Farmers Auto Insurance Review 2024

Isabel Contreras
By Isabel Contreras 
Edited by Ben Moore

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Our Take

4.5

NerdWallet rating 

The bottom line:

One of the country's largest insurers, Farmers offers a long list of discounts and plenty of ways to customize your coverage.

Farmers Auto Insurance
NAIC complaints
Fewer than expected
Ease of use
Above average
Discounts
Great set of discounts

Pros & Cons

Pros

  • Rated above average in customer satisfaction for both auto insurance shopping and claims.

  • Fewer complaints than expected for a company of its size.

  • Lots of discounts available.

Cons

  • Doesn’t offer car insurance in all states.

Full Review

Farmers earned 4.5 stars out of 5 for overall performance. NerdWallet’s ratings are determined by our editorial team. The scoring formula takes into account consumer experience, complaint data from the National Association of Insurance Commissioners and financial strength ratings.

Farmers is the seventh-largest auto insurer in the country. It offers standard coverage choices plus a solid list of extras and discounts.

In addition to car insurance, Farmers sells most other lines of insurance as well as financial products such as mutual funds and annuities.

Why you can trust NerdWallet: Our writers and editors follow strict editorial guidelines to ensure fairness and accuracy in our coverage so you can choose the insurance policy that works best for you. These carrier ratings are specific to auto insurance — a company's rating for other products may be different on our site. See our criteria for evaluating auto insurance companies.

In our auto insurance reviews, our editorial team considers the customer and the insurer. These are some of the factors we take into account:

Financial strength. We use AM Best ratings to confirm an insurer’s long-term financial stability and ability to pay claims. NerdWallet does not recommend companies with a rating lower than a B.

Complaints. These ratings are based on complaints to state regulators relative to a company’s size, according to three years’ worth of data from the National Association of Insurance Commissioners. The best auto insurance companies have fewer than the expected number of complaints.

Ease of use. This category looks at how easily consumers can interact with an insurer through its mobile app and website. This includes how much coverage information is offered online, whether a user can start and track a claim online and get a quote and mobile app scores based on the Apple and Google Play store ratings.

Discounts. We look at the kind of discounts a company offers and the total number of discounts available.

Compare to other insurers

Current Product

Farmers Auto Insurance
Travelers Auto Insurance
Geico Auto Insurance
NerdWallet rating 

4.5

/5
NerdWallet rating 

5.0

/5
NerdWallet rating 

5.0

/5

Complaints to NAIC 

Fewer than expected

Complaints to NAIC 

Fewer than expected

Complaints to NAIC 

Close to expected

Ease of use 

Above average

Ease of use 

Above average

Ease of use 

Above average

Discounts 

Great set of discounts

Discounts 

Great set of discounts

Discounts 

Great set of discounts

Bottom line 

One of the country's largest insurers, Farmers offers a long list of discounts and plenty of ways to customize your coverage.

Bottom line 

Travelers offers a broad range of coverage options and discounts to help you customize your car insurance policy.

Bottom line 

With nationwide availability and a raft of discounts, Geico is a popular, and often affordable, choice for car insurance.

How much does Farmers car insurance cost?

Farmers car insurance costs $3,106 per year on average for full coverage insurance. That is more than $1,000 above the average national annual rate of $1,982. Farmers’ annual average rates are the highest among large insurers.

Company

Average annual rate with a clean record

Travelers

$1,681

American Family

$1,791

Geico

$1,846

State Farm

$1,976

Allstate

$2,665

Progressive

$2,112

Nationwide

$2,279

Farmers

$3,106

USAA*

$1,432

*USAA auto insurance is available only to active-duty military members, veterans and their families.

These rates are for a 35-year-old driver with a clean driving history and good credit with full coverage insurance. Our full coverage rates include liability, comprehensive, collision and additional insurance a state requires a driver to have. These rates are averages, and your price will depend on your driving history, car make and model, location and other factors.

For more information on Farmers car insurance rates, including rates after an at-fault accident or DUI, check out the drop-down below.

🤓Nerdy Tip

If you’re looking for the cheapest auto insurance rates possible, you may want to buy the minimum car insurance needed to drive in your state. Read our cheap car insurance article to see average minimum car insurance rates by company and state.

How Farmer's rates compare

Your car insurance rate is determined by a variety of factors including your driving record and credit history in most states.

California, Hawaii and Massachusetts don't allow insurers to use credit when determining car insurance rates.

Here are Farmers’ average annual auto insurance rates compared with 2024 national averages for full coverage insurance and four driving profiles.

