Male
$33 /month
Female
$27 /month
Lincoln Financial offers consumer-friendly options, like term life insurance that can be purchased over the phone and a universal life policy with long-term care benefits.
Rating Breakdown
Financial strength rating
Strong
Online purchase
No
NAIC complaints
Fewer than expected
Policies offered
Term & permanent
A good fit for people who want to combine life and long-term care insurance in one policy.
If you’re looking for whole life coverage, check out NerdWallet’s list of the best whole life insurance companies.
About Lincoln Financial life insurance
Lincoln Financial Group sells term and universal life insurance, including hybrid policies that include coverage for long-term care. Its strong financial footing and low rate of consumer complaints make it a reliable option for many life insurance shoppers. However, you’ll have to work with an agent to get a policy.
Lincoln Financial earned 4.3 stars out of 5 for overall performance. NerdWallet’s ratings are determined by our editorial team. The scoring formula takes into account consumer experience, complaint data from the National Association of Insurance Commissioners and financial strength ratings.
Lincoln Financial is one of NerdWallet’s best instant life insurance companies for 2026. It also appears on our list of the best no-exam life insurance policies.
» MORE: Best life insurance companies
Where Lincoln Financial stands out
The company’s MoneyGuard policies offer a way to pay for long-term care by taking funds from your death benefit. If you don’t end up needing long-term care, your loved ones will receive the full payout after your death.
If you want to share life insurance with your spouse, Lincoln Financial sells a survivorship policy that pays out after the second person dies.
Where Lincoln Financial falls short
Lincoln Financial doesn’t sell whole life insurance, so if you’re in the market for that kind of policy you’ll need to look elsewhere. And while quick approval is available for some term policies, you’ll still have to work with a financial advisor to get them.
Lincoln Financial life insurance policies
Term life insurance. Lincoln Financial offers two term life insurance policies, and the application starts with a phone or online interview with one of the company’s financial advisors. Some applicants can qualify for coverage quickly without getting a life insurance medical exam. Policies are available in 10-, 15-, 20- or 30-year terms. Coverage starts at $100,000 and may be available to people between the ages of 18 and 80, depending on the policy.
Universal life insurance. The company doesn't sell standard universal life insurance. It does offer variable universal and indexed universal life insurance policies. The lineup includes survivorship life insurance that insures two people, typically a married couple, on one policy. The policy pays out when the second person dies. Some products aren’t available in New York.
Lincoln Financial’s MoneyGuard universal life policies offer long-term care benefits. The death benefit is reduced if you use the policy to pay for long-term care. If no long-term care benefits are paid, the policy pays out the full death benefit when you die.
» MORE: Compare life insurance quotes
Lincoln Financial sample life insurance rates
Below are monthly rates for a 20-year, $500,000 term life insurance policy from Lincoln Financial. These are sample rates for a nonsmoking man and woman in excellent health — the final quote you’re offered will depend on factors like your age, health, lifestyle, occupation and driving record.
Age | Monthly rate - man | Monthly rate - woman |
|---|---|---|
20 | $19.23 | $15.78 |
30 | $19.97 | $19.97 |
40 | $33.30 | $27.07 |
50 | $75.40 | $57.33 |
60 | $208.94 | $143.87 |
Source: LifeStein.com life insurance brokerage. Rates reflect the super preferred class and were generated on November 11, 2025. | ||
Lincoln Financial customer complaints and satisfaction
A strong sign of consumer satisfaction is how many people complain about their insurance company to state agencies. Over three years, Lincoln Financial has drawn fewer than the expected number of complaints to state regulators for a company of its size, according to a NerdWallet analysis of data from the National Association of Insurance Commissioners.
Lincoln Financial ranked No. 14 out of 22 companies in J.D. Power's 2025 U.S. Life Insurance Study for overall customer satisfaction.
» MORE: Best life insurance companies
How Lincoln Financial’s customer experience stacks up
It’s easy to find information about Lincoln Financial’s life insurance policies on its website. For example, you can see details on term lengths, riders, and minimum and maximum coverage amounts for each of the company’s term policies. Each product’s page also has a link to find a financial professional if you’re looking to buy a policy.
