Farmers offers helpful online tools and plans that don’t require a medical exam, but policies aren’t available in New York.
Rating Breakdown
Financial strength rating
Strong
Online purchase
No
NAIC complaints
Close to expected
Policies offered
Term & permanent
If you need whole life insurance, choose one of our best whole life insurance companies of 2026.
About Farmers life insurance
Farmers sells term and permanent life insurance in every state except New York, including a term life policy that often doesn't require a medical exam.
Farmers life insurance earned 4.2 stars out of 5 for overall performance. NerdWallet’s ratings are determined by our editorial team. The scoring formula takes into account consumer experience, complaint data from the National Association of Insurance Commissioners and financial strength ratings.
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Where Farmers life insurance stands out
Most of Farmer’s term life insurance policies don’t require a medical exam and are open to applicants up to 75 years old. The company also issues generous amounts of life insurance coverage (up to $10 million) to those who qualify. And while Farmers offers some discounts for bundling life with auto and home insurance, the amount of savings you can expect isn’t clearly advertised.
Where Farmers life insurance falls short
Farmers doesn’t sell whole life insurance. And if you’re already a Farmers customer in New York looking for discounts on adding a life insurance policy, you’re out of luck. Farmers New World Life Insurance Company doesn’t operate in the state.
Farmers life insurance policies
Term life insurance. Farmers has two term life insurance policies, with no exams required for most applicants looking for less than $2 million of coverage:
Farmers Term is available for 18- to 75-year-olds for 10, 15, 20 or 30 years. Coverage amounts range from $50,000 to $10 million,
Farmers Return of Premium Term lasts 20 or 30 years, with coverage amounts of $50,000 to $10 million. This policy is open to those ages 18 to 60, and refunds 90% of paid premiums if you outlive your term.
Indexed universal life insurance. Farmers’ policy is open to applicants between 15 days and 80 years old, and coverage amounts range from $50,000 to $10 million. With this policy, the cash value growth is tied to an index like the S&P 500 or placed in a fixed interest account paying a guaranteed minimum interest rate of 1%.
» MORE: Compare life insurance quotes
Farmers customer complaints and satisfaction
Over three years, Farmers has drawn close to the expected number of complaints to state regulators for a company of its size, according to a NerdWallet analysis of data from the National Association of Insurance Commissioners.
How Farmers’ customer experience stacks up
The Farmers website has clear descriptions of each life insurance product and helpful resources for shoppers, including tips for landing on the right type of life insurance. You can log in to manage your policy and make payments.
The Farmers mobile app offers a variety of features to policyholders, including the ability to pay bills, view policy documents and connect with an agent.
You can get a Farmers life insurance quote online, on the mobile app or by contacting an agent through the site’s search portal.
How Farmers compares to other insurers
Farmers | Lincoln Financial | Protective Life | |
|---|---|---|---|
Star rating | |||
Financial strength | Strong. | Strong. | Exceptional. |
NAIC complaints | Close to expected. | Fewer than expected. | Fewer than expected. |
J.D. Power ranking | N/A. | #14 out of 22. | #20 out of 22. |
Policy types offered | Term, permanent, no-exam. | Term, permanent. | Term, permanent. |
Online experience | Can get a quote and file a claim online. | Can change beneficiaries and file a claim online. | Can apply for and buy a policy online, as well as change beneficiaries and file a claim. |
Transparency on website | Above average. | Above average. | Above average. |
Best for | N/A. | N/A. | |
Read full reviews |
More about Farmers Insurance
Farmers New World Life Insurance Company sells a range of insurance products under the Farmers brand. These options include:
Boat and watercraft insurance.
Collectible auto insurance.
Condo insurance.
Earthquake insurance.
Flood insurance.
Landlord and rental property insurance.
Mobile and manufactured home insurance.
Motorcycle insurance.
Recreational vehicle insurance.
Umbrella insurance.
How to contact Farmers
Farmers can be reached by:
Phone: Call 888-327-6335 on weekdays from 7 a.m. to 11 p.m. CT and on weekends from 8 a.m. to 8 p.m. CT. For the 24/7 claims center, call 800-435-7764.
Email: Not available.
Live chat: Launch a chat from Farmers’ contact page on weekdays from 7 a.m. to 9 p.m. C.T.
How we rate the best life insurance companies
✅ 445 life insurers reviewed
📝 210 policies assessed
🔢 1,515 data points analyzed
📊 Star rating categories
When NerdWallet evaluates life insurance companies, our editorial team considers the insurer's strengths and weaknesses, as well as the things that matter most to customers buying a long-term financial product. We then weigh these factors carefully:
💰 Financial strength (35%). We use AM Best ratings to confirm an insurer’s financial stability and ability to pay claims far into the future. The top life insurance companies have an exceptional financial strength rating of A+ or A++ (Superior).
🗣️ Consumer complaints (35%). Our top-rated life insurance companies have fewer than the expected number of complaints to state regulators over a three-year period, according to the National Association of Insurance Commissioners — so you can expect a smoother customer experience.
☎️ Consumer experience (20%). Insurers who allow consumers to contact them by email, phone and live chat earn the highest scores. The same goes for insurers who support online quotes, beneficiary changes and claims.
👀 Transparency (10%). Our methodology gives higher scores to transparent insurers who clearly display information about their policy options, coverage amounts and term lengths (if applicable) on their site.
⭐ What our star ratings mean
Companies with 5 stars are exceptional, with strong financials, diverse policy lineups and great reputations for customer service.
Companies with 4.5 stars are excellent, with solid financials and policy offerings, and good customer service track records.
Companies with 4.0 stars are good, and potentially great for people looking for niche coverage options.
Companies with 3.5 stars or fewer could do better in certain categories, like financial strength and customer complaints.
NerdWallet does not receive compensation for our star ratings or our reviews. Read more about our life insurance ratings methodology and editorial guidelines.
