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Financial strength rating
Financial strength rating
Equitable is a large life and retirement savings company. It was known as AXA Equitable until a name change in 2020. It offers a wide range of term and permanent life insurance policies, along with other financial products.
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Equitable life insurance
Equitable earned 3.5 stars out of 5 for overall performance. NerdWallet’s ratings are determined by our editorial team. The scoring formula takes into account consumer experience, complaint data from the National Association of Insurance Commissioners and financial strength ratings.
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Equitable life insurance policies
Term life insurance. Equitable offers four types of term life insurance coverage:
Level term life. You can choose terms of 10, 15 or 20 years. Premiums stay the same throughout the length of the term and increase after the term is complete — should you choose to keep the coverage. The minimum death benefit is $1 million.
Annual renewable term life. This policy can be renewed without reapplying for coverage, but the price increases each year. The minimum death benefit is $1 million.
TermOne. Coverage is non-renewable and expires after one year. The minimum death benefit is $25,000.
Term-in-10. Offers instant coverage in 10 minutes. You can choose a term length of 10, 15 or 20 years, and must be from 18 to 60 years old to apply. The maximum coverage amount is $1 million, or $500,000 for people under the age of 21.
All of the company’s term life policies are convertible to permanent life insurance. Depending on the type of policy you buy, you may have the option to add a children’s term rider or disability premium waiver rider to your coverage. A living benefits rider is automatically included at no cost on certain policies.
Permanent life insurance. Equitable offers indexed universal life and variable universal life insurance policies. It also offers a variable universal life survivorship policy. Survivorship policies insure two people — usually a married couple — under one policy. The death benefit is paid out when the second person dies.
Equitable customer complaints and satisfaction
Over three years, Equitable has drawn fewer complaints to state regulators than expected for a company of its size, according to NerdWallet’s analysis of data from the National Association of Insurance Commissioners.
Equitable ranked last out of 22 companies in J.D. Power's 2022 U.S. Individual Life Insurance Study.
More about Equitable
In addition to life insurance, Equitable offers several other financial products and services, including:
Individual retirement accounts.
Workplace benefit plans.
Life insurance buying guide
Before you start comparing companies, choose the type of life insurance you want, such as term or whole life. Decide which life insurance riders, if any, you want the policy to include. Calculate how much life insurance you need and how long you want the coverage to last. Check that the insurers you’re considering offer the coverage you’re looking for.
When comparing rates, be sure the quotes are for the same amount of coverage over the same period of time. It’s also important to make sure the policy’s medical requirements match your needs. For example, if you want to skip the life insurance medical exam but don’t mind answering health questions, confirm that the application process for each policy you're comparing aligns with that.
Price may not be the biggest driver behind your decision to buy. Look at the number of consumer complaints each company receives, as high numbers can be a red flag about the quality of service.
For more guidance, see our life insurance buying guide.
Life insurance ratings methodology
NerdWallet’s life insurance ratings are based on consumer experience, complaint index scores from the National Association of Insurance Commissioners for individual life insurance, and weighted averages of financial strength ratings, which indicate a company’s ability to pay future claims. Within the consumer experience category, we consider ease of communication and website transparency, which looks at the depth of policy details available online. To calculate each insurer’s rating, we adjusted the scores to a curved 5-point scale.
These ratings are a guide, but we encourage you to shop around and compare several insurance quotes to find the best rate for you. NerdWallet does not receive compensation for any reviews. Read our editorial guidelines.
Insurer complaints methodology
NerdWallet examined complaints received by state insurance regulators and reported to the National Association of Insurance Commissioners in 2019-2021. To assess how insurers compare with one another, the NAIC calculates a complaint index each year for each subsidiary, measuring its share of total complaints relative to its size, or share of total premiums in the industry. To evaluate a company’s complaint history, NerdWallet calculated a similar index for each insurer, weighted by market shares of each subsidiary, over the three-year period. NerdWallet conducts its data analysis and reaches conclusions independently and without the endorsement of the NAIC. Ratios are determined separately for auto, home (including renters and condo) and life insurance.