Fitbit Black Friday 2020 Deals: Are They Worth It?

Kohl’s discounted the Fitbit Ionic by $50 in 2019 and gave shoppers $60 in Kohl’s Cash.

Lauren SchwahnOctober 21, 2020

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NerdWallet is here to help you win Black Friday while leaving your budget intact. We spend the time, you save the money. Visit regularly for holiday shopping tips and announcements about your favorite retailers. Black Friday is Nov. 27.

Fitbit’s vast health and fitness product line includes smartwatches with built-in GPS and colorful activity trackers for kids. Although the prices, styles and functions vary, Fitbits share one major feature: They’re often at their lowest prices around Black Friday.

We’re tracking this year’s deal info below.

What are the best Black Friday Fitbit deals in 2020?

Still waiting for the best 2020 Fitbit Black Friday deals? So are we. Keep checking back, because we'll post them here as soon as we get the details. In the meantime, take a look at what happened in 2019 for an idea of what you can expect this year.

Bigger Black Friday savings

You could earn an extra, yes extra, 2%-10% cash back on eligible deals – all with the NerdWallet app.

What were the best Black Friday Fitbit deals in 2019?

Last year, several major retailers slashed prices on Fitbits in assorted styles. Among the top deals:

  • Costco sold the Fitbit Versa 2 bundled with an extra band for $139.99 ($50 off).

  • Kohl’s marked down the Fitbit Ionic to $199.99 ($50 off), plus gave shoppers $60 in Kohl’s Cash.

  • Target offered the Fitbit Ace 2 for $49.95 ($20 off).

How to decide if it’s worth it

Retailers aren’t stingy when it comes to Fitbit deals. But you’ll likely find plenty of other wearables, including the Apple Watch, on sale during Black Friday. Make sure to compare different brands, models and promotions to find the option that suits you best.

If you can’t decide by the time Black Friday rolls around, don’t sweat it. You can often find fitness gear at a discount during New Year’s sales in January.

How to budget for a Fitbit

To figure out whether there’s enough room in your budget for a new Fitbit, break your monthly spending down into needs, wants and savings categories. If a Fitbit along with your other “wants” will eat up more than 30% of your monthly income, possibly reconsider the purchase or look for ways to save money.

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