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Hilton Aspire vs. Bonvoy Brilliant: Which Premium Hotel Card Is Best?
If you're new to hotel loyalty and want to get the most value right away, the Aspire is the card you want.
Ramsey is a freelance travel journalist covering business travel, loyalty programs and luxury travel. His work has appeared in Travel+Leisure, Condé Nast Traveler, Reader's Digest, AFAR, BBC Worldwide, USA Today, Frommers.com, Fodors.com, Business Traveler, Fortune, Airways, TravelAge West, MSN.com, Bustle.com and AAA magazines. As someone who flies more than 450,000 miles per year and has been to 173 countries, he is well-versed in the intricacies of credit cards and how to maximize the associated perks and services.
Elina Geller is a contributing NerdWallet travel writer specializing in airline and hotel loyalty programs and travel insurance. In 2019, Elina founded TheMissMiles, a travel rewards coaching business. Her work has been featured by Forbes and AwardWallet. She is a certified public accountant with degrees from the London School of Economics and Fordham University.
Meghan Coyle is an editor on the Travel Rewards team and the co-host of the Smart Travel podcast. She covers travel credit cards, airline and hotel loyalty programs, and how to travel on points. Meghan is based in Los Angeles and has a love-hate relationship with LAX.
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Hilton Honors and Marriott Bonvoy both have fierce loyalty from travelers for the many benefits and perks that their elite statuses can provide.
Some travelers choose to hold co-branded hotel credit cards with both programs in order to achieve solid elite status perks with either chain. While both of their premium credit cards have high annual fees, complimentary elite status, statement credits and free night certificates, the specifics of these benefits vary. Terms apply.
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The hotel cards, side by side
Here's how the cards stack up on the basics.
Hilton Honors American Express Aspire Card
Marriott Bonvoy Brilliant® American Express® Card
Annual fee
$550.
$650.
Welcome offer
Earn 180,000 Hilton Honors Bonus Points after you spend $6,000 in purchases on the Hilton Honors American Express Aspire Card in the first 6 months of Card Membership. Offer Ends 1/17/2024. Terms apply.
Earn 200,000 Marriott Bonvoy® bonus points after you use your new Card to make $6,000 in purchases within the first 6 months of Card Membership. Offer Ends 5/13/2026. Terms Apply.
Rewards
14X points on Hilton Honors property spending.
7X points on flights booked directly with airlines or through American Express travel.
7X points on select car rentals.
7X points on dining in the United States.
3X points on everything else.
Terms apply.
6X Marriott Bonvoy® points on Marriott Bonvoy property spending.
3X points on flights booked directly with airlines.
$100 statement credit to use at Waldorf Astoria and Conrad properties.
$199 in statement credits per calendar year for CLEAR+ membership.
$200 back annually on eligible flight purchases.
$400 in annual statement credits on eligible Hilton Resorts spending.
Terms apply.
Marriott Bonvoy Platinum Elite status.
Annual free night award (up to 85,000 points).
25 Elite Night Credits annually toward the next level of Marriott Bonvoy Elite status.
Up to $300 in statement credits per calendar year (up to $25 back per month) for dining purchases at restaurants worldwide.
Terms apply.
Other benefits
Priority Pass select lounge access.*
No foreign transaction fees.
Complimentary National Car Rental Emerald Club Executive status. Enrollment required.
Terms apply.
Fee credit for Global Entry or TSA PreCheck.
Priority Pass select lounge access.
No foreign transaction fees.
Terms apply.
*Existing cardholders who enrolled in Priority Pass on or before Jan. 31, 2023 will no longer have a membership as of Feb. 1, 2024. Cardholders who enroll between Feb. 1, 2023 and Jan. 31, 2024, will continue to have membership through Oct. 31, 2024. Terms apply.
The Hilton Honors American Express Aspire Card offers more than $875 in annual cash-back credits ($200 flight credit [enrollment required], $199 CLEAR+ credit, $400 Hilton resort hotel credit, $100 Waldorf Astoria or Conrad hotels credit), which more than cancel out the annual fee if you take advantage. The Marriott Bonvoy Brilliant® American Express® Card, on the other hand, only has $400 of annual statement credits ($300 dining credit [enrollment required] and $100 St. Regis or Ritz-Carlton credit), thereby only reducing the card’s annual fee to $250, which is still high.
Even if you ignore each card’s annual $100 credit that can only be used at the fanciest properties, the Hilton Honors American Express Aspire Card’s annual fee can be completely offset with the other credits, while you’d still pay about $350 to hold the Marriott Bonvoy Brilliant® American Express® Card.
