordable in North Carolina.
We built our own data-driven marketplace health insurance rating system based on costs, claims denial rates, medical management programs, dental care, complaints, government quality data and more. We scored plans covering more than 95% of all marketplace health insurance enrollees in North Carolina.
Here are the best health insurance companies in North Carolina
Best overall: Ambetter of North Carolina
Most affordable: Blue Cross and Blue Shield of North Carolina
Best for out-of-pocket costs: Aetna CVS Health
Compare the best health insurance plans in North Carolina
Company name | NerdWallet rating | Plan types | Claims denial rate | Avg. Silver premium | Learn more |
---|---|---|---|---|---|
BEST OVERALL | partnered with HealthSherpa Call a consumer advocate at HealthSherpa Mon–Fri: 6am–4pm PT | ||||
![]() | 5.0/5 | HMO | 15.1% (Fewer than average) | $476.6 | |
MOST AFFORDABLE | partnered with HealthSherpa Call a consumer advocate at HealthSherpa Mon–Fri: 6am–4pm PT | ||||
![]() | 5.0/5 | HMO, EPO, POS, PPO | 16.6% (Average) | $446.68 | |
BEST FOR OUT-OF-POCKET COSTS | partnered with HealthSherpa Call a consumer advocate at HealthSherpa Mon–Fri: 6am–4pm PT | ||||
4.5/5 | HMO | 15% (Fewer than average) | $556.52 |
How we choose the best health insurance companies
👋 I’m Kate Ashford, a lead writer and content strategist covering health insurance. I did the research for this page to identify the best health insurance options in the state. I gathered and analyzed data across four major categories:
- 💰 Cost
Plans with lower costs, such as premiums, deductibles, copays, coinsurance and out-of-pocket maximums, score the best.
We evaluate plans’ costs using marketplace health plan datasets. These enormous spreadsheets include as many as 149 discrete data points for over 100,000 plan offerings in 31 states that use the federal marketplace (other states use their own separate marketplaces).
It’s not feasible to evaluate every kind of cost in every scenario, so we use these as a sample:
Premiums
Premiums have the highest weight in our scoring. We compare each plan’s unsubsidized premium for a 30-year-old individual as a level playing field for comparison. We score plans based on how cheap they are compared to other plans of the same type and metal — Silver HMOs vs. other Silver HMOs, for example.
Deductibles
The amount you need to pay out of pocket before your plan starts to pay for its share of covered benefits. The lower the deductible, the better.
Out-of-pocket costs
We analyze each plan’s copays, coinsurance and deductibles for primary care visits, specialist appointments, emergency care and several tiers of prescription drugs.
- 🩺 Coverage
Plans score higher if they made covered medical care and prescription drugs more easily accessible.
We evaluate plans’ coverage using the same marketplace health plan datasets that we use to analyze costs along with additional data from government-provided “public use files.”
All marketplace plans have to cover the same essential health benefits, but some plans’ coverage is more usable than others. We score them on how coverage works.
Pre-deductible benefits
We give a strong scoring preference to plans that cover certain benefits before (and also after) you’ve met the deductible. Plans get lower scores when they don’t start to cover things like doctor’s office visits or prescription drugs until you’ve paid the full deductible.
Dental coverage
Plans that cover adult dental care also get more points for coverage than plans that don’t. (Unlike children’s dental care, adult dental care isn’t considered an essential health benefit, so plans may or may not cover it.)
- 📞 Customer experience
Plans score well when they have fewer denials, lower complaint rates and stronger customer satisfaction surveys.
We use three different data sources to evaluate customer experience:
Customer complaints
We collect and analyze customer complaint data from the National Association of Insurance Commissioners. For each company, we calculate a multi-year average complaint rate.
NerdWallet conducts its data analysis and reaches conclusions independently and without the endorsement of the NAIC.
Denials
Based on claims data from the Centers for Medicare & Medicaid Services, we rank companies based on how often they deny in-network claims. The fewer denials, the better.
Satisfaction scores
We rate plans based on how well or poorly they score on government surveys evaluating customer satisfaction.
- 📈 Quality
Companies earn points based on their medical management programs and rankings on government ratings of medical quality.
We use two sources to score plans’ quality of care:
Government ratings
Marketplace plans get star ratings from the government based on how well they manage members’ health care, monitor conditions and provide certain medical services. We rank plans based on how highly they score on these ratings.
Medical management programs
Some plans offer medical management programs to help members with certain conditions, such as asthma, diabetes, depression, pregnancy and pain management. Plans score points based on how many of these programs they offer.
Best overall: Ambetter of North Carolina
Why we picked it: Ambetter of North Carolina has the highest rating of the health insurance companies we reviewed in North Carolina. It denies fewer claims than average and has the lowest-priced HMOs, on average, of companies we analyzed. There are fewer complaints lodged against the company than the national average, and nearly half of plans offer adult dental coverage, which is a plus.

Mon–Fri: 6am–4pm PT
Pros
- Low claims denial rate.
- Few customer complaints.
- Many plans offer dental.
Cons
- Only HMO plans.
- Higher brand-name drug costs.
Most affordable: Blue Cross and Blue Shield of North Carolina
Why we picked it: NerdWallet’s second-highest rated company in North Carolina, Blue Cross and Blue Shield of North Carolina, offers the lowest-cost Silver plans, on average. Silver plans are often the most affordable because they’re potentially eligible for more subsidies than any other plan type. Silver plans can end up costing you less than Bronze plans if you qualify for certain cost savings.
