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AmEx Gold Hikes Welcome Offer to 35K, Ends Rose Gold Promo

Sept. 19, 2019
Credit Cards, Promos, Rewards Credit Cards, Travel Credit Cards
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The recently revamped American Express® Gold Card has made a few more adjustments to its features, and some of them may be welcome news — unless you were in the market for a rose gold version of the card.

First, the big positive. The card has boosted its welcome offer: Earn 35,000 Membership Rewards® points after you spend $4,000 on eligible purchases with your new Card within the first 3 months. Terms Apply. That’s 10,000 points higher than the previous offer.

American Express Membership Rewards points are worth about 1 cent each, according to NerdWallet’s valuations, so the new public offer could be worth as much as $350 in redemption value, or $100 more than the card’s $250 annual fee.

Now, the potentially bad news: The American Express® Gold Card will no longer be available in a rose gold shade, just the regular gold option.

Also, the card is no longer offering 20% back as a statement credit at U.S. restaurants within the first 3 months, up to $100 back. That was in addition to the previous welcome offer: 25,000 Membership Rewards points after you spend $2,000 on eligible purchases with your new card within the first 3 months. In total, those two offers represented a potential $350 value — if you were able to take advantage of both.

The new welcome offer will be worth about the same amount in total and requires keeping track of only one spending threshold. And if your goal is to maximize your Membership Rewards points, this is a better deal for you.

» MORE: American Express Membership Rewards: How to earn and use them

What’s staying the same

Ongoing rewards

  • 4 Membership Rewards points per dollar spent at U.S. restaurants. (Note: As of June 6, 2019, this card offers 4 points per $1 spent at restaurants worldwide.)
  • 4 Membership Rewards points per dollar spent at U.S. supermarkets for the first $25,000 in spending in this category each year.
  • 3 Membership Rewards points per dollar spent on flights booked directly with airlines and
  • 1 Membership Rewards point per dollar spent on all other purchases.
  • Terms apply.

Other benefits

  • $100 airline fee credit.
  • $120 annual dining credit (up to $10 available per month), which can be used at participating Shake Shack locations, The Cheesecake Factory, Ruth’s Chris Steak House, Boxed, Grubhub and Seamless. Cardholders receive this benefit as a statement credit.
  • Terms apply.

» MORE: Full review of the American Express® Gold Card

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