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Transamerica Life Insurance Review 2020

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at a glance

  • Offers a wide range of term and permanent life insurance.
  • Below-average customer satisfaction ratings.
Shopping for life insurance during the pandemic? Be aware that insurers may have changed their products and policy applications. For the latest information on how to cope with financial stress during this emergency, see NerdWallet’s financial guide to COVID-19.

Transamerica offers individual term, index universal, variable universal and whole life insurance. Although its headquarters are no longer in San Francisco, Transamerica still uses the image of the city’s iconic Transamerica Pyramid for its logo.

» MORE: Compare life insurance quotes

Transamerica life insurance

3.0 NerdWallet rating

Transamerica earned 3 stars out of 5 for overall performance. NerdWallet’s ratings are determined by our editorial team. The scoring formula takes into account complaint data from the National Association of Insurance Commissioners and financial strength ratings from A.M. Best.

Transamerica offers two types of term life insurance policies, with terms of 10, 15, 20, 25 and 30 years available.

  • The Trendsetter Super policy offers up to $10 million in coverage — or even more, depending on individual circumstances.
  • The Trendsetter LB offers up to $2 million in coverage and gives access to some of the money before death if the insured person is diagnosed with a chronic, critical or terminal illness.

Whole life insurance policies of up to $2 million are available. Transamerica also sells small whole life policies designed to cover funeral and other final expenses.

Index and variable universal life details are available by contacting an agent. With index universal life, the cash value growth is tied to a market index, such as the Standard & Poor’s 500. With variable universal life, the policy’s cash value growth is tied to the performance of underlying investments. The company’s group universal life insurance is available only through employers.

Transamerica complaints and customer satisfaction

Over three years, Transamerica has drawn more complaints to state regulators than expected for a company of its size, according to NerdWallet’s analysis of data from the National Association of Insurance Commissioners.

Transamerica scored in the bottom quarter of companies in J.D. Power’s 2019 U.S. Life Insurance Study. The company was rated among “the rest” of companies, the lowest rating, for overall customer satisfaction and five other categories. It earned a rating of “about average” for price. Transamerica scored No. 20 out of 24 life insurers evaluated by J.D. Power.

Customer satisfaction category Transamerica's score
Overall satisfactionBelow average
Billing and paymentBelow average
PriceAbout average
Policy offeringsBelow average
InteractionBelow average
CommunicationBelow average
Application processBelow average

More about Transamerica

Transamerica offers additional financial products and services, including annuities, mutual funds, exchange-traded funds (ETFs), retirement planning and workplace benefits.

Methodology: Insurer complaints

NerdWallet examined complaints received by state insurance regulators and reported to the National Association of Insurance Commissioners in 2016-2018. To assess how insurers compare to one another, the NAIC calculates a complaint index each year for each subsidiary, measuring its share of total complaints relative to its size, or share of total premiums in the industry. To evaluate a company’s complaint history, NerdWallet calculated a similar index for each insurer, weighted by market shares of each subsidiary, over the three-year period. Ratios are determined separately for auto, home (including renters and condo) and life insurance.

Methodology: Life insurance ratings

NerdWallet’s life insurance ratings are based on weighted averages of complaint index scores from the National Association of Insurance Commissioners for individual life insurance, and financial strength ratings from A.M. Best, which indicate a company’s ability to pay future claims. To calculate each insurer’s rating, we adjusted the NAIC and A.M. Best scores to a curved 5-point scale.

These ratings are a guide, but we encourage you to shop around and compare several insurance quotes to find the best rate for you. NerdWallet does not receive compensation for any reviews.

Methodology: Insurer complaints

NerdWallet examined complaints received by state insurance regulators and reported to the National Association of Insurance Commissioners in 2016-2018. To assess how insurers compare to one another, the NAIC calculates a complaint index each year for each subsidiary, measuring its share of total complaints relative to its size, or share of total premiums in the industry. To evaluate a company’s complaint history, NerdWallet calculated a similar index for each insurer, weighted by market shares of each subsidiary, over the three-year period. Ratios are determined separately for auto, home (including renters and condo) and life insurance.