Don’t Redeem Your Points in United’s MileagePlus Shopping Portal

With high markups on products, there's really no reason to use points for purchases in the portal.
Carissa Rawson
By Carissa Rawson 

Many or all of the products featured here are from our partners who compensate us. This influences which products we write about and where and how the product appears on a page. However, this does not influence our evaluations. Our opinions are our own. Here is a list of our partners and here's how we make money.


Do you have a stash of United MileagePlus miles and no immediate plans for travel? Spending your miles on something other than airfare may sound appealing, but while United offers the option to do so, you probably shouldn’t.

Why? It can be a terrible use of miles, especially when doing so at United’s shopping portal. Don’t believe us? Let’s take a look.

What is United’s shopping portal, and how does it work?

United has two forms of shopping portals. The first acts as a tracking service; when you click through United’s website to shop online elsewhere, you’ll earn miles for every dollar you spend.

The second option allows you to redeem your miles in a variety of ways, including for Apple products, gift cards, show tickets and other merchandise.

The first is fine to use if you’re looking to build up your United miles. The second, however, should be avoided at all costs — not just because airline miles can be difficult to earn in the first place, but because the United shopping portal gives you a terrible value for your miles.

Get up to 80,000 miles with our favorite United cards
Check out our nerdy picks for the best United credit cards and find the right card for you.

United’s shopping portal markup

After extensive analysis of actual redemptions, NerdWallet values United miles at 1.2 cents each, which means that in an ideal world you’ll be receiving at least 1.2 cents of value on every mile that you redeem.

🤓Nerdy Tip

In order to figure out how much you’re paying in possible value for an item, you’ll want to calculate how many miles you’re paying and multiply it by our estimated cent per point value.

A closer look at gift cards

For instance, let's say you want to redeem your miles for a $100 gift card, which will cost you 33,333 miles. Effectively, you're spending just under $400 of value (33,333x1.2 cents) in United miles for a gift card worth $100.

No, really.

A closer look at merchandise

The numbers don’t get any better with items, either, with astronomical markups compared with the retail cost of these goods. Keep in mind that the cash price of these items doesn’t take into account any coupons or discounts you may also be using.

Table showing markup rates on items in the United shopping portal.


Cost in United miles

Cash price of item

United’s markup

Amazon 10.1'' Fire HD 10 Plus Tablet 32GB




CALPAK Ambeur 2-Piece Set




Anchor Hocking 4-Piece Palladian Stainless Steel Cylinder Set




Silver Macbook Pro 14 inch, 16gb Unified memory, 512gb SSD




How free are these products, really, if you're paying exorbitant above-value prices for them?

Is the United shopping portal ever worth it?

The short answer to this is: No. However, there are very specific cases where redeeming your miles for products or gift cards via the United shopping portal might be something you would want to do.

Miles accumulators

Let’s say you have a huge balance of miles, and with continued travel safety concerns, you have no plans of traveling in the future — on United or otherwise.

In this case, redeeming some of those miles may make sense. While you may not be getting the maximized value on those miles, why let them lay dormant when they still have some value and can be redeemed on a variety of products?

🤓Nerdy Tip

You’d still be better off gifting unused miles or booking flights for loved ones rather than purchasing products in the portal.

This can be a useful way to save cash on products or gifts you'd likely be buying anyway.

Small-business owners

Another situation in which you may want to redeem miles on the United travel portal is if you have a small business and the United℠ Business Card, which can help you earn millions of miles per year. With such a large point balance, you may be inclined to redeem those miles for gift cards or an Apple MacBook instead.

You can also think about switching your spending to a business credit card that will more adeptly fit your needs. Cards such as the Ink Business Preferred® Credit Card will earn you more rewards and give you more value for every point you redeem, even when using them for gift cards.

How to shop with the United shopping portal if you still want to

To redeem your miles, you’ll first navigate to the United MileagePlus Awards website:

From there, you can search for products by either:

  • Typing the name of the product you are looking for.

  • Searching all products available within a specific price range.

  • Using the topic bars to search by category or brand.

Note that although you can search products without signing in, you will need to be signed-in to make any redemptions.

If you’re looking for other ways to spend your miles, you can navigate to the top of the page where you will find the “other merchandise sites” dropdown menu. This menu will give you spending options such as MileagePlus Exclusives, MileagePlus Event Awards, using miles on Apple products and using miles on gift cards.

If you want to redeem miles in the United shopping portal

You really shouldn’t. Your miles are worth far more than what United is willing to give you on the shopping portal. Whether you’re looking at a 556% markup on kitchenware or a comparatively low 233% markup on Apple products, you’ll do your finances a favor by staying away.

If you have United miles to burn, consider gifting flights to loved ones instead — and if you’re generating more United miles than you know how to spend, consider opting for a credit card that better suits your needs.

How to maximize your rewards

You want a travel credit card that prioritizes what’s important to you. Here are some of the best travel credit cards of 2024:

United Cards from our Partners
Chase United Airlines Mileage Plus Credit Card

on Chase's website

United℠ Explorer Card
NerdWallet Rating
Rewards rate


Earn 2 miles per $1 spent on dining, hotel stays and United® purchases. 1 mile per $1 spent on all other purchases


Intro offer


Earn 50,000 bonus miles after you spend $3,000 on purchases in the first 3 months your account is open.

Chase United Mileage Plus Explorer Business Credit Card

on Chase's website

United℠ Business Card
NerdWallet Rating
Rewards rate


Earn 2 miles per $1 spent on United® purchases, dining, at gas stations, office supply stores and on local transit and commuting. Earn 1 mile per $1 spent on all other purchases.


Intro offer


Earn 75,000 bonus miles after you spend $5,000 on purchases in the first 3 months your account is open.

Chase United Quest Credit Card

on Chase's website

United Quest℠ Card
NerdWallet Rating
Rewards rate


Earn 3x miles on United® purchases, 2x miles on dining, select streaming services & all other travel, 1x on all other purchases


Intro offer


Earn 60,000 bonus miles and 500 Premier qualifying points after you spend $4,000 on purchases in the first 3 months your account is open.

See more United cards
Get more smart money moves – straight to your inbox
Sign up and we’ll send you Nerdy articles about the money topics that matter most to you along with other ways to help you get more from your money.