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The Complete Guide to the Choice Privileges Rewards Program
Here's what you need to know about earning and redeeming points in the Choice Hotels' loyalty program.
Ramsey is a freelance travel journalist covering business travel, loyalty programs and luxury travel. His work has appeared in Travel+Leisure, Condé Nast Traveler, Reader's Digest, AFAR, BBC Worldwide, USA Today, Frommers.com, Fodors.com, Business Traveler, Fortune, Airways, TravelAge West, MSN.com, Bustle.com and AAA magazines. As someone who flies more than 450,000 miles per year and has been to 173 countries, he is well-versed in the intricacies of credit cards and how to maximize the associated perks and services.
Erica Harrington is a contributing editor at NerdWallet. She has more than 20 years of copy-editing experience. Previously, she served as the copy chief at Forbes Advisor and NerdWallet. In addition to personal finance content, she has edited stories about business, city and state politics, arts and entertainment, and national and international affairs. Erica also has taught English as a second language at corporations in Santiago, Chile. She has produced white papers for the United Nations. She is based in Atlanta.
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With more than 7,400 hotels covering 22 brands, Choice Hotels and its Choice Privileges loyalty program can offer a lot of value for the frequent traveler.
After joining the free Choice Privileges program, members earn hotel points when staying at any of the brands within the portfolio. These include everything from affordable city hotels to all-inclusive resorts in the Caribbean.
These are the things you can do with Choice points:
Use Choice points for hotel redemption stays.
Transfer other hotel program points into your Choice Privileges account.
Transfer Choice Privileges points to airline frequent flyer accounts.
Use Choice points to redeem for other people’s travel.
Use Choice points to redeem for gift cards, cruises and other benefits.
🤓Nerdy Tip
NerdWallet values Choice Hotels points at 0.8 cent each based on real-world data, not necessarily their maximized value. Since many Choice Privileges brands are part of the midscale and economy segments, you have to be familiar with how to maximize points on unique redemptions like those with luxury hotels from other brands to get the best value.
Another feature to maximize your points is the RewardSaver program, which allows travelers to redeem points at a cheaper price point (as few as 6,000 points per night) on certain dates.
Elite status can deliver perks during your stay like preferred parking, room upgrades and welcome gifts, depending on your status tier.
Here are Choice’s tiers:
Gold
How to earn: Stay 5 nights, or 10,000 elite qualifying credits or EQCs, earned via hotel stays or spending on Choice Privileges co-branded credit cards.
What you get: Benefits include a 10% points bonus, space-available room upgrades and a welcome bonus.
Platinum
How to earn: Stay 15 nights, or 30,000 EQCs needed.
What you get: Benefits include a 25% points bonus plus Gold tier perks.
Diamond
How to earn: Stay 35 nights, or 70,000 EQCs needed.
What you get: Benefits include a 50% points bonus plus Gold tier perks.
Titanium
How to earn: Stay 55 nights or earn 110,000 EQCs.
What you get: Benefits include Diamond tier perks plus a half-off award redemption.
What’s changing in 2026
Choice Privileges is making it easier for members to earn elite status faster and enjoy more benefits on future stays. Here is what has changed.
Faster elite status
The program has lowered the required number of elite status-qualifying nights. It has also added a new way to achieve status: Elite Qualifying Credits or EQCs (earned via hotel stays or spending on Choice Privileges co-branded credit cards).
Members will earn 10 EQCs per dollar spent during eligible stays at most brands, as well as an additional bonus 5-10 EQCs per dollar spent when using a Choice co-branded credit card. On other purchases, cardholders earn 1 EQC per dollar spent unless spending on certain multiplier categories (like grocery stores), which can earn a bonus of 3-5 EQCs per dollar spent.
Traveler-friendly policy changes
For Choice Privileges elite status members, points will never expire, which gives you more flexibility on when you want to redeem them. Previously, Choice points expire after 18 months of inactivity.
Choice is also introducing a “soft landing” program in 2027. This means that no matter how many nights you stayed in a given year, your status tier will only drop by one level from the year before. That’s useful if your travel gets disrupted due to changes in your life.
New points and perks for frequent stays
Part of the program overhaul includes Milestone perks that arrive after every 10 qualifying nights up to 20 and then varying thresholds after that. These are designed to incentivize additional business in between attaining the next tier status level. Rewards include bonus points and gift cards.
And for every second and third stay in the calendar year, Choice Privileges will offer 1,000 bonus points as a gift while working your way up the status ladder.
Titanium status is the program’s new top tier that offers an exciting perk. After reaching Titanium, members receive a 50% discount on one redemption room for up to seven nights. This represents excellent value, especially at higher-tier hotels like Radisson Blu and Cambria Hotels.
Transfer points to Choice Privileges
Several credit card programs offer points transfer opportunities into Choice Privileges. We recommend this only if you are short on a Choice redemption and really need the points.
