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How Disney Turned Halloween Into a Money-Making Machine
With after-hours parties and seasonal treats, Disney has thoroughly capitalized on the spooky season.
Sally French is co-host of the Smart Travel podcast and a writer on NerdWallet's travel team. Before joining NerdWallet as a travel rewards expert in 2020, she wrote about travel and credit cards for The New York Times and its sibling site, Wirecutter.
Outside of work, she loves fitness, and she competes in both powerlifting and weightlifting (she can deadlift more than triple bodyweight). Naturally, her travels always involve a fitness component, including a week of cycling up the coastline of Vietnam and a camping trip to the Arctic Circle, where she biked over the sea ice. Other adventures have included hiking 25 miles in one day through Italy's Cinque Terre and climbing the 1,260 steps to Tiger Cave Temple in Krabi, Thailand.
Dawnielle Robinson-Walker supported content creation across verticals at NerdWallet as an at large editor before landing on Home mortgages in 2024. She spent over 16 years teaching college creative writing and African-American literature courses, as well as writing and editing for various companies and online publications. Prior to joining NerdWallet, she was an editor at Hallmark Cards. A Kansas City, Missouri native, barbecue sauce runs through her veins — and she'll never bet against the Chiefs.
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For devoted Disney fans, there's often no better treat than spending Halloween at the theme parks — and specifically at the after-hours parties, where guests can trick-or-treat through Walt Disney's Enchanted Tiki Room and watch a Halloween-exclusive parade, among other experiences.
But the tickets are neither cheap nor easy to get. The parties run on select nights throughout the season, and the California version, the Oogie Boogie Bash, is so popular that they usually sell out within weeks of going on sale — and they go on sale in June.
Florida’s version, Mickey's Not-So-Scary Halloween Party, and it’s so in demand that the first night of the multi-night 2026 party begins August 7. That date is closer to July Fourth than to Halloween.
Prices vary by date, but tickets to Disney World's 2026 party run $119 to $229 per person on some nights, and Disneyland's Oogie Boogie Bash reached $199 in 2025.
A party ticket doesn't even get you into the parks in the morning. Because party tickets allow entry only as early as mid-afternoon, anyone who wants a full day inside also needs a separate theme park ticket, which typically runs more than $100.
For cost-conscious visitors, the real fright is how steadily these prices have climbed since the parties began.
Disney's Halloween party history
Disney started with small-scale Halloween festivities. In 1959, Disneyland had a pumpkin-carving contest. In 1979, Walt Disney World hosted a party featuring musical performances by popular artists, which was ticketed separately from traditional theme park entry.
But things didn’t take off until 1995, when Walt Disney World’s Magic Kingdom theme park hosted a Halloween night party, which has since morphed into the annual tradition that today is a sold-out, multimonth palooza.
Tickets for 1995’s after-hours event were $16.95 (about $34 in today’s dollars), according to historian Jim Hill. By 2005, the event’s run had grown to 15 nights, with ticket prices doubling to $37, according to Disney fan site AllEars — but that’s still just $57 in today’s dollars.
When adjusted for inflation, tickets for today’s Halloween party at Disney World are 469% more expensive than 2005’s prices.
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Halloween is a huge holiday for Disney
(Photo courtesy of Disney)
Halloween is likely a major revenue generator for Disney, according to outside calculations. Len Testa, president of Disney vacation planning site TouringPlans, estimates that Disney's Florida Halloween party alone brings in about $3.3 million per night, and roughly $125 million across the season. And because the parties run after hours, Disney also gets to sell daytime park admission on the same dates.
“This after-hours party is Disney's way of selling admission to the same park, on the same day, twice,” he says.
(Photo courtesy of Disney)
Even travelers who skip the paid party still spend more during the season, on food and merchandise. There's a paid pumpkin scavenger hunt at California's Downtown Disney District — Pluto's Pumpkin Pursuit — and the food lineup includes returning favorites like the Oogie Boogie Lemonade, alongside seasonal bites such as Heatwave Pizza at Alien Pizza Planet.
(Photo courtesy of Disney)
Disney's ornate Halloween popcorn buckets are popular enough that Disney caps sales of certain designs at two per person. Fans who miss out turn to the resale market: buckets that retail for about $30 in the parks, popcorn included, can fetch more than $100 resale — and that's without the popcorn.
What to expect when celebrating Halloween at Disney World in 2026
The Hocus Pocus Villain Spelltacular show. (Photo courtesy of Disney)
Mickey's Not-So-Scary Halloween Party, the after-hours party at Magic Kingdom, is the crown jewel of Disney World's Halloween festivities. It's so popular that it kicks off in August.
