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If you’re hoping to build a website or an e-commerce store for your small business, Squarespace is a great place to start. This popular website-building platform offers tons of professionally designed templates and other useful features that let you build and manage your website easily. With four plans to choose from, you may wonder which is the best for you. This guide is here to help you decide.
$12 per month with annual subscription or $16 month-to-month
$18 per month with annual subscription or $26 month-to-month
$26 per month with annual subscription or $30 month-to-month
$40 per month with annual subscription or $46 month-to-month
-Unlimited bandwidth and storage -SSL security -SEO features -Basic website metrics -Squarespace extensions
-Point of sale -Customer accounts -Checkout on your domain -Ecommerce analytics -Merchandising tools -Products on Instagram
-Abandoned cart recovery -Sell subscriptions -Advanced shipping options -Advanced discounts -Commerce APIs -Limited availability levels
Simple website creation with no ecommerce functionality
Small-scale ecommerce operations
Fully functioning ecommerce websites
Larger-scale ecommerce operations, or subscription-model businesses
Plans for business websites
There are two Squarespace plans that are best suited for simple business websites: Personal and Business. While its Business plan does offer some e-commerce functionality; typically, if you’re looking to launch a full-fledged e-commerce shop, you’ll want to opt for one of Squarespace’s designated commerce plans.
Squarespace pricing for its Personal plan is $12 per month paid annually or $16 per month paid monthly. This is a good choice for entrepreneurs who need a simple, but fully-functional (and beautifully designed), website for their businesses without e-commerce functionality.
Here’s what’s included in the Personal Squarespace plan:
Free custom domain for one year if paid annually.
Unlimited bandwidth and storage.
A wide range of website templates to choose from, including websites with blogs and portfolios.
Up to two contributors.
Websites are optimized for mobile, so they’re easy to navigate on phones.
Basic website metrics to track visitor statistics and site performance.
Squarespace pricing for its Business plan is $18 per month paid annually or $26 per month paid monthly. The biggest difference between Squarespace Personal vs. Business plans is that the Business plan offers some e-commerce functionality.
This plan is designed for business owners who need basic e-commerce functionality along with their website — but not necessarily a full-on online store (that’s where the Commerce plans come into play). You’ll also get a business email with this plan.
This plan gets you everything included with the Personal plan, plus the following:
The option to purchase email accounts via G Suite email for your Squarespace domain.
Premium integrations and blocks.
You’ll also have access to the following marketing features:
Advanced website analytics.
Promotional pop-ups and banners.
$100 Google Adwords credits.
You’ll also have basic e-commerce functionality, which includes the following:
Fully integrated e-commerce.
The ability to sell unlimited products.
Can accept donations on your website.
Note that you’ll need to pay a 3% transaction fee on each product sold, which adds up quickly. If your main purpose is to create a beautiful business website and occasionally sell items, then the Squarespace Business plan is right for you. However, if your core purpose is selling products, then a Squarespace Commerce plan is a better bet for you.
Plans for e-commerce websites
Squarespace offers two plans for business owners to build fully functional e-commerce stores: Basic Commerce and Advanced Commerce. These are the plans you should look toward if your business revolves around selling products or services online.
Squarespace Basic Commerce
For $26 per month paid annually or $30 paid monthly, you’ll get all the tools you need to build and manage a comprehensive online store.
You’ll get all the website-building and marketing tools included with the Business plan, plus:
A Squarespace point-of-sale system that allows you to sell both online and in-person.
Checkout on your domain.
The ability to sell products on Instagram.
You won’t need to pay a Squarespace fee per transaction with this plan. However, you’ll still be responsible for standard payment processing fees from Stripe, the payment processor with which Squarespace e-commerce integrates.
For the most robust e-commerce functionality, there’s Squarespace’s Advanced Commerce plan, which costs $40 per month paid annually or $46 paid monthly.
This is the most comprehensive plan Squarespace offers. It gives users everything included in the Basic Commerce plan, plus the following features that can help boost your sales and facilitate back-end processes:
Abandoned cart recovery.
Limited availability labels.
In addition to monthly Squarespace fees, there are a few other costs you may need to be aware of when choosing Squarespace to build your business website.
Squarespace gives users the ability to purchase a custom domain name hosted by its registrar, Tucows. Each registered domain name costs $20 to $70 per year. Note that custom domain names are free for one year, only for users who pay on an annual basis. After that, these customers will need to pay the standard domain name registration fee. Also, keep in mind that domain names may be subject to state and local taxes.
Each Squarespace plan offers users the ability to purchase Gmail addresses for their domain names through Squarespace’s G Suite integration, which also includes G Suite’s Basic plan. If you’re paying on an annual basis, this additional service will cost you $72 per email address per year. If you choose to pay on a monthly basis, it’ll cost $6 per email address per month.
Payment processing fees
If you’re selling products online, either through Squarespace’s Business website plan or either of its two Commerce plans, then you’ll need to pay Stripe credit card processing fees. Credit and debit cards accepted online cost 2.9% plus 30 cents per transaction.
Which is right for you?
Squarespace’s Personal plan is the best option for entrepreneurs who need a basic but stylish landing page for their business or a portfolio for their work. (Remember that Squarespace offers templates with blogging capabilities, too.) Choose the Business plan if you want any of the above, plus the opportunity to sell products on your website. This is also a good option if you want a business email attached to your domain name.
If you want to build a fully-fledged e-commerce store, look toward Squarespace’s Commerce solutions. Basic Commerce works for most small e-commerce business owners, but Advanced Commerce is always an option if you want access to a few more selling features — especially if your business sells subscriptions.
A version of this article was first published on Fundera, a subsidiary of NerdWallet.