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The Complete Guide to Southwest Rapid Rewards
Southwest offers many opportunities to earn and redeem Rapid Rewards points. Plus, your points don't expire.
Craig Joseph is a NerdWallet credit cards and travel rewards expert. He has degrees in geology from West Virginia University and oceanography from Oregon State University and has published in academic journals, newspapers and blogs. Craig is passionate about personal finance and wants to enhance the financial literacy of everyone he meets. He'll probably also try to convince you why rocks are cool.
Claire Tsosie is a managing editor for the Travel Rewards team at NerdWallet. She started her career on the credit cards team as a writer, then worked as an editor on New Markets. Her work has been featured by Forbes, USA Today and The Associated Press.
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Southwest Airlines' loyalty program is free to join — and you should, since it’s necessary if you want to earn Southwest points to use for future flights and access free in-flight Wi-Fi.
Southwest points never expire, and the airline can take you to over 100 destinations when you redeem Rapid Rewards for free flights, including Hawaii, Mexico, the Caribbean and Central America.
Here’s what you need to know about Southwest Rapid Rewards.
Heads up! For a limited time, the new cardholder bonus offer on select Southwest Airlines credit cards includes the airline's famous Companion Pass, as well as a bundle of Rapid Rewards points (up to 40,000, depending on the card). The Companion Pass allows you to take someone with you for only the cost of taxes and fees whenever you purchase a fare for yourself. For cardholders who earn it from this bonus, the pass will be good through February 2027. This offer is ends March 19, 2026 at 9 a.m. EST. Get the full details and apply here.
Based on our most recent analysis of actual award flight redemptions, NerdWallet values Southwest Rapid Rewards points at 1.3 cents apiece.
Previously, Southwest offered the same redemption value across all bookings. But in 2025, it implemented dynamic pricing for awards. This means it's possible to get more than 1.3 cents per point on certain routes — but in other cases, you might get less.
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How to earn Southwest points
There are multiple ways to earn Southwest Rapid Rewards, including:
Flying on Southwest.
Spending on a Southwest credit card.
Transferring Chase Ultimate Rewards® or Diners Club Rewards to Southwest.
Making purchases with non-airline partners.
Having multiple ways to earn Southwest rewards makes it relatively easy to grow your rewards account for future redemptions.
Earning Rapid Rewards points with a Southwest credit card
The fastest way to stack Southwest Rapid Rewards points is by earning the welcome offer on a Southwest credit card. You’ll also earn extra rewards on purchases with Southwest and in other bonus categories, depending on the card you have.
Points earned from the welcome bonus on a Southwest credit card can help you qualify for a Companion Pass, which requires earning 135,000 qualifying points in a calendar year (sign-up bonuses and points earned from credit card spend count). Once those requirements are met, you’ll earn a free Companion Pass (plus taxes and fees) for the rest of that year and the entire following calendar year.
NerdWallet's ratings are determined by our editorial team. The scoring formula takes into account the type of card being reviewed (such as cash back, travel or balance transfer) and the card's rates, fees, rewards and other features.
NerdWallet's ratings are determined by our editorial team. The scoring formula takes into account the type of card being reviewed (such as cash back, travel or balance transfer) and the card's rates, fees, rewards and other features.
Note that all Southwest credit cards are issued by Chase and are subject to Chase’s 5/24 rule, where you won’t be approved for a new Chase credit card if you’ve been approved for five or more cards in the past 24 months.
Save a note in your phone showing which credit cards earn bonus points in specific categories, so you can maximize the number of points you earn from everyday purchases. And spend only what you can afford to pay back each month.
Transferring credit card points to Southwest Airlines points
Points from two credit card rewards programs can transfer to Southwest Airlines points: Chase Ultimate Rewards® and Diners Club Rewards. Those partnerships allow you to transfer rewards earned in those programs to Southwest Airlines Rapid Rewards points at the following ratio:
Chase Ultimate Rewards® transfer to Rapid Rewards at a 1:1 ratio (1,000 Chase UR = 1,000 Rapid Rewards). You must transfer a minimum of 1,000 points.
