Many or all of the products featured here are from our partners who compensate us. This influences which products we write about and where and how the product appears on a page. However, this does not influence our evaluations. Our opinions are our own. Here is a list of our partners and here's how we make money.
Need to start an e-commerce business with little to no up-front cost? Free e-commerce WordPress themes are your answer. With seamless shopping cart integration, various layouts and blogging features, free themes provide the essential tools to run any type of online store. You simply need to pick the look and feature set that’s right for you.
To help you through the process, we scoured the market and uncovered 25 of the best free WordPress e-commerce themes that pair sound basics with impressive design and customization options. Plus, each fully integrates with popular WordPress e-commerce plugins, like WooCommerce and WP EasyCart, which are also free. Going this route, your only out-of-pocket cost is website hosting — and even that is negligible if you use BlueHost’s $2.95 monthly plan.
So if you're asking, "What is the best free WordPress e-commerce theme?", you might find the answer within our list below:
1. Zigcy Lite by Access Press
Zigcy Lite delivers many of the bells and whistles that define a modern website. Full-width design, built-in sliders, custom color schemes, site search and great SEO tools are all built into this free theme. Plus, it fully integrates with the most popular WordPress e-commerce plugin, WooCommerce, as well as WP EasyCart and others.
Using three prebuilt designs, you can set up an online store using Zigcy Lite in no time. Adding your logo and social buttons, setting a color scheme and inserting slider images takes just a few clicks in Zigcy’s theme customizer. After that, it’s just a matter of installing WooCommerce and tying your products and categories to various homepage elements.
2. Sporta by Modern Themes
Sporta is a modern theme designed to highlight sleek, edgy brands. It integrates beautifully with the free WooCommerce e-commerce and WP EasyCart plugins, so product pages fit seamlessly within your overall site design. Sporta delivers a gorgeous homepage with animated sliders and customizable sections and it offers drop-down menu options. Color schemes and typefaces are fully customizable in Sporta, and its responsive design ensures your site looks great across all devices.
Left, right and full-width layouts are available for both pages and posts in Sporta. Plus, you can use shortcodes to insert image galleries, buttons and other elements into site content. You can extend Sporta’s features with a paid plan, but the free version is a great entry point for any startup.
3. eStore by ThemeGrill
eStore is a free e-commerce WordPress theme specifically designed for large product collections. If you sell fewer than 50 items, eStore might be overkill for your startup or side-gig. However, if you offer a wide assortment of products — or plan to soon — you should seriously consider eStore.
eStore is another free WordPress theme that boasts very high ratings, which is impressive considering it has more than 10,000 users. But that’s no surprise since eStore’s feature list is extensive. WooCommerce-ready eStore lets you highlight and showcase products on your homepage in many ways using various grids and widgets. You can also customize your site headers and color scheme, choose a left or right sidebar and use multiple menus to organize your product categories.
4. Vogue by Kaira Themes
Vogue is a free WordPress e-commerce theme that delivers sophisticated simplicity. Clean header design highlights your logo and main navigation without distracting from the imagery featured in the slider or pages below. Vogue is a social-focused theme, so your social media icons are prominently featured to engage shoppers and promote your business through social channels.
Vogue is highly rated and boasts more than 10,000 downloads, so you can be sure of its stability and user-friendly features. With Vogue, you get four header options, five blog post layouts and an ultra-modern blog masonry grid page. It also integrates with the free WooCommerce e-commerce plugin for seamless online store functionality and sitewide consistency.
5. Tyche by ColorLib
If you’re looking for sleek styling out of the box, try the Tyche free e-commerce WordPress theme on for size. Tyche delivers many built-in perks including a homepage slider, customizable homepage sections, left or right sidebar options, multiple menus and sitewide header banners and social icons. Paired with the free WooCommerce e-commerce plugin, Tyche is an ideal free e-commerce theme for any style-focused shop.
User-friendly Tyche is made by top theme developer ColorLib, and it’s no wonder that both theme and developer have great user reviews. ColorLib provides detailed documentation for its themes, including setup videos that walk you through every step and feature. If a no-fuss setup is your goal, Tyche delivers.
6. OceanWP by Nicolas
OceanWP is an e-commerce-ready WordPress theme that delivers cutting-edge design and many customization options. If you don’t mind digging into WordPress and playing with custom options and page builder tools, OceanWP is a great choice. It’s a fast, responsive theme with plenty of SEO punch, plus it works with top WordPress e-commerce plugins and page builders like Elementor and Beaver Builder.
