We believe everyone should be able to make financial decisions with confidence. And while our site doesn’t feature every company or financial product available on the market, we’re proud that the guidance we offer, the information we provide and the tools we create are objective, independent, straightforward — and free.
So how do we make money? Our partners compensate us. This may influence which products we review and write about (and where those products appear on the site), but it in no way affects our recommendations or advice, which are grounded in thousands of hours of research. Our partners cannot pay us to guarantee favorable reviews of their products or services. Here is a list of our partners.
What Is a Market Adjustment on a Car?
When demand outstrips supply, expect car dealers to mark up the price and add extras. For now, it's the new normal.
Many, or all, of the products featured on this page are from our advertising partners who compensate us when you take certain actions on our website or click to take an action on their website. However, this does not influence our evaluations. Our opinions are our own. Here is a list of our partners and here's how we make money.
NerdWallet writers and editors are experts in their field and come from a range of backgrounds in journalism and finance. We adhere to the highest editorial standards to ensure our readers have the information necessary to make financial decisions with confidence.
Julie Myhre-Nunes Assigning Editor | Auto loans, consumer credit
Julie Myhre-Nunes helps lead auto loans and cars coverage at NerdWallet. She has been in the personal finance space for more than 10 years. Before joining NerdWallet, Julie oversaw editorial teams at NextAdvisor and Red Ventures. Her personal finance insight has been featured on Forbes, The Boston Globe and CNBC. Julie’s writing has been published by USA Today, Business Insider and Wired Insights, among others. Email: [email protected].
A market adjustment on a new car is simply added profit. The dealership believes demand for the vehicle supports a price higher than the manufacturer-suggested retail price on the government-mandated Monroney window sticker.
The practice goes by several other names:
Added dealer markup, or ADM.
Added dealer profit, or ADP.
Adjusted market value.
You’ll find market adjustments on the vehicle’s “second sticker” along with any extras the dealer has installed. Unlike straightforward market adjustments, these extras purport to add value to the car.
Window etching that costs $1,000 or nitrogen-filled tires at $500 are a different form of market adjustment, but they're a market adjustment all the same.
You don't have to pay a market adjustment or buy these extras, but the dealer can refuse to sell you a car.
Most people shopping for a new car wind up paying more than the MSRP. Analyst Kelley Blue Book says transaction prices on new cars have been over sticker throughout 2022, averaging about $1,000 in June for non-luxury brands.
The good news is that the car you trade in is worth more, too. The average trade-in equity topped $10,000 in June, up nearly 50% over the previous year, according to industry forecaster J.D. Power.
Planning to buy a car?
Explore the auto-buying platforms from our partners below.
AD
Edmunds - New Purchase
New and Used Car ShoppingEdmunds offers expert car reviews, pricing information, and detailed comparisons for new and used vehicles. With comprehensive data on thousands of cars, trucks, SUVs, and hybrids, Edmunds helps users make informed decisions by providing valuable insights into vehicle performance, features, and costs. The platform also allows access to financing options, vehicle listings, and dealership information, making the car-buying process seamless and stress-free. Whether searching for a new model or a quality used car, Edmunds is a trusted resource for all automotive needs.
Used Car Buying and FinancingCarMax is the largest used auto dealer, offering pre-owned vehicles at over 240 store locations with multiple finance sources through CarMax Auto Finance and partner lenders. Pre-qualification is available, enabling customers to explore financing options without impacting their credit.
New and Used Car ShoppingCarsDirect provides a broad selection of new vehicles, including cars, trucks, SUVs, and hybrids, through an extensive network of dealers to ensure great deals. For those interested in quality used vehicles, they offer access to over 1,400,000 listings, making it easy to find and secure the perfect car, truck, or SUV. The platform allows users to conveniently save searches and receive notifications when new listings match their criteria. Additionally, CarsDirect partners with numerous dealers to offer streamlined purchase options for both new and used cars, simplifying the buying process.
New and Used Car ShoppingTrueCar offers an extensive platform for buying and selling cars with transparent pricing and personalized offers. Their digital marketplace simplifies vehicle research, and with TrueCar+, the entire car-buying process can be completed online, including flexible financing, home delivery, and options for selling or trading in vehicles. Customers also benefit from a straightforward, no-hassle experience with trusted dealers. TrueCar partners with a network of verified dealers to ensure reliable transactions and competitive deals on both new and used vehicles.
