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When Is Black Friday 2017 (Really)?

Oct. 3, 2017
Black Friday, Shopping, Shopping News
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This year, Black Friday is on Nov. 24. But that’s not when all of the holiday deals will take place.

Sales linked to Black Friday — the day after Thanksgiving when retailers typically launch their deals — will likely happen over the entire month of November this year.

So which days should you mark on your calendar? NerdWallet has compiled what you need to know about the Black Friday shopping period.


The start of November signals the launch of the Black Friday retail season. In the days and weeks leading up to the hyped-up shopping day, retailers try to lure customers in with teaser deals. In 2016, warehouse store Costco debuted a pre-Thanksgiving savings event the week before Black Friday, followed by a Black Friday sale. Online retailer Amazon offered over 35 days of Black Friday shopping. Tech retailer Newegg hosted a month-long event called Black November.

Thanksgiving: Nov. 23

Still, many stores reserve their most coveted deals (the ones plastered in Black Friday ads and distributed via mass emails) for later in November.

The major players in the Black Friday arena generally don’t wait till Black Friday itself to unleash their key deals. Instead, Thanksgiving Day has become the popular starting date.

Last year, several retailers, including Walmart, Best Buy, J.C. Penney and Macy’s, launched their deals on the holiday — J.C. Penney opened at 3 p.m., Best Buy and Macy’s started their sales at 5 p.m. and Walmart followed suit at 6 p.m.

This year, Thanksgiving is on Nov. 23. If you want a shot at the big deals, you’ll need to get in line early at stores or be online by starting time.

Black Friday: Nov. 24

The day after Thanksgiving still has some heft. Last year, many stores relaunched their Black Friday sales on Black Friday itself.

Best Buy, for instance, closed at 1 a.m. on Black Friday only to open again at 8 a.m. that day. Ace Hardware’s multiday Thanksgiving sale centered around Black Friday, running from the day before Thanksgiving to the Monday after.

If the trend continues this year, shoppers should be prepared for round two of sales on Nov. 24.

Cyber Monday: Nov. 27

Finally, the third round of sales will launch on Cyber Monday, which falls on Nov. 27 this year. Rooted in the convenience of online shopping, Cyber Monday offers discounts for consumers who want to shop from home or work.

And in recent years, Cyber Monday has become an extension of the Black Friday shopping period with deals rolling throughout the weekend or picking up where previous sales ended. Last year, Target gave customers an extra 15% off nearly everything online and in stores on Cyber Monday and the Sunday before.

So when is Black Friday 2017? Not just on Black Friday, but before and after as well.

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Updated Oct. 3, 2017.