OceanWP comes with several free pre-built site designs that you can use to quickly launch your online store. You can extend OceanWP’s features and design options by adding the core extension bundle for $39 per year. However, the free version delivers plenty of functionality for a shoestring startup.
7. Hestia by ThemeIsle
Hestia is a free WordPress e-commerce theme that works great for one-page websites. If you’re selling a single item, small assortment of products, or online services, Hestia is one to consider. It’s also a great choice for building landing page websites for marketing and lead generation.
With Hestia, you don’t have to build out multiple pages and menus to launch a complete website. You can simply install free WordPress e-commerce plugin, insert a few items or services to sell, complete a few home page sections with marketing content — and that quickly, your website is complete. Hestia gives you four prebuilt page designs in the free version. Plus, it supports multiple product and blog pages under a simple menu structure, if needed.
8. Leto by aThemes
Don’t let Leto’s simple styling fool you. You’ll find some serious sales conversion features packed into this free e-commerce WordPress theme. Leto’s package includes a homepage hero image, customizable homepage and header elements and control over colors and fonts. Leto also features a sticky header that keeps your logo and navigation menus onscreen as shoppers scroll down the page. This feature is missing from most of the best free e-commerce WordPress themes on this list.
Leto integrates beautifully with the free WooCommerce and WP EasyCart e-commerce plugins. After a quick setup using Leto’s pre-built page templates, you can quickly connect featured items and product categories to Leto’s home page. Plus, you can add conversion triggers such as free shipping or sale messages to various homepage sections.
9. 8Store Lite by 8Degree Themes
The free 8Store Lite WordPress e-commerce theme lets you build a visually stunning e-commerce store in no time. It features a homepage video banner, which sets it apart from most other free WordPress themes. Video is a proven conversion tool, and if it’s part of your marketing strategy, you can easily showcase video front-and-center using 8Store Lite.
8Store Lite fully integrates with the free WP EasyCart and WooCommerce e-commerce plugins for sitewide design consistency. Plus, you can customize all homepage elements, the site header, colors and fonts, and choose from four sidebar configurations for pages and posts. 8Store Lite also delivers key conversion tools like call-to-action inserts within blog posts, a promotion countdown banner and featured product sliders.
10. Neve by ThemeIsle
If you want a free e-commerce WordPress theme designed for WordPress’s new Gutenberg editor, check out Neve. This ultra-modern theme lets you explore the power of Gutenberg design blocks throughout your pages and posts. Plus, it seamlessly integrates with plugins like WP EasyCart and WooCommerce for online store functionality.
If you’re just beginning to learn how to use WordPress, it’s a good idea to choose a Gutenberg-ready theme since that’s where WordPress is heading. Neve’s free version delivers virtually unlimited customizability, largely due to its Gutenberg features. However, paid plans cost just $59 per year and extend customization into WooCommerce product pages. This is a unique feature that most free and many paid WordPress themes can’t match.
11. Izabel by Catch Themes
Izabel is an ideal free WordPress e-commerce theme for stores that want to showcase great visuals. This theme features a combination slider and masonry grid home page that highlights products and categories in an eye-catching fashion. Izabel is completely responsive, too, so sites look equally stunning across desktop, tablet and mobile phone devices.
This theme works with free e-commerce plugins, including WooCommerce and WP EasyCart for shopping cart functionality. With Izabel, you can easily tie featured products and categories to specific homepage sections, and insert blog posts, testimonials and stylebook galleries to further engage shoppers.
12. Fashion Diva by Blossom Themes
Fashion Diva is a free WordPress e-commerce theme made specifically for influencers-turned-sellers and online stores with strong social media marketing. Perhaps the best feature of Fashion Diva is its Instagram integration. Social media butterflies can place an Instagram profile feed on the home page to engage shoppers and further social branding. Fashion Diva also places prominent social icons in its top bar to drive social engagement.
Fashion Diva integrates with the free WooCommerce e-commerce plugin for shopping cart functionality. It provides two customizable homepage layouts with featured product categories and blog post sliders. Fashion Diva is clearly designed with the fashionista in mind, but it’s still quite customizable. By simply changing the color scheme and logo, you can make this social-forward theme your own.
13. OnePress by FameThemes
OnePress is a free one-page e-commerce WordPress theme that gets high marks from its more than 130,000 users. OnePress delivers modern styling with full-width imagery, parallax effects, customizable content blocks and fully responsive design. Add e-commerce features with a free plugin like WooCommerce or WP EasyCart to easily market and sell products, services and memberships online.
Use OnePress’s ready templates to quickly build out the bones of your WordPress e-commerce website. From there, you can customize page blocks to display call-to-action messaging and featured products, and even insert an image gallery or video to tell your brand’s story.