Pandemic- and supply chain-related issues have severely crimped the ability to build and ship new cars. In June, manufacturers had about 33 days of supply. That’s about half the inventory they held in 2019 — when consumers were paying more than $3,000 under sticker.
Waiting out the market in a reliable car is worthwhile if that’s an option for you. Few experts believe that inventory will reach pre-pandemic levels anytime soon; you may be waiting until 2025 or 2026.
If you have a lease ending, plan ahead. You may be able to buy out your lease and continue driving the car, or trade for a new car using the equity created by the current market.
Ordering a car is also something to consider if you can wait anywhere from a few weeks to a year. You’re more likely to find a dealer willing to accept MSRP.
Those with cars that were stolen, totaled or have reached the end of their life, you’re in a pinch. If you can’t swing a new or newer car, consider using what cash you have to find a cheap, drivable used car.
NerdWallet's ratings are determined by our editorial team. The scoring formula incorporates coverage options, customer experience, customizability, cost and more.
NerdWallet's ratings are determined by our editorial team. The scoring formula incorporates coverage options, customer experience, customizability, cost and more.
NerdWallet's ratings are determined by our editorial team. The scoring formula incorporates coverage options, customer experience, customizability, cost and more.
NerdWallet's ratings are determined by our editorial team. The scoring formula incorporates coverage options, customer experience, customizability, cost and more.
NerdWallet's ratings are determined by our editorial team. The scoring formula incorporates coverage options, customer experience, customizability, cost and more.
NerdWallet's ratings are determined by our editorial team. The scoring formula incorporates coverage options, customer experience, customizability, cost and more.
NerdWallet's ratings are determined by our editorial team. The scoring formula incorporates coverage options, customer experience, customizability, cost and more.
NerdWallet's ratings are determined by our editorial team. The scoring formula incorporates coverage options, customer experience, customizability, cost and more.
NerdWallet's ratings are determined by our editorial team. The scoring formula incorporates coverage options, customer experience, customizability, cost and more.
NerdWallet's ratings are determined by our editorial team. The scoring formula incorporates coverage options, customer experience, customizability, cost and more.
NerdWallet's ratings are determined by our editorial team. The scoring formula incorporates coverage options, customer experience, customizability, cost and more.
NerdWallet's ratings are determined by our editorial team. The scoring formula incorporates coverage options, customer experience, customizability, cost and more.
NerdWallet's ratings are determined by our editorial team. The scoring formula incorporates coverage options, customer experience, customizability, cost and more.
NerdWallet's ratings are determined by our editorial team. The scoring formula incorporates coverage options, customer experience, customizability, cost and more.
NerdWallet's ratings are determined by our editorial team. The scoring formula incorporates coverage options, customer experience, customizability, cost and more.
NerdWallet's ratings are determined by our editorial team. The scoring formula incorporates coverage options, customer experience, customizability, cost and more.
NerdWallet's ratings are determined by our editorial team. The scoring formula incorporates coverage options, customer experience, customizability, cost and more.
NerdWallet's ratings are determined by our editorial team. The scoring formula incorporates coverage options, customer experience, customizability, cost and more.
NerdWallet's ratings are determined by our editorial team. The scoring formula incorporates coverage options, customer experience, customizability, cost and more.
NerdWallet's ratings are determined by our editorial team. The scoring formula incorporates coverage options, customer experience, customizability, cost and more.
NerdWallet's ratings are determined by our editorial team. The scoring formula incorporates coverage options, customer experience, customizability, cost and more.
NerdWallet's ratings are determined by our editorial team. The scoring formula incorporates coverage options, customer experience, customizability, cost and more.
NerdWallet's ratings are determined by our editorial team. The scoring formula incorporates coverage options, customer experience, customizability, cost and more.
NerdWallet's ratings are determined by our editorial team. The scoring formula incorporates coverage options, customer experience, customizability, cost and more.
NerdWallet's ratings are determined by our editorial team. The scoring formula incorporates coverage options, customer experience, customizability, cost and more.
NerdWallet's ratings are determined by our editorial team. The scoring formula incorporates coverage options, customer experience, customizability, cost and more.
NerdWallet's ratings are determined by our editorial team. The scoring formula incorporates coverage options, customer experience, customizability, cost and more.
NerdWallet's ratings are determined by our editorial team. The scoring formula incorporates coverage options, customer experience, customizability, cost and more.