From a pure cash maximization perspective, the Hilton Honors American Express Aspire Card wins.
More flexible free night certificate
With the Hilton Honors American Express Aspire Card, you’ll receive an annual free night certificate good for any day of the week. It can be redeemed for a standard room at a wide range of properties, from your local Hampton Inn to your favorite Waldorf Astoria. Terms apply.
You can more than offset the cost of the annual fee this way, but note that the hotel has to have standard room availability for you to redeem the certificate, and availability can be limited. In other words, if you only see premium rooms available, you will not be able to use the certificate.
What's more, you can earn an additional free night certificate when you spend $30,000 on your card in a calendar year. This certificate's not as high a value as the automatic annual night given the spend requirement, but it's a nice perk.
The Marriott Bonvoy Brilliant® American Express® Card also offers an annual free night award, but it caps the redemption level at 85,000 Bonvoy points. You can add up to 25,000 Marriott points to expand the level of your award so that you can secure a property valued at up to 110,000 points. Hilton's slightly easier approach allows you to potentially extract more value from this perk.
In addition to the hotel credit, the Hilton Honors American Express Aspire Card offers a $200 flight credit for fares booked directly with an airline or through AmEx Travel. Note it's a maximum of $50 in statement credits per quarter.
The Marriott Bonvoy Brilliant® American Express® Card does not offer this perk nor a flight credit perk.
NerdWallet values Hilton Honors points at 0.4 cent each. When you use the Hilton Honors American Express Aspire Card, you’ll earn bonus points on certain categories:
These are sizable earnings when using the card for purchases, though like with any card, check your wallet to see if another card offers more bonus points on a particular category.
Why you still might want the Marriott Bonvoy Brilliant® American Express® Card
Easier to use statement credit
The Marriott Bonvoy Brilliant® American Express® Card comes with a $25 monthly dining credit, which totals $300 per year. The credit can be used for restaurant purchases worldwide, which is really convenient. Enrollment required. Terms apply.
All credits offered by the Hilton Honors American Express Aspire Card are associated with Hilton hotel stays, airfare, CLEAR+ membership or a designated airline, which restricts the value a bit for some travelers. Marriott’s offer is much easier to use.
When you get the Marriott Bonvoy Brilliant® American Express® Card, you’ll receive 25 elite night credits deposited into your Marriott account. Because you already get automatic Platinum status with the card, which normally requires earning 50 elite nights per year, the true value of the elite night credit is for those looking to attain Titanium.
Since you need 75 elite nights to earn Titanium status, the credit of 25 nights means that you would only need to earn 50 elite nights. If you have the Marriott Bonvoy Business® American Express® Card, you earn an additional 15 elite night credits, so achieving Titanium would only require 35 elite nights. Earning these nights could be feasible, especially if you’re a Marriott loyalist and are able to time your stays during a promotion that allows you to earn double elite nights.
The Marriott Bonvoy Brilliant® American Express® Card offers a statement credit for either Global Entry ($120 credit) or TSA PreCheck ($85 credit), while the Hilton Honors American Express Aspire Card does not. Each membership lasts for five years, and you’re able to renew it during your fourth year and receive the statement credit.
Many other travel credit cards offer the Global Entry or TSA PreCheck credit, so if you don’t already have one of these credit cards and you’re trying to decide between the Marriott Bonvoy Brilliant® American Express® Card and the Hilton Honors American Express Aspire Card, the Marriott card is the better choice.
Granted, the Hilton Honors American Express Aspire Card now offers a statement credit for CLEAR+ membership, but some travelers might not find membership in this security clearance program to be as valuable as TSA PreCheck or Global Entry membership.
Which card should you get?
While the Hilton Honors American Express Aspire Card carries more weight in its benefits and credits, it won’t make sense to become a cardholder if you aren’t a frequent Hilton guest. The card’s most popular perks are the numerous annual cash-back credits that offset the annual fee and instant Diamond status.
If you are a Marriott loyalist, the Marriott Bonvoy Brilliant® American Express® Card also offers top-tier Platinum status and an easy-to-use $300 annual dining credit (enrollment required). But its higher annual fee detracts from its winning points.
Depending on where you stay, either card is beneficial, but if you’re starting hotel loyalty from scratch, the Hilton Honors American Express Aspire Card wins.
To view rates and fees of the Marriott Bonvoy Brilliant® American Express® Card, see this page.
All information about the Hilton Honors American Express Aspire Card has been collected independently by NerdWallet. The Hilton Honors American Express Aspire Card is no longer available through NerdWallet.
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