Driving profile

Farmers average rate

National average rate

Good driver, good credit

$3,106

$1,982

Recent at-fault accident, good credit

$5,210

$2,936

Recent DUI, good credit

$6,268

$3,693

Good driver, poor credit

$6,478

$3,222

Farmers auto insurance coverage

When you're shopping for car insurance coverage, it's important to understand what coverage you want and what you’re required to buy. For instance, most states require a minimum amount of car insurance to drive a vehicle. Alternatively, if you want extra protection, you may be interested in full coverage insurance. Read about the most common types of car insurance coverage to see how they work.

Farmers also offers these types of optional coverage:

  • New car replacement. If your new car is totaled within the first two model years and 24,000 miles of ownership, Farmers pays to replace it with a new one.

  • Accident forgiveness. The insurer forgives one at-fault accident for every three years you drive without an accident, meaning your rate won’t go up.

  • Loss of use. When your car is in the shop or totaled after an accident, Farmers reimburses you for a rental, cabs, rideshares or public transit. Most companies’ coverage pays only for a rental car.

  • Customized equipment coverage. Farmers will repair or replace custom parts you’ve installed in your car, such as chrome rims or a new stereo system, if they’re stolen or damaged. You must have comprehensive and collision coverage to add this to your policy.

  • Original equipment manufacturer coverage. This coverage pays for replacement parts from your car’s manufacturer if you're in a covered wreck, rather than cheaper aftermarket parts. OEM coverage is available only on cars that are up to 10 years old.

  • Rideshare insurance. When you drive for companies such as Uber or Lyft, they typically provide limited liability insurance while their apps are on, with full coverage that kicks in only when you accept a ride and have passengers. Farmers' rideshare insurance extends your personal auto policy to fill in the gaps, providing coverage between rides, so you’re always covered during your rideshare job.

Farmers also offers Flex Personal Auto policies in certain states. Customers with these policies can earn free benefits for safe driving and for being a Farmers customer for a certain period of time. Perks may include:

  • Accident forgiveness.

  • Diminishing deductible, which decreases your deductible amount over time.

Auto insurance discounts

Depending on where you live, you might be able to save on your policy by:

  • Meeting Farmers' requirements for a good driver.

  • Meeting Farmers' requirements for a good student.

  • Insuring multiple vehicles with Farmers.

  • Buying multiple policies with Farmers (bundling).

  • Being a member of the military.

  • Belonging to certain professional groups.

  • Renewing your policy with Farmers without having made a late payment.

  • Driving an alternative-fuel vehicle in California.

  • Owning a home.

  • Having a car with certain anti-theft features.

  • Paying your policy in full.

  • Enrolling in paperless document delivery.

  • Making payments electronically.

  • Completing a driver safety course (for older drivers only).

🤓Nerdy Tip

First time shopping for auto insurance? Unsure of where to start? Check out our guide on how to shop for car insurance.

Pricing based on tracked driving habits

Signal is an app that monitors driving behavior. With it, you receive a score based on your driving habits that determines the discount you'll receive on your next policy renewal. If you have a safe driving score of 80% or better, you’ll also be eligible to enter a monthly drawing where you can win up to $100 in rewards. But be aware, risky driving habits can increase your auto insurance rate.

Drivers who are younger than 25, live in your household and use Signal may earn you an additional discount.

CrashAssist is a particularly helpful feature on the Signal app that uses your cell phone’s sensors to detect when you may have been involved in an accident. If it identifies a potential crash, the app will send you a push notification. And if you confirm you’ve been in an accident or are unable to respond, Farmers will alert emergency services.

Complaints and customer satisfaction

Farmers had fewer than the expected number of complaints about auto insurance to state regulators relative to its size, according to three years’ worth of data from the National Association of Insurance Commissioners.

Farmers received an overall satisfaction score of 72 out of 100 by a pool of its customers in a NerdWallet survey conducted online in June and July 2023. To put that in perspective, the average score among eleven insurers was 78, and the highest was 82.

Farmers had above-average ratings for consumer satisfaction with auto insurance claims

and shopping in 2023 studies by J.D. Power, a data analytics company.

2023 J.D. Power study

Farmers ranking

Auto insurance shopping

No. 8 out of 8 companies.

Auto insurance claims satisfaction

No. 12 out of 24 companies.

More about Farmers auto insurance

Website: You can connect with an agent, get a quote, report and track claims and pay your bill on the Farmers site. You’ll also find ample resources to help with your claim, including a checklist on how to file one.

Mobile apps: With the Farmers Insurance Mobile app, you can pay your insurance bill, update payment options, contact your agent, view policy details and get access to digital insurance ID cards when you need proof of insurance. You can also report claims and request roadside assistance.