Highlights include:
Hocus Pocus Villain Spelltacular stage show.
A Halloween parade with rarely-seen characters such as the Hitchhiking Ghosts and the Headless Horseman.
Trick-or-treating stations stocked generously with candy — sometimes handed out with literal garden trowels.
What to expect when celebrating Halloween at Disneyland in 2026
(Richard Harbaugh/Disneyland Resort)
At Disneyland Resort in Anaheim, Halloween Time runs Aug. 21 through Oct. 31, 2026, bringing pumpkin-filled decor, villain encounters and seasonal overlays. New and returning experiences include:
Haunted Mansion Holiday, which blends Halloween and Christmas with Jack Skellington and Sally.
Halloween Screams, a nighttime spectacular of projections and villains, with fireworks on select nights.
Happiest Haunts Guided Tour, a paid guided experience with stories, Lightning Lane access and reserved fireworks viewing.
Mickey's Trick and Treat, an interactive show for kids in Disney California Adventure.
Radiator Springs' transformation into Radiator Screams, plus overlays like Luigi's Honkin' Haul-O-Ween and Mater's Graveyard JamBOOree.
The separately ticketed Oogie Boogie Bash at Disney California Adventure returns on select nights from Aug. 18 through Oct. 31, 2026. New for 2026 is "Madame Leota's Swinging Wake – A Haunted Mansion Street Party." Returning highlights include Villains Grove, immersive Treat Trails, the Frightfully Fun Parade, unlimited Disney PhotoPass downloads and early park entry.
Tickets go on sale to the general public June 18, no earlier than 9 a.m. PT, with presale access for Magic Key holders June 17 and Inspire Magic Key holders June 16.
At the hotels, guests can expect Halloween-inspired cocktails at the Broken Spell Lounge, Halloween character dining at Goofy's Kitchen and Storytellers Cafe, and lobby displays at Disney's Grand Californian Hotel & Spa, where pumpkin carvers and confectionery creations set the tone.
(Photo courtesy of Christian Thompson/Disneyland Resort)
Disneyland Resort also honors Día de los Muertos, with much of the celebration at Plaza de la Familia in Disney California Adventure from Aug. 21 to Nov. 2, 2026. There, guests can take in live music and limited-time food, much of it inspired by the Pixar film "Coco."
Competitors follow suit
(Photo courtesy of Pirates Dinner Adventure)
Nearby tourist attractions have carved out their own opportunities to cash in on Halloween. Orlando even brands itself the “Halloween Vacation Capital.”
Both SeaWorld in Orlando and San Diego host two Halloween-themed events: the family-friendly SeaWorld Spooktacular and the intentionally terrifying Howl-O-Scream nighttime event. But competitors generally don’t charge as much as Disney — nor do their tickets sell out as quickly.
Brick-or-Treat at Legoland Florida Resort. (Photo courtesy of Visit Orlando)
Some don't require additional tickets at all (beyond the standard entry fee) For example, Orlando's Crayola Experience runs a Screamin’ Green Hauntoween event is included with admission throughout the Halloween season. That's also the case for Brick-or-Treat at Legoland Florida Resort.
Halloween Horror Nights at Universal Studios parks on both coasts operate similarly to Disney, where visitors purchase a separate party ticket to the event.
And those Halloween Horror Nights are so popular that Universal opened a version of the event-year round in Las Vegas called Universal Horror Unleashed, which features four mazes that operate year round.
Why Halloween hits Disney's sweet spot
For fans of the after-hours parties, the main draw usually isn't the rides, though shorter waits can be alluring. Most come for the trick-or-treating, the party-exclusive parades and the unique photo-ops.
The costumed characters are wildly popular, too — Mickey Mouse in Halloween garb, plus rare or new faces. The Oogie Boogie Bash has an entire section devoted to rarely seen villains, including Madam Mim from "The Sword in the Stone." According to TouringPlans, wait times to meet Jack and Sally from "The Nightmare Before Christmas" have topped four hours.
(Photo courtesy of Disney)
For trick-or-treating, Testa says there's no better spot than Disney. Guests get bags he says can hold four pounds of candy. "They hand out candy with garden trowels," he says. "You're getting fistfuls of chocolate at each stop."
The fact that the parties run during shoulder season is also potentially advantageous, offering travelers lower hotel and flight prices, plus cooler weather versus the summer.
“There are low crowds this time of year,” Testa says. “You get the special Halloween party one night, and shorter waits for rides during the day. It's a compelling value proposition.”
This article was written by NerdWallet and was originally published by The Associated Press.