Wealthsimple Review 2020: Pros, Cons and How It Compares

Wealthsimple has diverse portfolio choices, clear pricing and unfettered access to a team of financial advisors. But the company's management fee is higher than similar advisors.

Arielle O'SheaSeptember 24, 2020

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Our Take


NerdWallet rating 

The bottom line: With socially responsible and halal-compliant portfolios, and various levels of financial advisor access, Wealthsimple offers something for everyone.

Best Robo-Advisor for Portfolio Options




0.40% - 0.50%

management fee

Account Minimum




amount of assets managed for free for one year

Pros & Cons


  • Access to human advisors.

  • Free portfolio analysis.

  • Socially responsible investment options.

  • No account minimum.


  • Higher account management fees.

  • Limited personal finance tools.

Compare to Other Advisors



management fee



management fee

Account Minimum


Account Minimum



Up to 1 year

of free management with a qualifying deposit



amount of assets managed for free

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Full Review

There’s a lot to like about Wealthsimple’s offerings, such as its diverse lineup of portfolio choices (including socially responsible and halal-compliant options) and unfettered access to a team of financial advisors (including some certified financial planners) for all clients, regardless of account balance.

All those goodies come at a price, though, and the 0.40% to 0.50% advisory fee — which puts it on the pricier side of the competition — is one of the few categories where we had to dock Wealthsimple’s score. (You can see how it stacks up against its peers in other categories in our roundup of best robo-advisors.) However, for values-based investors in particular, the extra money may be well worth spending.

Wealthsimple is best for:

  • Socially responsible investors.

  • Those seeking halal choices to fit Islamic law.

  • Beginning investors.

  • Tax-loss harvesting.

  • Access to financial planners.

  • Individualized portfolio for large accounts.

Wealthsimple at a glance

Account minimum


Account management fee

0.5% for balances $99,999 and less. 0.4% on balances above $100,000.

Investment expense ratios

0.09% - 0.12% on standard portfolios. 0.25% on SRI portfolios.

Account fees


Portfolio mix

Between 6-10 ETFs covering up to 10 asset classes in standard portfolio. Around 50 individual stocks for halal portfolios and 6 ETFs in SRI portfolio.

Accounts supported

Taxable individual and joint accounts; IRAs (traditional, Roth, SEP); trust and custodial (UTMA and UGMA).

Tax strategy

Free for all customers; available by request.

Automatic rebalancing

Proprietary threshold-based rebalancing methodology. Free on an as-needed basis.

Human advisor option

All customers have access to a team of financial advisors. Wealthsimple Generation clients get two dedicated advisors.


Free portfolio review; simple retirement calculator.

Savings account/cash management account option

Wealthsimple Smart Savings, with return above 1% net of management fee.

Customer support options (includes website transparency)

Phone or email Monday-Thursday 8 a.m.-8 p.m., Friday 9 a.m. - 6 p.m. Eastern.


First $10,000 managed free for one year for NerdWallet readers (new clients only). Free consultation for new customers.

Where Wealthsimple shines

Socially responsible investment options: One of Wealthsimple’s marquee offerings is socially responsible investments. Investors can choose from three risk-weighted SRI portfolios.

The portfolios draw from six exchange-traded funds that focus on companies involved in enterprises such as clean technology innovation in the developing world, efforts to lower carbon exposure and supporting gender diversity in senior leadership roles. The portfolio may also contain municipal bonds that support local investment and government-issued, mortgage-backed securities that promote affordable housing.

Shariah-compliant portfolio: A halal investing portfolio — one that complies with Islamic law — is another standout offering. It contains 49 individual stocks (not ETFs) screened by a third-party committee of Shariah scholars. No companies that profit from gambling, alcohol, firearms, tobacco or other restricted industries or derive significant income from interest on loans are permitted.

The halal investing portfolio risk profile is in line with Wealthsimple's growth portfolio offerings because it is invested 100% in equities and designed to track the broad market's performance. Customers with a lower risk tolerance are advised to hold a certain percentage of their portfolio in cash since investment in interest-bearing assets (such as bonds) isn't allowed under Islamic law.

Low account minimum and no extra fees: The $0 account minimum for the Wealthsimple Basic offering is a low hurdle to get started. That service includes free automated deposits, automatic rebalancing and dividend reinvestment. Wealthsimple charges no fees on transfers (in or out), trading and tax-loss harvesting. Maintaining a $100,000 minimum balance qualifies customers for the Wealthsimple Black service, which offers the same features as the Basic account at a lower management fee (0.4% versus 0.5%), plus a few extras, discussed below.

Service extras: Since Wealthsimple opened its doors for business in the U.S. in 2017 — it was already the largest robo-advisor in Canada — it has been steadily adding services, which now include:

  • Roundup feature. This tool puts your spare change to work by rounding up purchases paid for with a linked credit or debit card and automatically depositing the money in your Wealthsimple account. (Logistically, the money is actually added up each week, then debited from your bank account.) It's a great way to keep the investment momentum going and a reminder that even small contributions over time can add up. The feature is integrated into the firm's website and mobile app.