14. Spacious Store by ThemeGrill
The free Spacious Store WordPress e-commerce theme delivers an image-driven homepage designed to appeal to the Instagram crowd. Its clean grid tells your story visually without clutter or distractions, and each section is completely customizable. Thirteen built-in homepage widget areas let you arrange various elements including a four-image slider, featured blog posts and products, item categories, testimonials and more.
Spacious Store is optimized for the free WooCommerce e-commerce plugin, so product and category pages match your sitewide design. Spacious Store also supports boxed and widescreen site layouts. Whichever you choose, this theme’s responsive design ensures your e-commerce website displays perfectly across all devices.
15. Bellini by Anathema
Bellini is an attention-getting free WordPress e-commerce theme that emphasizes imagery and typography. With so much white space, its overall feel can be simplistic, but its performance is anything but — Bellini is a fast-loading, responsive theme with plenty of customization options. It’s designed with SEO in mind, too, and includes built-in features that boost your search engine rankings.
Bellini fully integrates with free e-commerce plugins including WooCommerce and WP EasyCart for sitewide design consistency. You can also select left, right or no sidebar options for pages and posts, and populate sidebar and footer sections with customizable content widgets.
16. Rife Free by Apollo13 Themes
Rife Free is one of the best free e-commerce WordPress themes for image-heavy businesses. This theme can be used for portfolios or photography sites, as well as starting an online store once connected to WooCommerce. Rife Free includes a mobile and touch-friendly image and video slider, post grid, hidden sidebar, as well as over 450 options to change in the customizer.
In addition, this theme is available for translation in over 15 languages — which is great for businesses that want to sell internationally. The Rife Free WordPress theme is also available in a Pro version, but for online sellers just starting out (or those on a budget), you'll be able to find everything you need to showcase your products in a clear, concise and appealing way with this option.
17. Shop Isle by Codeinwp
For a free e-commerce WordPress theme that offers simplicity and elegance, you might turn to Shop Isle. Shop Isle is extremely flexible — it can be used, with the free WooCommerce plug-in, to create a fully customized online store, as well as a simple, one-page business website. With the neat and clean presentation of the theme, your store will be easy to navigate for customers on desktop, mobile, or tablet devices.
Shop Isle also offers a responsive blog section, photo gallery grid and is SEO-friendly. With it's minimal, sophisticated design, this modern theme is great for online boutiques, jewelry websites and virtually any type of store.
18. Ecommerce Gem by ProDesigns
One of the best free e-commerce WordPress themes for multi-purpose use, you can customize Ecommerce Gem for any type of online store. Ecommerce Gem specializes in features for showcasing your products and promoting sales, offering a product search with category select, multiple sections on the front page, lastest and featured product carousel, call to actions and more.
In addition, this theme integrates easily with WooCommerce and is specifically designed to function with WooCommerce pages on all devices. Plus, Ecommerce Gem also includes other layout types — so you use this theme for portfolios, basic e-commerce websites and blogs as well. All in all, Ecommerce Gem offers a contemporary and appealing design — but is still easy to use and customize for beginners and experienced users alike.
19. Hypermarket by Mypreview
For a clean, minimalistic look to your site, you might use the free e-commerce WordPress theme, Hypermarket. Hypermarket focuses on a simple, yet modern design to help you draw in customers by making your store product-focused and easy to navigate. This theme is also fully responsive out-of-the-box, so you don't have to worry about sorting through additional settings to ensure that it's mobile and tablet-friendly.
Moreover, with Hypermarket, you can utilize formatting like custom backgrounds, flexible header and footer, grid layouts, sticky posts and featured images to give your e-commerce site the look and feel that matches your business's brand. Plus, if you want to access more advanced customization and support tools, you have the option to upgrade to the paid version of this theme.
20. Shop Elite by Themesaga
Another of the best free e-commerce WordPress themes that work seamlessly with WooCommerce is Shop Elite. This theme not only supports WooCommerce, but it also provides its own widgets and settings designed specifically to enhance WooCommerce features. Shop Elite has a clean interface, a variety of customization options and comes pre-optimized for SEO.
With this theme, you have the option to upload your own logo and header image, use a sticky primary menu, implement a home page banner slider, change your homepage layout, as well as customize your header and top bar. Themesaga even offers standard support for the free version of Shop Elite, along with extensive documentation and a support forum.
21. Opstore by Wpoperations
With over 1,000 active installations and a five-star rating on WordPress, Opstore is a free e-commerce theme that can meet any of your website preferences. With Opstore, you can build your online store in your preferred layout — even using the elementor drag and drop builder plugin if you so desire. Opstore also offers unlimited homepage sections, live preview mode, four different post formats, unlimited colors and lifetime free customer support.
