at a glance
- NerdWallet ranking: No. 19 life insurance company (out of 23 evaluated).
- Does not sell permanent life insurance and offers no online term quotes.
- Uses a multilevel marketing structure for sales.
Overview
Primerica recruits people to sell its policies, encouraging these new insurance agents to start by selling to family members, friends and co-workers and recruiting them to join the business. Primerica agents also make money based on sales by agents they recruit, which is known as multilevel marketing.
» MORE: The best life insurance companies
Learn more about each of the elements that goes into our review of Primerica by clicking below.
More about Primerica
| Types of insurance sold | Other products & services |
|---|---|
Primerica’s sales strategy
Some insurance experts criticize Primerica for its multi-level marketing structure and lack of life insurance policy choices. Primerica doesn’t provide life insurance quotes on its website, making it hard to easily compare prices with other insurers.
Because of Primerica’s sales strategy, you may find friends or family members pitching the products. Your personal connection with these salespeople could create extra pressure to buy from Primerica, and perhaps pressure later to become a part-time Primerica agent. But it’s always a good idea to compare options and prices from several companies before committing to a personal finance product.
For context, most other life insurance companies sell their products through full-time agents who make a career in life insurance sales.
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