We called the company’s customer service line and were connected to a representative after a little bit of bouncing around the phone tree options. The agent was able to answer our questions about term coverage amounts and riders.
We also tried Lincoln Financial’s chat feature. At first we were greeted by a chatbot named Abe, but when we typed the word “representative,” we were connected to a live person. The agent didn’t give us detailed answers to our questions but instead sent us a link to a page where we could search for a financial professional.
The Lincoln Financial app is available for Apple and Android devices, but it gets mixed reviews and focuses mostly on retirement and investing accounts. You can manage certain policy functions on the website, including changing beneficiaries, downloading forms and filing claims.
What it’s like to apply for a policy with Lincoln Financial
To apply for a life insurance policy from Lincoln Financial, you’ll need to work with a financial professional. The site doesn’t support online applications or quotes for any life insurance products.
How Lincoln Financial compares to other insurers
Lincoln Financial | Prudential | Protective | |
|---|---|---|---|
Star rating | |||
Financial strength | Strong. | Exceptional. | Exceptional. |
NAIC complaints | Fewer than expected. | Close to expected. | Fewer than expected. |
J.D. Power ranking | #14 out of 22. | #12 out of 22. | #20 out of 22. |
Policy types offered | Term, permanent. | Term, permanent. | Term, permanent. |
Online experience | Can change beneficiaries and file a claim online. | Can change beneficiaries and file a claim online. | Can get a quote, change beneficiaries and file a claim online. |
Transparency on website | Above average. | Above average. | Above average. |
Best for | |||
Read full reviews |
More about Lincoln Financial
Life insurance aside, Lincoln Financial offers annuities, financial planning services and employee benefits.
How to contact Lincoln Financial
Lincoln Financial can be reached by:
Phone: Call 800-487-1485 on weekdays from 8 a.m. to 6 p.m. ET.
Email: Send a message to CustServSupportTeam@LFG.com.
Live chat: Available from the company’s contact page.
Article sources
NerdWallet writers are subject matter authorities who use primary, trustworthy sources to inform their work, including peer-reviewed studies, government websites, academic research and interviews with industry experts. All content is fact-checked for accuracy, timeliness and relevance. You can learn more about NerdWallet's high standards for journalism by reading our editorial guidelines.
- 1.J.D. Power. J.D. Power 2025 U.S. Individual Life Insurance Study. Accessed Dec 17, 2025.
How we rate the best life insurance companies
✅ 445 life insurers reviewed
📝 210 policies assessed
🔢 1,515 data points analyzed
📊 Star rating categories
When NerdWallet evaluates life insurance companies, our editorial team considers the insurer's strengths and weaknesses, as well as the things that matter most to customers buying a long-term financial product. We then weigh these factors carefully:
💰 Financial strength (35%). We use AM Best ratings to confirm an insurer’s financial stability and ability to pay claims far into the future. The top life insurance companies have an exceptional financial strength rating of A+ or A++ (Superior).
🗣️ Consumer complaints (35%). Our top-rated life insurance companies have fewer than the expected number of complaints to state regulators over a three-year period, according to the National Association of Insurance Commissioners — so you can expect a smoother customer experience.
☎️ Consumer experience (20%). Insurers who allow consumers to contact them by email, phone and live chat earn the highest scores. The same goes for insurers who support online quotes, beneficiary changes and claims.
👀 Transparency (10%). Our methodology gives higher scores to transparent insurers who clearly display information about their policy options, coverage amounts and term lengths (if applicable) on their site.
⭐ What our star ratings mean
Companies with 5 stars are exceptional, with strong financials, diverse policy lineups and great reputations for customer service.
Companies with 4.5 stars are excellent, with solid financials and policy offerings, and good customer service track records.
Companies with 4.0 stars are good, and potentially great for people looking for niche coverage options.
Companies with 3.5 stars or fewer could do better in certain categories, like financial strength and customer complaints.
NerdWallet does not receive compensation for our star ratings or our reviews. Read more about our life insurance ratings methodology and editorial guidelines.
