New Southwest Priority Card Offers Sky-High Bonus, Perks Galore

Melissa LambarenaJul 19, 2018

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Southwest Airlines fans, fasten your seat belts: A new co-branded credit card is ready for takeoff, and it's loaded with goodies.

The , launched this week by the airline and Chase, offers many of the same benefits as the . But it piles on several enticing extras — including a rich introductory bonus offer — that can easily outstrip the card's annual fee of .

The card offers a limited-time sign-up bonus: Up to 65,000 points. Earn 40,000 points after you spend $1,000 in the first 3 months from account opening. Plus, earn 25,000 points after you spend a total of $15,000 within your first year from account opening

That sizable sign-up bonus isn't the only highlight of the . New cardholders will also receive:

The card's limited-time sign-up bonus — if you can spend enough on the card to earn the full amount — is larger than those currently available on the existing  or the , and it represents the chance to earn more than half the points needed for a much-coveted . You can be eligible for a Companion Pass by earning 110,000 qualifying points in a calendar year (in 2020, this is increasing to 125,000.)

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Eligible Premier and Plus cardholders may be able to upgrade to the , but they won’t qualify for its introductory sign-up bonus.

“There really weren't in-flight and day-of-travel benefits on our current cards,” said Leslie Gillin, Chase co-brand cards president. “We listened to our consumers and the number one insight that we heard was that people wanted to get on the plane faster.”

Outside of the sign-up bonus and travel credit, the  offers many ways to offset the cost of its annual fee. Its anniversary points alone could be worth plenty, . The four upgraded boardings have a value of $30 to $50 per flight. If you plan to take advantage of all perks, you’ll more than make up for the cost of carrying the card.

The card doesn’t offer like most airline credit cards do because Southwest doesn’t charge for your first two checked bags. Other airlines generally charge $25 or more per bag each way.

The  may also offer a geographical advantage for some as Southwest gets closer to 

“We think a lot of folks on the West Coast are going to love how many points they’re going to get,” said Corbitt Burns, director of Rapid Rewards at Southwest Airlines.

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