Fidelity Life focuses on life insurance for seniors and people who need coverage quickly, but the company draws a lot of complaints.
Rating Breakdown
Financial strength rating
Strong
Online purchase
Yes
NAIC complaints
Far more than expected
Policies offered
Term, permanent & no-exam
If you’re over 50, consider a top-rated insurer from our list of the best life insurance for seniors.
About Fidelity Life insurance
Fidelity Life offers term products and a range of permanent options aimed at older customers. While its no-exam life insurance policies may be appealing to some shoppers, the company draws a high number of consumer complaints.
Fidelity Life earned 3.5 stars out of 5 for overall performance. NerdWallet’s ratings are determined by our editorial team. The scoring formula takes into account consumer experience, complaint data from the National Association of Insurance Commissioners and financial strength ratings.
» MORE: Best life insurance companies
Where Fidelity Life stands out
Fidelity Life designs many of its policies specifically for seniors, including term, whole, final expense and guaranteed issue life insurance. For qualified applicants, some policies may be available to purchase online without taking a medical exam. The company also has several riders that customize coverage and standalone accidental death insurance.
Where Fidelity Life falls short
Fidelity Life doesn’t offer some types of insurance, including universal life, and the company’s premiums can be higher than average. More importantly, Fidelity Life has drawn a far higher rate of complaints to state agencies than expected for an insurer of its size.
Fidelity Life insurance policies



Term life insurance. Open to applicants ages 18 to 65, the company’s term life insurance offers coverage amounts from $50,000 to $2 million in terms of 10, 15, 20 and 30 years. Depending on where you live, you might be able to get a quote online — though you’ll need to speak to an agent to finalize coverage.
Senior life insurance. Fidelity Life also sells several types of life insurance for seniors. These products are meant for people ages 50 and over and include:
Senior term life with coverage amounts ranging from $10,000 to $150,000 and term lengths of 10, 20 and 30 years. This policy is for seniors ages 50 to 70 and doesn’t require a medical exam to qualify for coverage.
Whole life insurance for people up to age 85 who need between $10,000 and $150,000 of coverage. There’s no medical exam required, but you’ll need to answer some health questions. The company will also look at publicly available data (like your car registration) to determine eligibility.
Final expense life insurance policies with relatively low coverage amounts — $5,000 to $40,000 — for people up to age 85. You’re required to fill out a medical questionnaire, but there’s no exam.
Guaranteed issue life insurance that tops out at $25,000. For guaranteed issue policies, Fidelity Life doesn’t ask any medical questions and, as long as you’re between 50 and 85 years old, you’re guaranteed to get approved.
Fidelity life insurance riders
Depending on the policy, you might be able to customize your coverage with life insurance riders, including:
Accelerated death benefit rider. Allows you to access your life insurance payout before you die if you’re diagnosed with a terminal illness.
Child life insurance rider. Adds a small amount of coverage for your children until your policy expires or they turn 23.
Accidental death rider. Increases the payout of your life insurance policy if you die in a covered accident.
» MORE: Compare life insurance quotes
Fidelity Life customer complaints and satisfaction
A strong sign of consumer satisfaction is how many people complain about their insurance company to state agencies. Over three years, Fidelity Life has drawn far more than the expected number of complaints to state regulators for a company of its size, according to a NerdWallet analysis of data from the National Association of Insurance Commissioners.
- What Reddit users say about Fidelity Life
Reddit is an online forum where users share their thoughts in “threads” on various topics. The popular site includes plenty of discussion on financial subjects like life insurance, so we sifted through Reddit forums to get a pulse check on how users feel about insurers. People post anonymously, so we cannot confirm their individual experiences or circumstances.
In regards to Fidelity Life, Reddit sentiment can best be described as confused. For most users who had complaints about the company, it wasn’t clear whether they were reporting issues with Fidelity Life or Fidelity Investments Life. That’s a different insurer associated with the financial services company, Fidelity Investments, and only sells term life insurance.
For Reddit users who were clearly calling out Fidelity Life, comments focused on checking whether the higher rates being quoted were justified in terms of value.
How Fidelity Life’s customer experience stacks up
The Fidelity Life website makes it easy to get information about the company’s policies and start an application online. The insurer’s phone number is clearly listed at the top of the site in case you need help. However, we didn’t see a live chat option.
We called the insurer and were connected to a representative within two minutes. When we asked how much term life insurance was available, the representative told us it would depend on a lot of factors. She said we could go through the online quote process, or she could connect us to an agent who could give us a quote over the phone. When we asked how to activate an accelerated death benefit rider, the representative said that was also a question for an agent.
