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How to Invest in Dividend Stocks

Dividend stocks can be a great choice for investors looking for regular income. Investing in them can be as easy as buying an ETF.
Jan. 8, 2020
Investing, Investing Strategy
How to Invest in Dividend Stocks
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Looking for an investment that offers regular income? Dividend stocks can be a good choice.

Dividend stocks distribute a portion of the company’s earnings to investors on a regular basis. Most American dividend stocks pay investors a set amount each quarter, and the top ones increase their payouts over time, so investors can build an annuity-like cash stream. (Investors can also choose to reinvest dividends. Here’s more about dividends and how they work.)

Dividend stocks tend to be less volatile than growth stocks, so they can also help diversify your overall portfolio and reduce risk.

» View our list: 25 high-dividend stocks

How to buy dividend stocks

We’ll cover two ways to invest in dividend stocks here: Through exchange-traded funds that hold these stocks, and by purchasing individual dividend stocks. Let’s start with dividend ETFs, since they’re the easiest entry.

Investing in dividend stocks through ETFs

Like much in the world of ETFs, dividend ETFs offer a simple and straightforward solution to getting exposure to a specific investing niche — in this case, stocks that pay a regular dividend.

A dividend ETF typically includes dozens, if not hundreds, of dividend stocks. That instantly provides you with diversification, which means greater safety for your payout: Even if a few of the fund’s stocks cut their dividends, the effect will be minimal on the fund’s overall dividend. A safe payout should be your top consideration in buying any dividend-paying investment.

Here’s how to buy a dividend stock ETF:

1. Find a broadly diversified dividend ETF. You can typically find dividend ETFs by searching for them on your broker’s website. (No broker? Here’s how to open a brokerage account.)

Probably the safest choice is a low-cost fund that picks dividend stocks from the S&P 500 stock index. That offers a broadly diversified package of America’s top companies. You may want to also restrict your search to commission-free options, so you don’t pay a commission each time you buy or sell the ETF.

2. Analyze the ETF. Make sure the ETF is invested in stocks (also called equities), not bonds. You’ll also want to check the following:

  • The dividend yield. This is how much a company pays out in dividends each year relative to its share price, and is usually expressed as a percentage. Generally, higher is better, though anything above 3.5% should be examined more closely to assess the safety of the investment.
  • 5-year returns. Generally, higher is better.
  • Expense ratio. This is the ETF’s annual fee, paid out of your investment in the fund. Look for an expense ratio that is under 0.50%, but lower is better.
  • Stock size. Dividend ETFs can be invested in companies with large, medium or small capitalization (referred to as large caps, mid caps and small caps). Large caps are generally the safest, while small caps are the riskiest.

3. Buy the ETF. You can buy ETFs just like you’d buy a stock, through an online broker. A good approach is to buy them regularly, to take advantage of dollar-cost averaging.

Why you should buy an ETF: The biggest advantage for individual investors is that you can buy just one ETF and don’t have to track dozens of companies, which is what you’d have to do if you buy dividend stocks yourself. Buy your dividend ETF and then add money to it regularly.

» Learn more: How to buy an ETF in 60 minutes or less

Investing in individual dividend stocks

Building a portfolio of individual dividend stocks takes time and effort, making it more complex than investing through a dividend ETF. But by picking and choosing your dividend stocks, you have the potential to personalize a portfolio and find higher dividends than in an ETF.

Before buying a stock, you’ll need to analyze the company and industry, evaluate the safety of the dividend and then determine how much to buy.

Here’s how to buy a dividend stock:

1. Find a dividend-paying stock. You can screen for stocks that pay dividends on many financial sites, as well as on your online broker’s website.

2. Analyze the company. This step is probably the hardest but the most important. To make sure you choose a healthy company that can sustain its dividend for years, you’ll need to spend a lot of time understanding the company’s financial statements and industry.

» Learn more: How to research a stock

3. Analyze the safety of the dividend. What is the payout ratio? That is, what percentage of income does a company pay in dividends? The lower it is, the safer the dividend and the faster the dividend can grow over time. A payout ratio over 80% is generally a red flag, but even that is just a rough benchmark. In some industries, you don’t want a payout ratio above 50%.

4. Decide how much stock you want to buy. You need diversification if you’re buying individual stocks, so you’ll need to determine what percent of your portfolio goes into each stock. If you’re buying 20 stocks, you could put 5% of your portfolio in each (or buy 25 stocks at 4%, 30 stocks at 3.3%, etc.). However, if the stock is riskier, you might want to buy less of it and put more of your money toward safer choices.

The No. 1 consideration in buying a dividend stock is the safety of its dividend. So when buying a dividend stock, it’s absolutely crucial that you not be a “yield pig,” focusing only on the highest dividend yields. A high yield often signals that investors are skeptical of the company’s ability to sustain the dividend and that it may be in danger of being cut. That skepticism drives down share price, and a lower share price pushes the yield ratio higher.

If the market thinks the dividend will be cut and it is cut, the stock will go down and you’ll lose money. Plus, you’ll have a smaller dividend. So you get hit two ways.

Why you should buy individual dividend stocks: You like the challenge of combing over the market for attractive stocks and don’t mind — even enjoy — spending the time to do it. If you’re good, you’ll likely be able to build a portfolio of dividend stocks that offers a higher yield than what you could find in a dividend ETF.

» Need a brokerage account? Here are our top picks for both individual stocks and ETFs.

Online Broker
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For more, check out our full list of the best brokers for stock trading.

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