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Lincoln Financial Group Life Insurance Review 2019

Jan. 2, 2019
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At a glance

  • NerdWallet ranking: No. 9 life insurance company
  • Offers quick application by phone on term life policies.


Lincoln Financial Group offers life insurance, annuities, workplace benefits and retirement plan services. The company got permission to use its brand name from President Abraham Lincoln’s son Robert Todd Lincoln in 1905. President Lincoln’s profile still serves as the company’s logo.

» MORE: The best life insurance companies

Find out more about each element included in our Lincoln Financial Group review by clicking below.

NerdWallet rank: 9th

Lincoln Financial ranked No. 9 out of the 20 best life insurance companies as scored by NerdWallet. Rankings are based on composite scores that combine A.M. Best financial strength ratings, volume of consumer complaints to state regulators and J.D. Power customer satisfaction scores. NerdWallet scores the largest national life insurance companies that sell policies to individuals.

A.M. Best financial strength rating: A+ (superior)

Lincoln Financial’s financial strength is “superior,” according to ratings agency A.M. Best.

Financial strength is important because it indicates how well an insurer can pay claims. It’s especially important when choosing a life insurance company because claims might not be made until decades after a policy is purchased.

Consumer complaints: Better than the median

Lincoln Financial drew significantly fewer than the median number of complaints to state regulators in 2017 for a company of its size, according to the latest data from the National Association of Insurance Commissioners.

The association assigns a complaint ratio score to insurance companies, based on the number of complaints to state insurance commissioners, adjusted for market share. The median score is 1, and a score less than 1 means fewer complaints. The average score for Lincoln Financial’s life insurance subsidiaries, weighted for market share, was 0.12 in 2017.

J.D. Power ratings: AVERAGE

In a 2018 customer satisfaction survey by J.D. Power, Lincoln Financial scored “about average” in four categories and among “the rest,” the lowest rating, in another. The insurer ranked No. 11 overall out of 23 companies included in the survey.

Customer satisfaction category Lincoln Financial's score
Overall satisfaction"About average"
Billing and payment"The rest"
Price"About average"
Policy offerings"About average"
Interaction"About average"

More about Lincoln Financial

Types of life insurance soldOther products & services

  • Term life insurance.
  • Universal life.
  • Variable universal life.
  • Annuities.
  • Combination long-term care and life insurance policies.
  • Workplace benefits.
  • Life insurance options

    Lincoln Financial offers term life with a simple phone interview application. Some people who apply can qualify for coverage quickly without getting lab tests. Available terms are 10, 15, 20, or 30 years.

    The company offers an array of universal life and indexed universal life insurance policies, including a survivorship indexed product. Survivorship life insurance insures two people, typically a married couple, on one policy. The policy pays out when the second person dies.

    Lincoln Financial’s MoneyGuard II is a universal life policy that offers long-term care benefits. The death benefit is reduced if the policy is used to pay for long-term care. If no long-term care benefits are paid, then the policy pays out the full death benefit when the insured person dies. A policyholder can also give up the policy for a return of premiums paid after five years if no long-term care benefits have been used.