For Hilton enthusiasts, co-branded credit card options are plentiful. After the hotel giant went exclusive with American Express in 2018, the issuer revamped its co-branded card offers, debuting several Hilton cards with different annual fees and welcome offers:
- The Hilton Honors American Express Card (annual fee of $0): Earn 75,000 Hilton Honors Bonus Points with the Hilton Honors American Express Card after you use your new Card to make $1,000 in eligible purchases within the first 3 months of Card Membership. Terms Apply.
- The Hilton Honors American Express Surpass® Card (annual fee of $95). Terms apply.
- The Hilton Honors American Express Aspire Card (annual fee of $450): Earn 150,000 Hilton Honors Bonus Points with the Hilton Honors American Express Aspire Card after you use your new Card to make $4,000 in eligible purchases within the first 3 months of Card Membership. Terms Apply.
The more expensive cards come packed with rich benefits, while the no-annual-fee card comes with fewer side perks. In addition, in light of COVID-19, the annual-fee cards are offering expanded rewards, including bonuses in certain categories and increased flexibility with Free Night Certificates. That raises the question: Should you pay more to get more? The answer depends on your spending.
The Hilton cards, compared
The Hilton cards share the same loyalty program, issuer and blue-purple color, but offer different levels of rewards and perks. Here’s how they stack up.
|Hilton Honors American Express Card||Hilton Honors American Express Surpass® Card||The Hilton Honors American Express Business Card||Hilton Honors American Express Aspire Card|
Other benefits (all cards come with no foreign transaction fees)
Expanded benefits related to COVID-19
While the pandemic has drastically altered travel for the moment, Hilton is offering many positive perks for those who hold its credit cards:
The Hilton Honors American Express Aspire Card and the Hilton Honors American Express Surpass® Card
- May 1, 2020, through July 31, 2020, these cards are offering 12 points per $1 at U.S. supermarkets.
- Free weekend night certificates are now “free night certificates” and are accepted on any night of the week (previously they were only usable on weekends).
- Free night certificates are valid until either Aug. 30, 2021, or 24 months after they are awarded (depending on when they were issued).
- From May 1, 2020, through Dec. 31, 2020, bonus points earned on purchases are considered base points, which count toward elite qualifying spend in 2020 and lifetime Diamond status.
The Hilton Honors American Express Aspire Card
- From June 1, 2020, through Aug. 31, 2020, purchases made at U.S. restaurants count toward the $250 annual Hilton resort credit. Terms apply.
Expiration date of certificates
|Certificate||Unexpired as of March 11, 2020||Earned from March 11, 2020 through April 30, 2020||Earned May 1, 2020 through Dec. 31, 2020|
|Valid until||8/31/2021||8/31/2021||24 months from issue date|
Before these changes, free night certificates expired one year from the day they were issued and were only valid on Friday, Saturday and Sunday nights. The extended expiration dates and added flexibility has greatly increased the value of these certificates.
Analysis: Benefit changes
It’s a smart move for Hilton to reorient its bonus categories to provide additional points for U.S. supermarkets in response to spending habit changes of customers. Hilton is also making it much easier to earn status with bonus points by counting them toward Elite status, especially given the decrease in travel. The $250 Hilton resort credit that can now be used at restaurants is an excellent way that cardholders of its most expensive credit card, the Hilton Honors American Express Aspire Card, can continue getting value out of the card. Overall, these initiatives are very positive for Hilton loyalists. Terms apply.
» Learn More: Hilton Honors elite status: Your complete guide
Hilton credit card calculator
Hilton points are worth 0.5 cent each on average, according to NerdWallet valuations. To find out which Hilton card is ideal for you, run the numbers:
» Learn More: How much are my Hilton Honors points worth?
Your cheat sheet for choosing a Hilton card
Before making your final decision, take a top-floor balcony view of your options and make sure you’re choosing a card that’s right for you.
The Hilton Honors American Express Card: If you’re looking for a no-annual-fee sidekick card
» Learn More: Why I love my Hilton Honors American Express
The Hilton Honors American Express Surpass® Card: If you wanT lounge benefits and other perks, but not a huge annual fee
» Learn More: Top benefits of the Hilton Honors AmEx Surpass Card
The Hilton Honors American Express Business Card: If you want more travel and business-related perks than the Hilton Honors American Express Surpass® Card but for the same annual fee
Although it may look similar to the Hilton Honors American Express Surpass® Card, The Hilton Honors American Express Business Card packs a bigger punch. In addition to all the perks of the Hilton Honors American Express Surpass® Card, you can earn a second free night certificate if you spend an extra $45,000 in a calendar year. While this can seem like a lot of money, many businesses have high chargeable expenses. You also earn bonus points in more categories, specifically those related to business and travel such as wireless telephone services, shipping, car rentals and flights booked directly with airlines or AmEx Travel. This card truly is an asset for business owners who maintain loyalty to Hilton. Terms Apply.
The Hilton Honors American Express Aspire Card: If you’re Willing to pay more to travel in style
Even with an annual fee of $450 a year, the Hilton Honors American Express Aspire Card could be a great deal for frequent travelers who stay at Hilton properties regularly. That’s because it comes with a complimentary night reward included each year (regardless of how much you spend), a $250 airline fee credit, a $250 Hilton resort credit (that is currently valid at restaurants), Priority Pass Select membership, automatic Diamond status and a bevy of other top-flight benefits. For travelers who can take advantage of all those perks, the card’s benefits far outweigh its annual fee. Terms apply.
The bottom line
Hilton offers four credit cards to pick from; if you’re a Hilton loyalist and think that you could apply the annual credits to your spending, the Hilton Honors American Express Aspire Card is a solid choice. The Hilton Honors American Express Business Card and the Hilton Honors American Express Surpass® Card are great options for those who want some Hilton perks but for a lower annual fee. And finally, the Hilton Honors American Express Card is a good alternative for those who are looking for a no-fee card but want some Hilton perks, particularly Silver status and no foreign transaction fees. Regardless of your vacation goals, Hilton has a card that matches the needs of any traveler looking to establish loyalty to Hilton.