If you’re not eligible for premium subsidies, you may want to shop for plans other than Silver to find the lowest premiums overall. For 2025, Blue Cross and Blue Shield of North Carolina also offers the cheapest Expanded Bronze EPO plans, on average.

Mon–Fri: 6am–4pm PT
Pros
- Lowest-cost Silver and Expanded Bronze plans, on average.
- Lowest customer complaint rate.
- Highest government ratings.
- Offers more plan types.
Cons
- Average claims denial rate.
- Higher generic drug costs.
Best for out-of-pocket costs: Aetna CVS Health
Why we picked it: Aetna CVS Health offers plans with lower fees for seeing your primary care physician or specialists, and its generic drug costs are also among the lowest.
When you’re weighing the best plan for your needs, make sure you consider all costs, including monthly premiums, out-of-pocket charges and the out-of-pocket maximum, which is the most you’d have to spend in a year.
Mon–Fri: 6am–4pm PT
Pros
- Low costs for seeing your PCP or specialists.
- Lower generic drug costs.
- Below-average claims denial rate.
Cons
- Highest complaint rate of companies analyzed.
- Other companies have lower premiums, on average.
- See all marketplace insurance companies in North Carolina.
Aetna CVS Health.
Ambetter of North Carolina.
AmeriHealth Caritas Next.
Blue Cross and Blue Shield of North Carolina.
CareSource.
Cigna Healthcare.
Oscar Health Plan of North Carolina.
UnitedHealthcare.
WellCare of North Carolina.
How to pick a marketplace health insurance plan
There can be a lot of moving parts when shopping for health insurance coverage. Here are a few questions to help you think through your needs and options:
How much are the plan’s costs? Do you understand what the plan’s premium, deductibles, copays and/or coinsurance will be? Can you afford them?
Are you eligible for subsidies? Whether applying yourself or with an agent/broker, be sure to enter accurate information to check whether you’re eligible for subsidies through the marketplace.
Is your doctor in-network? If you have a preferred doctor (or doctors) or hospital, make sure they participate in the plan’s network.
Are your prescriptions covered? If you’re on medication, understand how the plan covers it. What tier are your prescription drugs on, and are there any coverage rules that apply to them?
Is there dental coverage? Does the plan offer routine coverage for vision, dental and hearing needs?
If you have questions or need help navigating the marketplace, you can get help from a trained assister or an agent/broker at HealthCare.gov.
Off-marketplace health insurance in North Carolina
Some marketplace plans have matching policies that can be bought outside of the marketplace. You can choose to buy an off-marketplace plan rather than a marketplace plan during open enrollment (Nov. 1 through Jan. 15), but subsidies aren’t available if you do so.
You might be able to find other kinds of health insurance plans sold outside of the marketplace (and outside of open enrollment), such as limited, short-term or alternative health plans. These plans might not have the same coverage and/or consumer protections as plans sold on the marketplace.
It’s a good idea to check whether an off-marketplace plan offers “minimum essential coverage.” If not, the plan might be allowed to do things that most health plans can’t, such as deny coverage due to health status, limit coverage of pre-existing conditions and/or not cover essential health benefits.
Best Medicare plans in North Carolina
Medicare is available for people age 65 and older and people living with certain medical conditions. There are many kinds of Medicare coverage, and the best choice for you can depend on your health, finances and preferences. Check out NerdWallet’s reviews of the best Medicare plans:
Health insurance resources in North Carolina
NC Department of Health and Human Services: Provides resources and information about health and safety topics such as Medicaid, health service regulation and mental health services.
North Carolina Department of Insurance: Provides insurance information for consumers and handles insurance-related fraud and complaints.
NC Health Info: Provides information for consumers on medical providers and services, managing health care and other related topics.
Article sources
NerdWallet writers are subject matter authorities who use primary, trustworthy sources to inform their work, including peer-reviewed studies, government websites, academic research and interviews with industry experts. All content is fact-checked for accuracy, timeliness and relevance. You can learn more about NerdWallet's high standards for journalism by reading our editorial guidelines.
- 1.U.S. Census Bureau. Health Insurance Coverage and Type by State. Accessed Apr 25, 2025.
- 2.Centers for Medicare & Medicaid Services. Issuer Level Enrollment Data. Accessed Apr 25, 2025.
Marketplace health insurance ratings methodology
NerdWallet evaluates marketplace health insurance plans based on marketplace data about plans’ premiums, out-of-pocket costs and benefits, prescription drug coverage, dental coverage, government quality rating data, complaint data, records about how plans approve and deny claims and more.
We evaluate individual plans and then aggregate scores to the company level. When a plan is missing data for a certain metric, we exclude it from calculations. For example, the federal government calculates official star ratings for marketplace health insurance plans, but many plans are unrated, and others have incomplete ratings. NerdWallet’s analysis incorporates government quality ratings when they’re available, but doesn’t penalize plans that are unrated.
These ratings are a guide, but we encourage you to shop around and compare several insurance quotes to find the best coverage and rate for you. NerdWallet does not receive compensation for any reviews. Read our editorial guidelines for more information.
Insurer complaints methodology
We examined complaints received by state insurance regulators and reported to the National Association of Insurance Commissioners. To assess how insurers compare to one another, the NAIC calculates a complaint index each year for each subsidiary, measuring its share of total complaints relative to its size, or share of total premiums in the industry.
To evaluate a company’s complaint history, we calculated a similar index for each insurance company, weighted by market shares of each subsidiary. We score companies based on this index of how many complaints the company receives relative to its market share.
NerdWallet conducts its data analysis and reaches conclusions independently and without the endorsement of the NAIC.