Everly sells one type of policy that combines term life protection with cash value growth, which may not be the right fit for most life insurance shoppers.
Rating Breakdown
Financial strength rating
Strong
Online purchase
No
NAIC complaints
Far more than expected
Policies offered
Term & permanent
A good fit for people who want the benefits of term life protection as well as an opportunity to grow cash value.
Choose one of our best universal life insurance companies for more flexible coverage from a top-rated insurer.
About Everly life insurance
Everly Life Insurance offers a single type of life insurance that combines term life protection with a permanent life insurance plan that grows cash value at a fixed or variable rate. However, the company gets far more complaints than expected for an insurer of its size and its approach may not be the best fit for most life insurance needs.
Everly Life Insurance earned 2.8 stars out of 5 for overall performance. NerdWallet’s ratings are determined by our editorial team. The scoring formula takes into account consumer experience, complaint data from the National Association of Insurance Commissioners and financial strength ratings.
» MORE: Best life insurance companies
Where Everly stands out
Everly’s IUL TermVest+ is an unusual product that lets you choose term coverage up front with level premiums, and offers options to contribute more money to grow cash value at a fixed or variable rate. Policies also include accelerated benefits that allow access to a portion of the death benefit if you’re diagnosed with a critical, chronic or terminal illness.
Where Everly falls short
Everly only offers one kind of life insurance which may not meet the needs of the average life insurance shopper. The company also doesn’t sell policies to New Yorkers and earns far more than the expected numbers of complaints to state regulators.
Everly life insurance policies
Types of life insurance Everly offers
📑 IUL TermVest+. Everly’s customizable approach to life insurance provides term life coverage for 10, 15, 20, 25 or 30 years in amounts ranging from $50,000 to $2 million. You can grow the cash value of this policy by paying more than the premium amount. Those overpayments go into an account tied to investments or indexes offering variable rates of return, fixed rates of return, or both. For this reason, it’s more of a hybrid term and indexed universal life insurance policy.
Everly life insurance riders
Everly’s life insurance policies include an accelerated death benefit rider, which is a policy add-on that lets you access your death benefit early in the case of critical or terminal illness. You might be able to add other life insurance riders to your policy for a fee:
Overloan safeguard benefit. Prevents your policy from lapsing if the cash value loans get too high.
Savings incentive bonus. Matches 10% of additional payments (up to $100) you make to the cash value during the first three years.
Point-to-point index. Locks in caps and floors to protect against market losses and guarantees an annual return of at least 1%.
Child term. Adds term life coverage for your child or children under your policy.
» MORE: Compare life insurance quotes
Everly customer complaints and satisfaction
A strong sign of consumer satisfaction is how many people complain about their insurance company to state agencies. Over three years, Everly has drawn far more than the expected number of complaints to state regulators for a company of its size, according to a NerdWallet analysis of data from the National Association of Insurance Commissioners.
How Everly’s customer experience stacks up
Everly’s site is easy to navigate. The site features a little information about the company’s policy, but there’s no way to get a quote directly. If you select the option to learn more about IUL TermVest+, you’ll be transferred to Everly’s partner, Policygenius.
Everly appears to offer an online portal to manage your policy. You can contact the company by phone and email, or start a live chat from the homepage.
What it’s like to apply for a policy with Everly
Applications for Everly's life insurance policies are supported through the Policygenius platform. Policygenius requires you to share some basic details to set up a consultation with a licensed agent.
Once you’re ready, the Policygenius team provides help completing your application.
Screenshot captured by our editorial team on January 13, 2026.
How Everly compares to other insurers
Everly | Bankers Life | MetLife | |
|---|---|---|---|
Star rating | 2.8NerdWallet rating | ||
Financial strength | Strong. | Strong. | Exceptional. |
NAIC complaints | Far more than expected. | Far more than expected. | Far more than expected. |
Policy types offered | Term, permanent. | Term, permanent. | Term. |
Online experience | Can manage your policy online. | Can't buy or manage a policy online. | Can't buy or manage a policy online. |
Transparency on website | Average. | Above average. | Average. |
Read full reviews |
More about Everly
Everly is a life insurance company launched in 2021. The insurer is based in Topeka, Kansas and is licensed to do business in all states except New York. Everly’s parent company is Zinnia, an insurance technology company that acquired Policygenius in 2023.
How to contact Everly Life Insurance
Everly Life Insurance can be reached by:
Phone: Call 855-290-0529, Monday through Friday, 8 a.m. to 5 p.m. CT.
Email: Send a message to support@everlylife.com.
Live chat: Launch from the bottom right of Everly’s homepage.
How we rate the best life insurance companies
✅ 445 life insurers reviewed
📝 210 policies assessed
🔢 1,515 data points analyzed
📊 Star rating categories
When NerdWallet evaluates life insurance companies, our editorial team considers the insurer's strengths and weaknesses, as well as the things that matter most to customers buying a long-term financial product. We then weigh these factors carefully:
💰 Financial strength (35%). We use AM Best ratings to confirm an insurer’s financial stability and ability to pay claims far into the future. The top life insurance companies have an exceptional financial strength rating of A+ or A++ (Superior).
🗣️ Consumer complaints (35%). Our top-rated life insurance companies have fewer than the expected number of complaints to state regulators over a three-year period, according to the National Association of Insurance Commissioners — so you can expect a smoother customer experience.
☎️ Consumer experience (20%). Insurers who allow consumers to contact them by email, phone and live chat earn the highest scores. The same goes for insurers who support online quotes, beneficiary changes and claims.
👀 Transparency (10%). Our methodology gives higher scores to transparent insurers who clearly display information about their policy options, coverage amounts and term lengths (if applicable) on their site.
⭐ What our star ratings mean
Companies with 5 stars are exceptional, with strong financials, diverse policy lineups and great reputations for customer service.
Companies with 4.5 stars are excellent, with solid financials and policy offerings, and good customer service track records.
Companies with 4.0 stars are good, and potentially great for people looking for niche coverage options.
Companies with 3.5 stars or fewer could do better in certain categories, like financial strength and customer complaints.
NerdWallet does not receive compensation for our star ratings or our reviews. Read more about our life insurance ratings methodology and editorial guidelines.