In addition, Opstore is fully compatible with WooCommerce, translation-ready and, overall, designed to accommodate the complex and diverse needs of online sellers.
22. Blossom Shop by Blossom Themes
Like Fashion Diva, the Blossom Shop theme is created by Blossom Themes, but this free e-commerce WordPress theme has a slightly different feel than its social media-focused counterpart. Although Blossom Shop includes social media features, like an Instagram section, social sharing and newsletter subscription features, you can see how it's a little more product-focused than the Fashion Diva theme.
With Blossom Shop, you can power your online store with WooCommerce, highlight your products, change colors and typography, as well as customize your design for the ultimate customer experience. In addition, Blossom Shop is SEO-friendly and speed optimized to ensure that your website ranks above competitors.
23. TheShop by aThemes
With over 3,000 active installations, TheShop is one of the best free e-commerce WordPress themes for beginners. This theme is easy to use, simple to customize and compatible with WooCommerce. Although your options may not be as detailed or expansive as some themes out there, TheShop thrives on usability.
If you don't want to spend hours and hours working on your design and formatting, but still want a clean, professional website, TheShop is going to be a great option for you. TheShop includes all the essentials — blog options, page templates, Google Fonts, color customization and 24/7 support from the aThemes team.
24. Responsive by CyberChimps
Perhaps one of the most popular options on this list, Responsive has over 40,000 active installations — and it's easy to see why. Not only is Responsive fully compatible with WooCommerce, but it also can be used for portfolios, education, auctions, consultants and more. Responsive, as the name implies, offers responsive layout designs, as well as fast loading speeds, SEO optimization and support for Schema.org microdata.
In addition, Responsive can work in conjunction with a variety of page builders and includes a drag-and-drop editor out of the box. If you want to get your website set up quickly and easily, you certainly can't go wrong with Responsive. Plus, instead of spending too much time worrying about speed and optimization, you can use Responsive to spend more time actually designing and customizing your store, as well as listing and marketing your products.
25. Algori Shop by Kevin Bazira
Finally, the last option on our list of the best free e-commerce WordPress themes is Algori Shop. Algori Shop is a modern, clean and color-centric theme that is Gutenberg-ready and compatible with WooCommerce. With Algori Shop, you can professionally showcase and market your products, utilize different post formats, select featured images, add a blog and more.
Additionally, Algori Shop includes support for the infinite scroll plug-in, on top of WooCommerce and Gutenberg. This theme is also optimized for all devices and is designed to help you sell more across your site, regardless of the type of online store you're running.
How to choose the best free e-commerce WordPress theme
With all of these options, choosing the perfect free WordPress theme can be overwhelming — especially if you’re new to WordPress. Even the 25 themes above offer many overlapping features and design similarities. Here are three tips to help you navigate this task.
1. Match theme features to your website needs
Narrow the field by making a list of your unique business needs and website design goals.
Do you want a home page slider, hero, or parallax image?
Do you prefer a “sticky header” so your logo and navigation to remain onscreen when users scroll down the page?
Do you want complete control over website colors and fonts?
Do you need strong social features, like Instagram integration and prominent social icons?
Do marketing perks like built-in calls-to-action and video banners matter to your business?
Many free themes don’t offer a sticky header, built-in sliders, custom color schemes, or video banners. By listing your design and functionality must-haves, you can eliminate many themes upfront to speed up your search.
2. Avoid unsupported and outdated WordPress themes
Unlike the 25 free e-commerce themes above, some free themes aren’t well supported by their developers. When searching on your own, you’ll run across plenty of poorly designed and outdated themes. It’s best to avoid these since they’re guaranteed to cause website performance issues down the line.
As you might expect, WordPress.org is a good place to research free themes since it clearly displays user reviews, update status and WordPress version compatibility. Reliable themes have good user reviews and recent updates, as shown on Zigcy Lite’s data page, below. If a theme hasn’t been updated within three to six months or shows mixed reviews, it’s best to move on.
3. Plan on adding features to free e-commerce WordPress themes
Last, consider the free and paid features of each theme on your shortlist. Most developer websites provide free vs. paid comparison charts like the one below, so you know exactly what you’re getting with each option.
Paid versions can be worthwhile if you need specific functionality. Or, you might start with a free version, but grow to need its paid features over time. If so, it’s nice to know they’re just a click away.
This article originally appeared on JustBusiness, a subsidiary of NerdWallet.