When Is the Best Time to Buy a TV?
The best TV sales happen during Super Bowl season, spring and Black Friday.
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Lead Writer & Content Strategist If you’re looking for a TV deal that matches the size of your dream big screen, timing is everything, according to experts. Some of the best times of year to buy a TV (and save money) are Super Bowl season, spring, Prime Day and Black Friday.
Here’s a quick snapshot based on what kind of buyer you are:
- If you want the cheapest price: Shop January-February or late November.
- If you want the latest tech: Buy in spring but pay more for new models.
- If you want a balance: July sales on last year’s models.
🏈 Super Bowl season
When: January and February.
Why: The biggest football game of the year brings big TV discounts, says Pete Putman, an industry expert and former education director for the Society of Motion Picture and Television Engineers.
The Super Bowl is an ideal event to highlight TVs, especially the big ones. Also, current TV models have been out for nearly a year by February, so there’s been a natural decrease in price, says Jim Willcox, senior home and tech editor at Consumer Reports.
What to expect: Football-inspired sales start in January and run until the Super Bowl in February (Feb. 8, 2026). Look for good deals on big screen models at the usual big-box stores — like Best Buy and Walmart — or on a manufacturer’s site, like Samsung or LG.
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📺 TV release cycle
When: Spring.
Why: New TV models start hitting the market in March or April, Willcox says. Once they do, the prior year's models will likely be discounted. If you don’t need the latest features on the most recent releases, you can usually score a year-old but still brand new set at a discount.
What to expect: Putman says to expect closeouts on the prior year’s models after the new sets are released. Closeouts can also extend into the summer.
🛍️ Prime Day
When: July.
Why: Amazon’s big summer sale rivals Black Friday in its pricing, and you can often snag great deals on much more than TVs because other retailers create their own sales to compete.
What to expect: If you’re looking for a mid-range TV, a smart TV (especially one of Amazon’s Fire TVs), or want to score a deal on last year’s model, now’s your time. TVs in these categories are typically discounted by hundreds of dollars.
Various sizes of Samsung’s popular Frame TV are typically on sale, and are bundled with compatible frames, so this is a great time to buy — only second to Black Friday.
Buying a TV in July instead of waiting until Black Friday can help spread out your spending across the year, which might be easier on your budget during the already expensive holiday season.
🎁 Black Friday
When: November.
Why: Lots of major retailers compete on Black Friday, and in the age of online shopping, pricing is often reactive; stores can respond to competitors' prices in real time throughout the day.
What to expect: TVs are usually hundreds of dollars off during Black Friday promotions, which are fair game all November long — and sometimes starting as early as October.
But you’ll also discover that some manufacturers create special TV models specifically for Black Friday. Willcox says these sets, called derivatives, can be similar to current models but might lack some features.
If you search for an advertised model number and can’t find any user reviews or don’t see it sold anywhere else, it’s likely a derivative.
4 tips to get the best TV deals
Regardless of when you buy, deploy these savvy shopping strategies year-round:
- Go to the store. While you should always compare prices online, Putman says there’s value in seeing a TV’s display and size in person.
- Look for a price match guarantee. Check a retailer’s price matching policy. Some stores will refund you the difference if an item drops in price within a certain window after purchase. The one caveat? Willcox says items purchased during sale periods like Black Friday are often excluded from price matching.
- Do your homework. Electronics retailer Best Buy also said the lead-up to the Super Bowl and the holiday season are two of the best times to buy a TV. But if you're shopping in a pinch, the store also offers a deal of the day section. If you can't time your TV purchase, you might still be able to find a deal. Other retailers may have similar offers.
- Consider forgoing advanced technology: It could cost more if you opt for a TV with advanced smart features. Instead, find a cheaper model. You can always add a plug-in streaming device, like a Roku, to a TV to make it “smart.” Or, if you’re not huge on tech when it comes to TVs, consider going for a model that has solid primary features, like 4K resolution.
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