  • Free portfolio review. You don't even have to be a Wealthsimple customer to cash in on this perk. The company offers a free portfolio review, which you can get by uploading the latest statement from any of your current investment accounts. A Wealthsimple analyst will check your investment allocation, account fees and tax efficiency based on your goals and time horizon and call to discuss the findings (and whether the company can improve on what you already have), with no account sign-up required.

  • Smart Savings account. For the money you're not investing for the long term, the 1.66% interest rate (subject to change) is more than most traditional banks offer. Note that the account is a brokerage account — covered by the Securities Investor Protection Corp., not the Federal Deposit Insurance Corp. — and the company charges a 0.25% management fee on this cash, deducted from your balance at the end of each month. The advertised 1.66% rate is net of that management fee. (See more on the pros and cons of cash management accounts at investment firms.)

  • VIP Priority Pass membership. This complimentary perk for Wealthsimple Black and Generation clients gives a customer plus a travel companion unlimited access to over 1,000 airline lounges in 400 cities around the world.

Investment in fractional shares: Like other robo-advisors, at Wealthsimple, each customer's portfolio of ETFs — the exact mix of growth, international, fixed income, cash and other asset classes — is based on answers to questions about financial goals, investing experience, financial situation and risk tolerance. But the company has a bonus feature for customers who may be adding small amounts to their account over time: Wealthsimple buys fractional shares of ETFs, which means your entire deposit can be invested in full instead of hanging out in low-interest-bearing cash until there’s enough to purchase a full share.

Access to a team of financial planners: Wealthsimple allows all customers, regardless of account balance, email and phone access to its team of financial advisors, including some certified financial planners. The advisors can discuss portfolio allocation, retirement planning, estate and tax planning and do cash-flow analyses.

Customized service for high-balance account holders: Wealthsimple Generation, a premium tier service, was introduced in 2019 to serve clients who maintain a $500,000 balance (individually or per household). Generation customers are assigned two dedicated advisors who will create a holistic financial plan that includes cash-flow analysis, projections and actions to take to achieve your goals. This bespoke level of service is ideal if you have more complex planning issues, such as establishing a retirement income strategy, legacy planning and are seeking maximum tax efficiency. Generation portfolios are tailor-made for each client's specific needs. Advisors take into account all assets (including investments outside of Wealthsimple, homes and owned businesses). Wealthsimple charges a 0.40% management fee only on assets the firm manages. VIP airline lounge access is also included at this tier.

Tax-loss harvesting: Tax-loss harvesting is a strategy used to lower an investor’s taxes on investment gains or other income by offsetting it with any investment losses. Often it is either a paid add-on service or available only to high-net-worth clients. Any Wealthsimple customer with a taxable account can have a portfolio analyst review their accounts (including those outside of Wealthsimple) for tax-loss opportunities, though the strategy typically is most valuable to those with larger investment balances and high salaries.

Simplicity: Practically everything about Wealthsimple's service — clear, straightforward pricing; beginner-friendly customer experience; a slick, no-nonsense website — is stripped down to provide just what the customer needs (hence the "simple" in Wealthsimple's name). We're particularly impressed with the company's "Help Center," where everything you need to know about fees, portfolio holdings, performance and account management is laid out clearly and transparently.

Where Wealthsimple falls short

Account management fees: Account fees are where both customer and provider fortunes are made and broken. Wealthsimple’s 0.50% management fee on account balances of less than $100,000 and 0.40% on accounts over $100,000 is higher than that charged by the other companies on NerdWallet’s best robo-advisors list.

In comparison, Wealthfront and Betterment charge a 0.25% management fee. Even big-name brokers such as TD Ameritrade Essential Portfolios (0.3%) and Fidelity Go (0.35%) undercut Wealthsimple by a large margin, although many of those providers have account minimums ranging from $500 to $5,000.

SRI fund management fees: Management fees (aka expense ratios) on socially responsible investments (funds and ETFs) are notorious for being higher than average ETF fees. This isn't a Wealthsimple-specific issue — you'll pay these fees anywhere. But keep in mind that these expense ratios are taken directly out of an investor’s returns. Even though Wealthsimple shops around for the lowest-cost SRI options, the weighted average on SRI portfolios will cost you around 0.25% versus the average weighted expense ratio of 0.09% to 0.12% for Wealthsimple’s standard non-SRI portfolios.

Lack of personal finance tools: Those seeking a fuller financial advisory experience — calculators, planning tools, educational material and a money command central — may find Wealthsimple’s purposely streamlined website and app sparse compared with other providers. There can be beauty in simplicity: The entire approach is designed to merely cover the important concepts of saving and investing and keep customers apprised of what’s happening in their accounts. It’s ideal for savers who want to set it up and forget it, but maybe less so if you like to play with what-if retirement planning scenarios.

Is Wealthsimple right for you?

With its multiple SRI and halal portfolio offerings, Wealthsimple is a clear winner in the values-based investing category. Other pluses — email and phone access to financial advisors and a $0 minimum balance requirement — put it in the same class as other robo-advisors that have higher brand-name recognition in the U.S.

The biggest check in the “cons” column is Wealthsimple’s account management fees of 0.40% to 0.50%. Given the effect management fees can have on long-term investment returns, this is an important consideration, especially for investors with account balances that don't qualify for Wealthsimple's lower advisory fee rate.

Dayana Yochim contributed to this review.