You could find a better use of your transferable points than using them for a hotel stay (unless you're redeeming for a particularly expensive redemption). Otherwise, it is better to redeem credit card points for higher-value things like moving them to an airline program for a business class ticket or paying in points outright for the cost of a flight. If you still want more Choice points, the following credit card programs transfer points to Choice Privileges.
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American Express Membership Rewards
The American Express Membership Rewards program offers numerous paths to points earnings, from AmEx Offers to bonus points by booking travel through the American Express Travel platform.
To transfer points from AmEx Membership Rewards to Choice Privileges, log in to your Membership Rewards account and go to the “Rewards & Benefits” tab on the menu.
Select "Transfer Points to a Loyalty Program," choose the Choice Privileges program and then enter your Choice details.
Is it worth it to transfer AmEx points to Choice? Only if you can maximize the value from your Choice points. NerdWallet values Membership Rewards points at 1.6 cents apiece, while NerdWallet found that Choice points are worth a median of 0.8 cent each.
Moving points to Choice generally represents a reduction in value unless you can score a transfer bonus.
Citi ThankYou points transfer to Choice at a 1:1.4 or 1:2 ratio, depending on the card you're using. To transfer points, go to the “Partner Programs Listing” on the ThankYou redemption page. If you have a Citi card with an annual fee, like the Citi Strata Premier® Card, you can get more value than with one of the more basic cards.
NerdWallet values Citi ThankYou points at between 1 cent and 1.3 cents each, which means that transferring from Citi ThankYou to Choice Privileges is not always a great idea unless you have a lot of points in your account.
Capital One miles
Capital One miles convert to Choice Privileges with a 1:1 transfer ratio as long as you have a U.S.-based Choice account. NerdWallet values Capital One miles at 1 cent to 1.6 cents each and Choice Privileges at 0.8 cent each. It’s not the best deal, but if you need the Choice points, it could make sense.
Transfer miles by signing into your account and choosing the card from which you will be transferring miles. Select "View Rewards," and choose Choice Privileges to make the transfer.
Wells Fargo Rewards
Move Wells Fargo Rewards points to Choice Privileges at a 1:2 ratio. This is another so-so swap because NerdWallet generally values Wells Fargo Rewards at 1 cent. Sure, you’re getting more Choice points than what you transfer from Wells Fargo, but they are still worth less.
The Wells Fargo Rewards card also awards Choice Privileges points directly, which is a better method to rack up Choice points than transferring them from a credit card where they hold more value. Two cards are available for fans of the Choice program: the Choice Privileges® Mastercard® and the Choice Privileges® Select Mastercard®.
Earn 60,000 bonus points when you spend $3,000 in purchases in the first 3 months - enough to redeem for up to 7 reward nights at select Choice Hotels® properties. Additional fees may apply.
Choice Privileges® Mastercard®
Earn 40,000 bonus points when you spend $1,000 in purchases in the first 3 months - enough to redeem for up to 5 reward nights at select Choice Hotels® properties. Additional fees may apply.
If you are hoping to move points from Choice Privileges to airline frequent flyer programs, you won’t get very much value unless you can score one of the Air France-KLM Flying Blue Promo Rewards, like 18,750 miles for a one-way economy class ticket from cities such as New York or Chicago to Europe.
Visit the Rewards Exchange section of Choice Privileges’ website to select your preferred partner and move points to miles. You can only transfer points to your own account, and it can take up to five days to transfer points to miles.
Transfer Choice Privileges to family and friends
Currently, you cannot move Choice points to family and friends although you can book an award stay under their name using your points. Later in 2026, this will change so that members can share points with friends and family.
Other Choice Privileges transfer partners
If you want to use Choice points for other redemptions, whether they are travel-related or for everyday things, there are options. Here’s how to extract value from Choice Privileges.
Cruises
While you cannot transfer points directly to a cruise loyalty program, you can use them to pay for a part of your next cruise vacation via Choice Privileges Cruises. For 85,000 points, you can receive a $250 cruise credit; 160,000 points equals a $500 cruise credit.
This represents poor value because, according to our calculations, Choice points are worth 0.8 cent apiece (85,000 points would yield $680 in value for a hotel stay, far more than $250 for a cruise credit).
Gifts
To see what's available, log into your Choice Privileges account and go to the “Redeem” section. There are some new college sports experiences available for redemption, but this may not appeal to everyone.
VIP experiences
You can bid Choice points on special VIP auctions for exclusive access to events and experiences. These include concerts and sporting events, some with behind-the-scenes access or extra perks that are hard to buy on your own. While the bids may be high, this is a great example of using your points for something that you really want that may otherwise be out of your price range.
Nonprofit donations
You can move points from Choice to many charities.
The information related to the Choice Privileges® Select Mastercard® has been collected by NerdWallet and has not been reviewed or provided by the issuer or provider of this product or service.
The information related to the Choice Privileges® Mastercard® has been collected by NerdWallet and has not been reviewed or provided by the issuer or provider of this product or service.
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