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Bottom line: This long-standing company sells a diverse range of policies, but you can’t apply for one online.
Policies offered: Term & permanent.
Financial strength: Strong.
Complaints: Fewer than expected.
Buy online? No.
How we review life insurance companies
Headquartered in Lincoln, Nebraska, Ameritas is a mutual life insurance company that offers a mix of term and permanent policies. It has a network of financial professionals across the country, and you’ll need to contact one to apply for a policy.
Ameritas life insurance
Ameritas life insurance earned 4 out of 5 stars for overall performance. NerdWallet’s ratings are determined by our editorial team. The scoring formula takes into account consumer experience, complaint data from the National Association of Insurance Commissioners and financial strength ratings.
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Ameritas life insurance pros and cons
Ameritas life insurance policies
Ameritas sells a suite of term and permanent life insurance policies.
Term life insurance. Depending on your age, you can buy the Ameritas Value Plus Term policy lasting 1, 10, 15, 20 or 30 years. The policy is open to people ages 18 to 80, with coverage starting at $100,000. If you’d like to convert your coverage to permanent life insurance, you can do that during the first five years at no charge.
Ameritas’ FLX Term policy doesn't require a life insurance medical exam for coverage amounts of $300,000 or less.
Whole life insurance. There are a few options to choose from:
Ameritas Access Whole Life allows you to pay premiums until age 75 or for 25 years, whichever comes first.
Ameritas Growth Whole Life has premiums payable until age 100.
Ameritas Growth 10 Pay Whole Life is a similar policy, except you’ll pay it off in 10 years.
Ameritas Value Plus Whole Life is designed for those who want less than $25,000 in coverage and don’t need riders.
Since Ameritas is a mutual company, whole life insurance policyholders may earn dividends based on the insurer’s financial performance.
Universal life insurance. Ameritas’ Value Plus UL policy has flexible premiums and payouts, so you can adjust coverage to suit your changing needs. The amount of universal life insurance you can buy depends on your age and health, but coverage typically starts at $50,000 or $100,000.
Variable universal life insurance. With variable universal life insurance, the cash value is invested in the options of your choice. You can log in to the online portal to track your investments and reallocate funds as you wish. Ameritas has two policies: Performance II VUL and Advisor II VUL.
Indexed universal life insurance. Ameritas has several indexed universal life insurance policies on offer, including Value Plus Survivor IUL, which covers two people and pays out when the second person dies. It’s available in all states except New York and California.
Policies available through partnerships
Ameritas also issues instant life insurance policies for its partner companies:
Simplified Issue Term, available via Ethos.
Instant Term, available via Ash Brokerage.
Available riders and add-ons
You can customize your coverage with common life insurance riders. These include a waiver of premium rider that pauses your premiums if you become disabled, and an accidental death benefit rider that pays your life insurance beneficiaries an additional sum if you die in an accident.
Ameritas also offers a Care4Life accelerated death benefit rider, which allows you to tap into your policy’s payout if you’re diagnosed with a critical, chronic or terminal illness.
Ameritas customer complaints and satisfaction
Over three years, Ameritas’ customers filed fewer than the expected number of complaints to state regulators for a company of its size, according to NerdWallet’s analysis of data from the National Association of Insurance Commissioners.
More about Ameritas
In addition to individual life insurance, Ameritas sells these financial products:
Dental and vision insurance, offered through the workplace.
Investing services, including financial planning and assets management.
Life insurance buying guide
Before you start comparing companies, choose the type of life insurance you want, such as term or whole life. Decide which life insurance riders, if any, you want the policy to include. Calculate how much life insurance you need and how long you want the coverage to last. Check that the insurers you’re considering offer the coverage you’re looking for.
When comparing rates, be sure the quotes are for the same amount of coverage over the same period of time. It’s also important to make sure the policy’s medical requirements match your needs. For example, if you want to skip the life insurance medical exam but don’t mind answering health questions, confirm that the application process for each policy you're comparing aligns with that.
Price may not be the biggest driver behind your decision to buy. Look at the number of consumer complaints each company receives, as high numbers can be a red flag about the quality of service.
For more guidance, see our life insurance buying guide.
Life insurance ratings methodology
NerdWallet’s life insurance ratings are based on consumer experience, complaint index scores from the National Association of Insurance Commissioners for individual life insurance, and weighted averages of financial strength ratings, which indicate a company’s ability to pay future claims. Within the consumer experience category, we consider ease of communication and website transparency, which looks at the depth of policy details available online. To calculate each insurer’s rating, we adjusted the scores to a curved 5-point scale.
These ratings are a guide, but we encourage you to shop around and compare several insurance quotes to find the best rate for you. NerdWallet does not receive compensation for any reviews. Read our editorial guidelines.
Insurer complaints methodology
NerdWallet examined complaints received by state insurance regulators and reported to the National Association of Insurance Commissioners in 2018-2020. To assess how insurers compare to one another, the NAIC calculates a complaint index each year for each subsidiary, measuring its share of total complaints relative to its size, or share of total premiums in the industry. To evaluate a company’s complaint history, NerdWallet calculated a similar index for each insurer, weighted by market shares of each subsidiary, over the three-year period. NerdWallet conducts its data analysis and reaches conclusions independently and without the endorsement of the NAIC. Ratios are determined separately for auto, home (including renters and condo) and life insurance.