The bottom line:
Rebalance 360's hands-on help with two financial advisors assigned to each client is ideal if you have more than $100,000 in retirement savings to manage.
Pros & Cons
Clients get two dedicated advisors.
Comprehensive financial planning.
Diverse portfolio mix and low fund costs.
$250 one-time account setup fee.
$100,000 account minimum.
High management fee.
Compare to Other Advisors
$1,800 and up
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With an account minimum of $100,000, Rebalance 360 makes its pitch to investors who have accumulated significant savings in their 401(k) or other retirement savings accounts and are looking for comprehensive, personalized wealth management.
Rebalance 360 is part of a growing field of online financial planning services that combine hands-on financial planning with automated investing technology. Rebalance uses a tiered system for management fees, charging 0.7% for balances under $1 million, 0.5% for the next $4 million and 0.25% for balances over $5 million. This online financial planner is most attractive to investors who already have a significant retirement war chest.
Rebalance 360 is best for:
Investors who need more guidance.
Access to human advisors.
Rebalance 360 at a glance
Account management, planning or subscription fee
Setup or onboarding fee
$250 (waived for existing Fidelity or Schwab clients, which is where Rebalance 360 holds client accounts).
Advisor access and credentials
Unlimited access to a dedicated financial advisor and service representative; certified financial planner available upon request.
Financial planning services
Can advise on a majority of situations covered by full-service financial planning firms; will provide estate-planning guidance but does not create plans.
Accounts held by either Fidelity or Schwab.
Investment expense ratios
ETF expense ratios average 0.11%.
ETFs from up to 10 asset classes; personalized based on client's existing portfolio.
Tax-loss harvesting on client-by-client basis.
Customer support options (including website transparency)
Video conference and phone support Monday - Friday 8:30 a.m. to 8:30 p.m. Eastern; email support. Video meeting at least once per year.
Where Rebalance 360 shines
High-touch service: Rebalance's biggest strength is its focus on providing personal service from human financial advisors who comprehensively handle clients’ wealth management. That’s a key difference from strictly digital robo-advisors such as Wealthfront, which are cheaper but also less comprehensive. Rebalance is competing with traditional brick-and-mortar financial advisors and other online planning services, such as Personal Capital and Facet Wealth.
Rebalance assigns each customer a retirement investment advisor and a service representative, and clients have unlimited access to them. (Personal Capital has a similar offer but requires a $200,000 minimum investment to qualify for two dedicated advisors.) The advisor sets your game plan, examining all your assets and developing an investment program that takes into account your future needs and risk tolerance.
Meanwhile, the service representative oversees the logistics of that plan. A key goal of this personalized approach is to handle the tougher, retirement-related issues that arise, not just the relatively simple “buy this investment” decisions. In addition, the advisor will meet with you at least annually to see how your life or goals have changed and whether your financial plan needs to adjust. Most meetings are held via video conference.
Portfolio mix and fund expenses: Rebalance builds its portfolios using passively managed exchange-traded funds, which track a preset index of companies. That keeps expense ratios down, leaving more money in your pocket. The advisor uses high-quality ETFs created by the largest players in the industry — Vanguard, State Street and iShares. The average portfolio has an expense ratio of around 0.11%, comparable to rivals.
Like robo-advisors, Rebalance uses your risk tolerance and goals to fit you with a portfolio. For example, if you have a long time until retirement, Rebalance can make your portfolio more aggressive, focusing on growth. If you’re closer to retirement, you’ll probably want more stable income and less chance of capital loss. Most of the firm’s portfolios contain 10 asset classes to achieve broad diversification. More narrowly focused portfolios, like those designed to produce income or for aggressive growth, typically have about five asset classes.
The funds cover a wide swath of the market, including American stocks, foreign stocks, real estate, small companies and bonds, so your portfolio can have exposure to a variety of investments, based on your needs.
Where Rebalance 360 falls short
Account management fees: High-touch service comes at a price. Rebalance’s fees for clients with less than $5 million are on the higher end compared to peers like Vanguard Personal Advisor Services (0.3%) and Schwab Intelligent Portfolios Premium (whose $30 monthly management fee shakes out to 0.36% on a $100,000 balance and shrinks as balances rise), or the premium offerings at Ellevest (0.5%) and Betterment (0.4%).
» Compare options: View our list of the best financial advisors
But Rebalance’s fee is much better than Personal Capital’s sliding scale, which starts at 0.89% for balances below $1 million.
Rebalance uses Charles Schwab and Fidelity Investments as custodial brokerages and charges a one-time $250 fee to open your account (waived for existing Schwab or Fidelity account holders). Customers are also charged $35 to $50 per portfolio rebalancing, which Rebalance does on average twice a year.
Account minimum: Rebalance's account minimum is $100,000, a stiff entry for many investors. While Rebalance’s minimum is in the ballpark with some higher-end players such as Personal Capital, it’s higher than comparable services from Vanguard and Schwab.
Is Rebalance 360 right for you?
If you’ve accumulated a substantial nest egg and need more personalized and comprehensive advice from an actual human, Rebalance might be a good option. Getting a pair of representatives — including a financial advisor dedicated to you — provides peace of mind for many investors and could help you make smarter investing and wealth-management decisions. But many investors may find a similar level of service with lower and fewer fees at other online advisors.