Diners Club Rewards transfer at a 1.5:1.2 ratio (1,000 Diners Club Rewards = 800 Rapid Rewards).
Transfers from Chase and Diners Club are usually instantaneous, though Chase says they can take up to one week to process.
Hotels: You can earn Rapid Rewards points by staying at partner hotel chains, including Hyatt and Marriott. Terms and conditions and earnings rates vary based on brand.
Car rentals: Southwest partners with a handful of car rental agencies. Terms and conditions and earnings rates vary based on brand.
Shopping and dining: Earn points at more than 800 retailers when you shop through the Southwest Rapid Rewards Shopping portal. Meanwhile, the Southwest Rapid Rewards Dining program allows you to earn up to 3 points per $1 spent at participating restaurants, plus bonus points for submitting restaurant reviews.
Switching electricity providers: Members in some states can also earn a sign-up bonus and ongoing bonuses when they switch their power service to NRG Home or Reliant. Check theRapid Rewards website to see if your home is eligible.
Making rent payments: Members who join Bilt, set up rent payments, and link their Southwest Rapid Rewards account in the Bilt app can convert a minimum of 1,000 Bilt points at a time. Blue Status Bilt members must convert at least 2,000 Bilt points to Rapid Rewards points.
Taking surveys: Participate in market research and earn points when you share your opinion via the e-Rewards and Rewards For Opinions platforms.
Enroll in travel medical insurance: Southwest Rapid Rewards members who enroll in Emergency Assistance Plus can earn 1,500 points at sign up and during annual renewal, plus 500 points for each add-on.
You can also transfer points from partner rental car and hotel loyalty programs to Rapid Rewards. The exchange rate is generally pretty bad, so we don't often recommend this. However, it could be a way to top off your account balance for an upcoming redemption.
Buying Southwest Rapid Rewards points
Generally, you can buy Rapid Rewards points at a rate of 1.5 to 3 cents each, but buying points at these prices is usually a bad deal. You'd be hard-pressed to redeem these points for 3 cents apiece.
That being said, buying Southwest points can still make sense in a few scenarios, like:
When you're traveling with the Southwest Companion Pass. When you hold the Companion Pass, your designated companion can travel for free whenever you fly. This effectively doubles the value of your points, which makes it more attractive to buy Southwest points when you can buy them at a good price.
During a bonus points promotion. Southwest holds regular bonus promotions where you will receive extra points on your purchase. These promotions can substantially increase the number of points you receive, which reduces the overall cost per point.
When you don’t have Chase Ultimate Rewards® or Marriott points. Southwest is a transfer partner of both of these programs (more on this below).
You can transfer Rapid Rewards points from your account to another member’s account. But we don’t recommend this, as Southwest charges a hefty fee that amounts to $5 for every 500 points transferred.
A better option would be to book a reservation for someone else using your account and having them reimburse you.
Southwest Companion Pass
The Southwest Companion Pass is effectively a buy-one-get-one deal on your Southwest flight. Every time you buy a ticket or redeem points for a free flight, you can choose a companion to fly with you for free (plus the cost of taxes and fees). There is no limit to the number of flights you can bring a companion, making it among the most valuable benefits of its kind.
To qualify for a Southwest Companion Pass, you'll need to do one of the following:
Fly 100 qualifying one-way flights in a calendar year.
Earn 135,000 Rapid Rewards points in a calendar year. Qualifying points include those that you earn through revenue flights booked via Southwest; those that you earn on Southwest credit cards; and base points you earn from Rapid Rewards partners.
If you meet either of those criteria, you'll earn the Companion Pass for the rest of the year in which you qualified and the following calendar year. So if you earn the Companion Pass in, say, July 2026, it will be valid through the end of December 2027. You'll need to re-qualify every year to hold on to your status.
The quickest way to amass a pile of points is by earning the sign-up bonus on a Southwest-branded card.
🤓Nerdy Tip
If you can time it so you qualify for the pass in January, you'll essentially be getting two-for-one tickets for nearly two years. That could add up to some serious savings.
No, Southwest Rapid Rewards points don’t expire, which is especially helpful for travelers who don’t fly Southwest often. However, if you close your Southwest account, you will lose your points.
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