If you’re looking for savings, you may want to sign up for the company’s Signal app, which tracks driving habits. Safe drivers may receive discounts on their premiums.

Life, homeowners and renters insurance from Farmers

Farmers offers multiple coverage options for homeowners to choose from. To learn about policies and discounts, check out our Farmers homeowners insurance review.

A Farmers renters insurance policy includes the basic types of coverage plus a few optional extras. Find out more by reading our Farmers renters insurance review.

Farmers sells term, whole and universal life insurance policies as well as accidental death insurance. To compare these options, see our Farmers life insurance review.

Other insurance from Farmers

Farmers sells these types of insurance:

  • Boat insurance.

  • Business insurance.

  • Landlord/rental property insurance.

  • Off-road vehicle insurance.

  • Motorcycle insurance.

  • Motor home or RV insurance.

  • Personal watercraft insurance.

  • Travel trailer insurance.

  • Umbrella insurance.

It also offers pet insurance through a third-party company, Pets Best. To learn more, read our Pets Best pet insurance review.

Methodology

Insurer complaints methodology

NerdWallet examined complaints received by state insurance regulators and reported to the National Association of Insurance Commissioners in 2020-2022. To assess how insurers compare to one another, the NAIC calculates a complaint index each year for each subsidiary, measuring its share of total complaints relative to its size, or share of total premiums in the industry. To evaluate a company’s complaint history, NerdWallet calculated a similar index for each insurer, weighted by market shares of each subsidiary, over the three-year period. NerdWallet conducts its data analysis and reaches conclusions independently and without the endorsement of the NAIC. Ratios are determined separately for auto, home (including renters and condo) and life insurance.

Auto insurance ratings methodology

NerdWallet’s auto insurance ratings reward companies for customer-first features and practices. Ratings are based on weighted averages of scores in several categories, including financial strength, consumer complaints and discounts. Our “ease of use” category looks at factors such as website transparency and how easy it is to file a claim. Using our editorial discretion, we also consider customer satisfaction surveys. These ratings are a guide, but we encourage you to shop around and compare several insurance quotes to find the best rate for you. NerdWallet does not receive compensation for any reviews. Read our editorial guidelines and full ratings methodology for auto insurance.

2024 auto insurance survey methodology

The opt-in survey of 7,514 adults age 18 and older was conducted online by Russell Research on behalf of NerdWallet in June and July 2023. Respondents were asked to rate one auto insurance brand they obtained or renewed a policy with within the past 12 months. These brands were rated on overall satisfaction, overall value, online experience, trustworthiness, mobile app experience, claims experience and customer support on a scale of 1-100.

Only brands with 100 or more qualifying respondents are reported. Of those respondents: 301 were State Farm customers, 300 were Progressive customers, 300 were Allstate customers, 300 were Geico customers, 140 were USAA customers, 125 were AAA customers, 105 were Liberty Mutual customers, 103 were American Family customers, 104 were Farmers customers, 104 were Travelers customers and 104 were Nationwide customers.

Average rates methodology

NerdWallet averaged rates based on public filings obtained by pricing analytics company Quadrant Information Services. We examined rates for men and women for all ZIP codes in any of the 50 states and Washington, D.C. Although it’s one of the largest insurers in the country, Liberty Mutual is not included in our rates analysis due to a lack of publicly available information.

In our analysis, “good drivers” had no moving violations on record; a “good driving” discount was included for this profile. Our “good” and “poor” credit rates are based on credit score approximations and do not account for proprietary scoring criteria used by insurance providers.

These are average rates, and your rate will vary based on your personal details, state and insurance provider.

Sample drivers had the following coverage limits:

-$100,000 bodily injury liability coverage per person.

-$300,000 bodily injury liability coverage per crash.

-$50,000 property damage liability coverage per crash.

-$100,000 uninsured motorist bodily injury coverage per person.

-$300,000 uninsured motorist bodily injury coverage per crash.

-Collision coverage with $1,000 deductible.

-Comprehensive coverage with $1,000 deductible.

We used the same assumptions for all other driver profiles, with the following exceptions:

-We changed the credit tier from “good” to “poor” as reported to the insurer to see rates for drivers with poor credit. In states where credit isn’t taken into account, we only used rates for “good credit.”

-For drivers with one at-fault crash, we added a single at-fault crash costing $10,000 in property damage.

-For drivers with a DUI, we added a single drunken-driving violation.

We used a 2020 Toyota Camry L in all cases and assumed 12,000 annual miles driven. We analyzed rates for drivers of the following ages: 20, 30, 35, 40, 50, 60 and 70.

Frequently asked questions