Fidelity Life doesn’t offer a mobile app and you can’t change beneficiaries online.
What it’s like to apply for a policy with Fidelity Life
You can start the quote process from the Fidelity Life homepage. After you enter your age, ZIP code, gender, employment status and overall health condition, you’ll get estimated rates for a selection of term life policies.
Screenshot captured by our editorial team on October 25, 2025.
You can click “continue” for a policy you’re interested in. You’ll be asked for your name, contact information and other details to get a more personalized quote. The fine print on this page notes that by entering your phone and email address, you’re consenting to receive insurance offers from Fidelity Life and “partner agents.”
Screenshot captured by our editorial team on October 25, 2025.
How Fidelity Life compares to other insurers
Fidelity Life | AAA | TruStage | |
|---|---|---|---|
Star rating | |||
Financial strength | Strong. | Strong. | Strong. |
NAIC complaints | Far more than expected. | Far more than expected. | More than expected. |
J.D. Power ranking | N/A. | N/A. | N/A. |
Policy types offered | Term, permanent, no-exam. | Term, permanent. | Term, whole, no-exam. |
Online experience | Can get a quote, apply for and buy a policy online. | Can apply for and buy a policy online, as well as file a claim. | Can apply for and buy a policy online, as well as change beneficiaries and file a claim. |
Transparency on website | Above average. | Above average. | Average. |
Read full reviews |
More about Fidelity Life insurance
The company is owned by Vericity, which also owns eFinancial, an insurance agency that sells Fidelity Life products. It’s not affiliated with Fidelity Investments or Fidelity Investments Life Insurance.
How to contact Fidelity Life
Fidelity Life can be reached by:
Phone: Call 800-369-3990 on weekdays from 8 a.m. to 5 p.m. CT.
Email: Send a message to info@fidelitylife.com or use the contact form on the website
Live chat: Not available.

Frequently asked questions
Is Fidelity Life a real insurance company?
Is Fidelity Life a real insurance company?
Yes, Fidelity Life is a real insurance company but it can often get confused with other insurers or companies that have similar names. Founded in 1896, Fidelity Life is a life insurer based in Illinois. It is not associated with the financial services company Fidelity Investments or Fidelity Investments Life, which offers term life insurance.
How long does Fidelity Life take to pay out life insurance claims?
How long does Fidelity Life take to pay out life insurance claims?
Fidelity Life says most life insurance claims are paid within 60 days. You can make the claims process smoother by making sure you’ve gathered all the information the insurer is asking for.
How much does Fidelity Life insurance cost?
How much does Fidelity Life insurance cost?
For a 20-year, $500,000 term life insurance policy for a female California resident in excellent health, Fidelity Life charges around $40 per month. This rate is on the higher end of the price range for this type of term life policy, coverage and age group.
How we rate the best life insurance companies
✅ 445 life insurers reviewed
📝 210 policies assessed
🔢 1,515 data points analyzed
📊 Star rating categories
When NerdWallet evaluates life insurance companies, our editorial team considers the insurer's strengths and weaknesses, as well as the things that matter most to customers buying a long-term financial product. We then weigh these factors carefully:
💰 Financial strength (35%). We use AM Best ratings to confirm an insurer’s financial stability and ability to pay claims far into the future. The top life insurance companies have an exceptional financial strength rating of A+ or A++ (Superior).
🗣️ Consumer complaints (35%). Our top-rated life insurance companies have fewer than the expected number of complaints to state regulators over a three-year period, according to the National Association of Insurance Commissioners — so you can expect a smoother customer experience.
☎️ Consumer experience (20%). Insurers who allow consumers to contact them by email, phone and live chat earn the highest scores. The same goes for insurers who support online quotes, beneficiary changes and claims.
👀 Transparency (10%). Our methodology gives higher scores to transparent insurers who clearly display information about their policy options, coverage amounts and term lengths (if applicable) on their site.
⭐ What our star ratings mean
Companies with 5 stars are exceptional, with strong financials, diverse policy lineups and great reputations for customer service.
Companies with 4.5 stars are excellent, with solid financials and policy offerings, and good customer service track records.
Companies with 4.0 stars are good, and potentially great for people looking for niche coverage options.
Companies with 3.5 stars or fewer could do better in certain categories, like financial strength and customer complaints.
NerdWallet does not receive compensation for our star ratings or our reviews. Read more about our life insurance ratings methodology and editorial guidelines.
